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Mix shake up & new pd

Y

Yeziknoradio

Karen Steel is no longer the PD at Mix 999.

Also gone are Ron Young and Pina. (Ron also did work for EZ Rock, but has been let go from those shifts as well.)

Steve Anthony has left afternoon drive, but not the building.
You can catch Steve doing week end shifts.

(Afternoon drive will be maintained by Jimmy T...old news, as mentioned on the Buffalo board, the gentleman comes to Toronto from Buffalo's WKSE)

The new PD is Martin Tremblay, coming to Toronto from Quebec's Energie radio.

I'd love to tell you what the heck is going on over at Mix, but the only thing confirmed so far is, Mix is NOT going top 40.
 
Yeziknoradio said:
I'd love to tell you what the heck is going on over at Mix, but the only thing confirmed so far is, Mix is NOT going top 40.
Click to expand...

And yet, Mix recently started playing Flo Rida's "Low" - it's getting about 20 spins, a song Chum 104.5 isn't playing. Both Chum and Mix are playing Usher's "Love In This Club" though, and both still have Kanye West's "Stronger" in rotation with about 15 spins per week.
 
CHRles said:
And yet, Mix recently started playing Flo Rida's "Low" - it's getting about 20 spins, a song Chum 104.5 isn't playing. Both Chum and Mix are playing Usher's "Love In This Club" though, and both still have Kanye West's "Stronger" in rotation with about 15 spins per week.
Click to expand...

I'm not doubting you. I'm even willing to believe they meant "not diving into the top 40 format...instead doing the changes slowly..."

But sources over there tell me they're not going top 40.

One other interesting fact:

Mix 999, no matter how much it has changed over the years, STILL has the same music Director from the early 90's.
 
An update that hints it's most likely a safe bet to say they're going CHR:

A visit to Milkman's website suggests Mix is going CHR because of the type of PD they would like to hire:

"North America's 5th largest market is looking for the next Superstar programmer at a CHR that's on it's way from good to Google! You're the one with the programming experience, the jock background and the inspirational skills to make the competition wish they worked at that other station..."

Source: http://www.milkmanunlimited.com/jobs.htm#astralpds

I put two and two together and figured it'll most likely be a soccer mom version of top 40, rather than trying to always target teens and early 20 somethings, but I could be wrong...
 
(and...it's not a top 40 station...still a mix of classics and new music)
Click to expand...

This isn't 1978...virtually ALL CHR/Pop stations play a mix of currents, recurrents, and gold.

This station is CHR/Pop all the way. The music mix is too aggressive to be considered Hot AC. The imaging screams CHR.
 
MarkW said:
This isn't 1978...virtually ALL CHR/Pop stations play a mix of currents, recurrents, and gold.

This station is CHR/Pop all the way. The music mix is too aggressive to be considered Hot AC. The imaging screams CHR.
Click to expand...

The problem I have with agreeing with you, is that there is no real understanding as to what the engraved ratio of new music is to classics. I like to believe that if we must drag 1978 into this, we should also declare the ratio too.

Is it one classic per hour? two? 3? Too many classics just makes it a new music driven variety station and nothing more.

Respectfully, there is no denying that adding classics *is* better than hearing the same songs over and over.

By the way, just to let you know, right up until 680 CFTR went all news in 1993, their main idea was to never play a song more than 5 years old unless the reason was justified. (ie classic from a current movie heard in theatres, or *massive* huge hit)
 
Most AM's in Canada were like that in the late 80's and 90's, with CHED in Edmonton being the exception starting in 89 until they went AOR in 92. AM 106 in Calgary wouldn't even touch a song 2 years old. They had a thing where they'd take one song out of rotation that was on the top 40 playlist each day and replace the times they would play that song with a different song that was exactly a year old. It gave it a "Oh Wow" factor while keeping the new music fresh by not playing the same current hits every day. If you liked the song that was a current hit that was taken out of the playlist that day, You were S.O.L. for hearing it unless you tuned into CHED from Edmonton.
 
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