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Mix Show Programming: The Internet

J

JohnParker

Guest
Just wanted to throw this out there for some thoughts. When it comes to programming on the FM side of things, a station can only be heard within a certain geographic boundary. When it comes to programming on the internet, the only boundary is the bandwith limitations of the moment. So on FM, syndicated mix show programming makes a lot of sense because people in LA don't really hear NYC programming. But with the internet, there is no market exclusitivity. So I'm looking for the pro's and con's of having the same dj's on different internet stations. How does this help or hurt the internet station if another station is playing the same show at a different time. There is no right or wrong here, just looking for other points of view.

jp
 
The pro about it is the DJ gets the exposure, whether he or she is on 5 different internet stations. If the DJ is that good, the fans will be that loyal to follow him wherever he or she performs, and hey, more benefit for the internet station. The con about it is some station programmers like the have that DJ as an "exclusive" to their station, and get annoyed when they are on another station. In all honesty, I really don't see any hurt in it, I mean we are doing all the support we can for our music to get out there and be heard. Then again, it also depends on how other internet programmers feel about it. I really can't say much, since I only do an annual mixshow event on my stream.
 
Now that FM stations stream on the Internet, a syndicated mixshow has the same effect. You can hear Remix Top 30 on any of its affiliates, not just your local affiliate.
 
I'm well versed in the fact that the FM's run internet streams. Talking strictly FM's vs stand alone Internet streams.

Carry on.....

jp
 
I think it's all about the image and not the mixshow itself -- sometimes we don't want the association with other less "refined" (for a lack of better words) stations. We WANT the industry to see that we operate like an FM and we didn't wake up yesterday and decide "Geez, I want to start an internet station today" lol.
 
Manny - hit me up sometime.
 
I agree with Manny. :)

For the new show that I'm doing on Party Radio USA, my approach is to sound more "FM" compared to what I was doing elsewhere (due to limitations). It's sounding "FM" and coming off professional that will get the proverbial "suits" to take the Internet seriously. I may spin and intro the music, but I've also added a person (Kenyatta, formerly of Pulse 87 in NYC) with the latest gossip reports. I am also looking for a person do a segment called "Dance Music News" with the latest info on artists, DJ's, performances, club events, etc. It also helps to have the professional sweepers going, along with the artist drops, etc. Yet being that the "brand" is about new dance music, we can definitely go as deep and as "breaking" as we can with the product because that's exactly what the target audience expects. Nothing less will do.

Deep down, people want professionalism because terrestrial radio has set the standard and people are used to that, love it or hate it. If they want a "college radio" sound, then they would go for that sort of station, which is something that I don't want to do because dance fans, just like any music fan DO deserve quality as well as content. However, being that I want the show to have more of a community feeling, since yes we ARE a dance music community :) ,and at the same time retain that professional FM sound, we even have fans doing scripted "drops" :) It's that personal yet professional interaction that keeps people glued and makes them come back.

Regarding the DJ, I have a one hour segment at the end called "DJ Spotlight" where I showcase an up-and-coming club DJ and let him/her show his/her skills off. We bring in a new up-and-coming club DJ each week and WANT to help bring that exposure and get the audience glued, educated and loving what a DJ does...that's where the following eventually comes in.

My pride would be that if a DJ became HUGE and landed a regular gig elsewhere and becomes "competition" (I put that in quotes because I feel we're all "brothers and sisters" in the music rather than against each other) than we can say...hey, we brought that DJ on air FIRST! :) If my show can serve as that catalyst and people follow, no matter what region of the country they are in, then that's what matters. And heck, I'm happy to do what we could for that DJ :)

Quality does account for something, yet we can still be as edgy as we can with our music as well as club DJ's that spin it :)
 
I've noticed a lot of self syndication of mixshows on internet stations. I suspect that internet radio users are no different than FM local listeners. They have their #1, #2, #3... stations that they listen to. They probably don't sample channels outside their core set of stations. People on this board are NOT the average user though, they seek out stations all the time.

As a programmer I like to... well that's not for a public forum.
 
I will Mike.... another CON with syndicated mixshows is when they become "too common". There are some pro's -- like when it's a really big DJ or they can get exclusive content and interviews..like how louie lavella used to do....before he crossed into TV. Tony Santiago....you should seek and syndicate Dance radio news (as an XML feed)!!! I bet Mike, Russ and I would be all over that. :)
 
mannyworks00 said:
...Tony Santiago....you should seek and syndicate Dance radio news (as an XML feed)!!! I bet Mike, Russ and I would be all over that. :)
Click to expand...

I'd be very interested in this as well. I asked Alan Freed to bring back his "Bullet Points" news segment to syndicate to stations but he said at the moment there isn't enough interest. :( I hope that changes!

Back to the topic at hand, it's about moderation. It's good for a show to be on a variety of stations at a variety of times for the best exposure but IMO you over expose yourself if you're on every single station known to man.

In regards to the same show on different stations at different times, in my limited 1 year 3 month experience, people don't care. The majority of people don't tune in to listen to a mixshow. Even if they're big fans of the artist it's rare to see someone follow shows to other stations. I conducted a survey a few months back and nearly everyone said the same thing: They listen when they can, if a mixshow is on and they like it, they'll stay tuned. If they don't, they'll turn it off. Most won't follow a show and tune in at a certain time JUST to hear it. Yes you have popular shows like ASOT, TATW, etc. but even then the people who make it a point to listen every week is a small percentage.

I had the perception originally that it was a waste of time to air mixshows that were a podcast because why would people listen to the show on my station at a set time when they can hear it whenever they wanted, on demand? Survey says, people don't care. They would only hear that show if you played it while they were tuned it. They don't care enough to go to iTunes and subscribe to a podcast, even if they had the link.

In summary, it's great for an artist to get a lot of exposure by having his or her show on a variety of stations just as long as it's not on every single station.
 
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