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mix goes all-christmas

B

BS1012

101.5 has gone Christmas after the NCSU games. Christmas music started at 10:00 p.m. This gives Raleigh two full-time Christmas stations -- practically next to each other on the dial.

Why oh why can't radio stations [slowly] increase the amount of Christmas music after Thanksgiving and then go full-time with the format in mid December or the week leading to Christmas? Surely I'm not the only person who would enjoy hearing regular music with the occasional holiday tune thrown in early December to warm and spice things up?
 
Too bad for you! As long as Christmas music pulls in those enormous ratings, they're going to do it as early as possible. Advertisers LOVE IT!
 
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