I am new to town and trying to find the right sales job. I know that the Mark and Mercedes show is a monster, but how are the ratings in other dayparts? From what I can see, it appears that they are going down. Any 18-49 or 25-54 stats would be appreciated.
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MIX ratings
- Thread starter LasVegasRadioJunky
- Start date
Mark and Mercedes were #3 25-54 in the Spring book. They are often #1.
MIX is #4 25-54 middays, #3 afternoons, and #8 evenings. The station is still doing good but they are below their normal range. My belief is that they are getting squeezed by a pop friendly KLUC on the younger end and FRESH on the upper end.
A new trend comes out Monday.
MIX is #4 25-54 middays, #3 afternoons, and #8 evenings. The station is still doing good but they are below their normal range. My belief is that they are getting squeezed by a pop friendly KLUC on the younger end and FRESH on the upper end.
A new trend comes out Monday.
Jay F... what did today's trends look like?
And what about the 25-54 top 10 for September's trend?
Jay F said:
WHOA! KOMP #1 25-54? GOOD JOB! Just proves, even in the city of Lost Wages, ROCK AINT DEAD!!!
How about KLUC? This is the first time they have been #1 12+ in a decade. Moving in more of a pop direction was a brilliant decision, they have been on a continuous rise. Since KLUC is now more of a CHR dance party type station instead of a hip hop light,this has also helped HOT. KVEG had a massive month 18-34, I believe their best month ever.
I am also impressed with KJUL breaking into the top 10 12+. I don't think there has ever been a station with such an extremely poor signal that has ever made the top 10 in any market at any time.
I am also impressed with KJUL breaking into the top 10 12+. I don't think there has ever been a station with such an extremely poor signal that has ever made the top 10 in any market at any time.
Jay F said:
KLUC is a stupid bone-headed station that should be pure CHR. Who listens to rhythmic CHRs these days? I don't.
Jay F said:
KUDOS TO THE JEWEL!!! Of course, 12+ is just window dressing, but still, with this format dying off, it is refreshing to see that one such station took the chance when the original went off the air and it continues to thrive.
KLUC is a stupid bone-headed station that should be pure CHR. Who listens to rhythmic CHRs these days? I don't.
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You realize that KLUC's ratings have grown lately and they're number 1 12+ and doing well in demos, right? It is true, though, that they made a good move getting away from so much heavy hip hop. The station is much more cohesive now.
[/quote]
You realize that KLUC's ratings have grown lately and they're number 1 12+ and doing well in demos, right? It is true, though, that they made a good move getting away from so much heavy hip hop. The station is much more cohesive now.
Can someone post today's 25-54 numbers for Persons, Women and Men?
V
vegasfm
Guest
Summer 2008
P25-54 - the top 15
KMXB 6.4 (1)... up 2 shares from a 4.3
KSNE 5.2 (2t)... down from a 6.0
KISF 5.2 (2t)... up a little from a 5.0
KVEG 5.2 (2t)... up a share from a 4.1
KLUC 5.0 (5)... up from a 4.5
KOMP 4.6 (6)... up a share and a half from a 2.9
KXPT 4.5 (7)... up from a 4.0
KWNR 4.3 (8)... down a little from a 4.5
KKLZ 3.9 (9)... up from a 3.0
KWID 3.5 (10)... down 2 shares from a 5.5
KKJJ 3.3 (11t)... up a share from a 2.3
KPLV 3.3 (11t)... up from a 2.6
KGRT 3.1 (13)... up from a 2.6
KXNT 2.5 (14)... down a share from a 3.7
KFRH 2.4 (15)... down over a share from a 3.7
P25-54 - the top 15
KMXB 6.4 (1)... up 2 shares from a 4.3
KSNE 5.2 (2t)... down from a 6.0
KISF 5.2 (2t)... up a little from a 5.0
KVEG 5.2 (2t)... up a share from a 4.1
KLUC 5.0 (5)... up from a 4.5
KOMP 4.6 (6)... up a share and a half from a 2.9
KXPT 4.5 (7)... up from a 4.0
KWNR 4.3 (8)... down a little from a 4.5
KKLZ 3.9 (9)... up from a 3.0
KWID 3.5 (10)... down 2 shares from a 5.5
KKJJ 3.3 (11t)... up a share from a 2.3
KPLV 3.3 (11t)... up from a 2.6
KGRT 3.1 (13)... up from a 2.6
KXNT 2.5 (14)... down a share from a 3.7
KFRH 2.4 (15)... down over a share from a 3.7
Congratulations to KMXB for being #1 25-54 and KLUC for being #1 12+ for the first time in a decade. I was wrong earlier in this thread when I thought KLUC moving more rhythmic pop and less hardcore hip hop would hurt MIX. Even if they share a few titles, they are very different radio stations with totally different vibes. Overlap/cannibalism isn't an issue.
