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Mix to go Spanish??
- Thread starter sbe1
- Start date
I've been noticing a number of Spanish billboards popping up around town. As long as the street signs remain in English I'll be ok.
As for Spanish radio, sometimes I like to turn the station to 92.5 for the music. I love brass and that music is filled with it. Very uptempo and fun sounding.
As for Spanish radio, sometimes I like to turn the station to 92.5 for the music. I love brass and that music is filled with it. Very uptempo and fun sounding.
flwfg said:
Any female radio talent that says on the air (While interviewing Rod Stewart) "I'd rather call you Mr. Alexendar...that's my last name..."
Has nothing to worry about.
It sounds like the radio talent has nothing to do with the ratings problem for this particular station in this market...at least as far as mornings go, anyway.
(from what I can observe...)
Best advice: (to anyone in radio, really...)
Always have an aircheck handy!
As of 9:20 a.m. the Mix website was still up and the station is still playing Hot AC, but I'm wondering if there's a 10 a.m. "staff meeting".
It'll be interesting to see if this story is true. Whether Mix goes Spanish or not, something has to happen to that station. Even though it finished 10th in persons 25-54 last book, this market is just oversaturated with classic hits/Hot AC stations. Mix is playing the same music as 94.9, 98.3, 101.5, 104.7, and 107.3. 106.3 plays a few 70's songs, you have some cross-over from 97.1 and 97.9, and the occasional country song heard on 99.5 and 103.5. There's only so much leftover pie for Mix to grab in that demo with that format.
Meanwhile, 92.5 has the only hispanic format on the FM dial in town and they're being run by a new guy in town as Rico Blanco moves over to Q-105. Lotsa pie to be had, and if CC doesn't step on the toes of any AM stations they may have an agreement with not to replicate a Hispanic format, a switch could be possible. To me it makes about the same sense as CC flipping 103.5 from classic rock to country a few years ago; too many classic rock stations while only two country stations (owned by the same company) claimed that format.
It'll be interesting to see if this story is true. Whether Mix goes Spanish or not, something has to happen to that station. Even though it finished 10th in persons 25-54 last book, this market is just oversaturated with classic hits/Hot AC stations. Mix is playing the same music as 94.9, 98.3, 101.5, 104.7, and 107.3. 106.3 plays a few 70's songs, you have some cross-over from 97.1 and 97.9, and the occasional country song heard on 99.5 and 103.5. There's only so much leftover pie for Mix to grab in that demo with that format.
Meanwhile, 92.5 has the only hispanic format on the FM dial in town and they're being run by a new guy in town as Rico Blanco moves over to Q-105. Lotsa pie to be had, and if CC doesn't step on the toes of any AM stations they may have an agreement with not to replicate a Hispanic format, a switch could be possible. To me it makes about the same sense as CC flipping 103.5 from classic rock to country a few years ago; too many classic rock stations while only two country stations (owned by the same company) claimed that format.
radiodork said:
The new guy in town is George Mier, who was PD for 13 years at WSKQ in NY and kept the station #1 for all that time. He is from Orlando, where his father owns two stations, where he worked and programmed. Were I Clear, I would think twice about taking him on.
I can not wait to hear Nancy speak in Spanish. :
Not sure why they would go Spanish when Modern A/C and AAA are under-served.
I'll tell you why... MONEY. It's not about the format, it's about sales. Mix is going down the same dead end road Star 95 did; except in this case, the music "mix" is way way worse. It's caught in a hard place as everyone's 3rd or 4th choice on the dial when the others are in commercials. When you listen to this station, you can't tell if it wants to be an at work straight on AC, a modern AC, or even classic hits. The playing of rock bands like REO Speedwagon, Kansas, and Boston really baffle me. It doesn't sound good next to the modern female skewing artists of today.
John Waywoods said:
Neither am I; the market is a realtively small Hispanic market, with not a lot of dollars yet. There are only $10 million revenue dollars for Spanish, or less than 7% of the market revenue.
I actually like the somewhat quirky variety of Mix's playlist and will be sad to see it go. I like '90s music and unfortunately not many other stations play much of it except for some of the soft stuff on 94.9 that I'm not really into.
I think that Magic is just too boring to be a stand alone AC. 10 hours of Delihah is true radio creativity. Cox has other AC property that sound somewhat brighter ( and even have jingles) like WSB-FM and 97.3 in Miami. If Nancy is cut loose, Cox could resurrect her career like they did for Bubba. She could do 10-3 on the Eagle, or 12-7PM on the Point, or best yet------team her with Dick Ring. (Dick and Nancy present "Bread" live at Canterbury Towers ) Or she could do overnights on the Bone. ( Nancy after Hours ) Or not.
radioguy555 said:
I agree. It's kind of like the freeform you would have heard if Jack Webb had had a radio show on his college station.
Bong hits meets the Terminator.....
I can hear the promos: "We're somewhat quirky, and proud..."
"Mix means quirky variety..."
"Quirky AND androgenous makes your workday strange..."
And the new show: Quirky Ear for the Soulless Guy.
And they can keep the whole thing if they do go Spanish: "Mas musico muy extraño..."
Now Cox needs to get smart and put an Urban AC on in the market like 94.5 in Orlando. I realize Orlando is more like South Florida in terms of ethnic composition, but that station does extremely well, and in Tampa it could eliminate some of the redundancy between 101.5 and the Eagle.
B
bigmikejohnson
Guest
Parttimer said:
Amen! Then maybe I could come back to a market that I acatually loved working in and give my former employers heartburn at the same time, because 95-7 is the worst programmed Urban in all of the the US, at least it's the worst I've heard in a long time. If they got real Urban competition from either end of the spectrum, they either have to hire a real programmer or just take that but whippin like men. Either one would be fun to watch.
C
ccspy
Guest
yes big mike it is true. mix will go spanish soon. clear channel just had to make their changes at 98 rock first. whoopdeedingdangdoo...like lex and terry will raise that dead dog.
anyway, now, on to fixing mix. big stick. no ratings. revenue dying. i saw the internal c.c. memo. it'll happen soon.
anyway, now, on to fixing mix. big stick. no ratings. revenue dying. i saw the internal c.c. memo. it'll happen soon.
hmmm- the only two posts "ccspy" has made on this board have had to do with mix- let's start guessing- which department on gandy does he work in?
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