I still do believe that KLUCs change of direct both benefited themselves and KVEG. HOT now has the luxury of being the exclusive hip hop station in the market.
Not only were KLUC and HOT #1 and #2 12+ with huge 18-34 numbers. What I find most fascinating is these two very young sounding stations are top 5 25-54 beating SEVERAL stations that do target 25-54. Perhaps that's because this was the Summer book and they say the kids control the radio.
Then again do those old school radio bits of wisdom still apply in 2008? I can't even imagine families having discussions about radio station preferences in this era, radio just doesn't seem as important to people. maybe I have become too jaded.
One old theory that is clearly no longer true is the CHR doldrums cycles. It used to be when the economy slowed down CHR would lean too Hot AC, ratings would suffer and formats like country would boom. This was certainly true in the early 80s Urban Cowboy era as well as the early 90s recession when some Top 40s literally changed formats to Hot AC
while country was booming like never before or since. Now here in 2008 we are in a global financial meltdown of historic proportions, yet CHR is young sounding and booming, no doldrums whatsoever. Look at KLUC #1 12+.
How about the country race? #8 isn't that great for KWNR but they now have twice the share as KCYE. I believe COYOTE was #18 25-54, their worst book since going country in 2005. Why are they doing so poorly? Are they even trying to win anymore or are they comfortable in the role of spoiler/secondary country station?
How about the Oasis? They hyped up their lineup changes to the trades, yet they ended up taking a big ratings hit. They should have kept Cat Lee.
I still do believe that KLUCs change of direct both benefited themselves and KVEG. HOT now has the luxury of being the exclusive hip hop station in the market.
Not only were KLUC and HOT #1 and #2 12+ with huge 18-34 numbers. What I find most fascinating is these two very young sounding stations are top 5 25-54 beating SEVERAL stations that do target 25-54. Perhaps that's because this was the Summer book and they say the kids control the radio.
Then again do those old school radio bits of wisdom still apply in 2008? I can't even imagine families having discussions about radio station preferences in this era, radio just doesn't seem as important to people. maybe I have become too jaded.
One old theory that is clearly no longer true is the CHR doldrums cycles. It used to be when the economy slowed down CHR would lean too Hot AC, ratings would suffer and formats like country would boom. This was certainly true in the early 80s Urban Cowboy era as well as the early 90s recession when some Top 40s literally changed formats to Hot AC
while country was booming like never before or since. Now here in 2008 we are in a global financial meltdown of historic proportions, yet CHR is young sounding and booming, no doldrums whatsoever. Look at KLUC #1 12+.
How about the country race? #8 isn't that great for KWNR but they now have twice the share as KCYE. I believe COYOTE was #18 25-54, their worst book since going country in 2005. Why are they doing so poorly? Are they even trying to win anymore or are they comfortable in the role of spoiler/secondary country station?
How about the Oasis? They hyped up their lineup changes to the trades, yet they ended up taking a big ratings hit. They should have kept Cat Lee.
Anyone have a Women 25-54 ranker?
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