Anyone know how Mix 102.7 is doing in the ratings, particularly 25-54? Does anyone know how much they bill?
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Mix's Numbers and Billing
- Thread starter radiolover78
- Start date
M
Mouth1390
Guest
> > Anyone know how Mix 102.7 is doing in the ratings,
> > particularly 25-54? Does anyone know how much they bill?
> >
> The Daily News had a feature the other day in the TV/Radio
> Section,listing the billing for 2005 ,and Mix's $$$$ were up
> nicely in 2005.
>
As I mentioned on the Standards/Soft AC board. . .
WNEW AM billed more than $ 9 million in its last year on the air (1992), so I am not so sure that $ 9.2 million is such a big win for WNEW-FM. You could make the case that the format is an underachiever.
> > particularly 25-54? Does anyone know how much they bill?
> >
> The Daily News had a feature the other day in the TV/Radio
> Section,listing the billing for 2005 ,and Mix's $$$$ were up
> nicely in 2005.
>
As I mentioned on the Standards/Soft AC board. . .
WNEW AM billed more than $ 9 million in its last year on the air (1992), so I am not so sure that $ 9.2 million is such a big win for WNEW-FM. You could make the case that the format is an underachiever.
> The Daily News had a feature the other day in the TV/Radio
> Section,listing the billing for 2005 ,and Mix's $$$$ were up
> nicely in 2005.
Are you kidding me? They made only 9.2 million dollars, granted, it was up from $7.9 million the year before, but compare that to some of the stations it is still trailing (often by a lot):
WOR 710
WQXR
WPAT 93.1
WPLJ
...and just ahead of WEPN and WADO (by just about one million dollars)!!! Even WCBS-FM/Jack did better!!!
In comparison, WKTU made $37.2 million, down $1.2 million from the previous year, but stil good for the top 10 in billing in New York, ahead of stations like Hot 97, Power 105, Q104 and WABC.
> Section,listing the billing for 2005 ,and Mix's $$$$ were up
> nicely in 2005.
Are you kidding me? They made only 9.2 million dollars, granted, it was up from $7.9 million the year before, but compare that to some of the stations it is still trailing (often by a lot):
WOR 710
WQXR
WPAT 93.1
WPLJ
...and just ahead of WEPN and WADO (by just about one million dollars)!!! Even WCBS-FM/Jack did better!!!
In comparison, WKTU made $37.2 million, down $1.2 million from the previous year, but stil good for the top 10 in billing in New York, ahead of stations like Hot 97, Power 105, Q104 and WABC.
> > > Anyone know how Mix 102.7 is doing in the ratings,
> > > particularly 25-54? Does anyone know how much they bill?
>
> > >
> > The Daily News had a feature the other day in the TV/Radio
>
> > Section,listing the billing for 2005 ,and Mix's $$$$ were
> up
> > nicely in 2005.
> >
> As I mentioned on the Standards/Soft AC board. . .
>
> WNEW AM billed more than $ 9 million in its last year on the
> air (1992), so I am not so sure that $ 9.2 million is such a
> big win for WNEW-FM. You could make the case that the format
> is an underachiever.
>
I think some folks pay attention to the billings direction,or trend; in this case, the direction seems to be up;sort of like the stock market,isn't it?
> > > particularly 25-54? Does anyone know how much they bill?
>
> > >
> > The Daily News had a feature the other day in the TV/Radio
>
> > Section,listing the billing for 2005 ,and Mix's $$$$ were
> up
> > nicely in 2005.
> >
> As I mentioned on the Standards/Soft AC board. . .
>
> WNEW AM billed more than $ 9 million in its last year on the
> air (1992), so I am not so sure that $ 9.2 million is such a
> big win for WNEW-FM. You could make the case that the format
> is an underachiever.
>
I think some folks pay attention to the billings direction,or trend; in this case, the direction seems to be up;sort of like the stock market,isn't it?
> Are you kidding me? They made only 9.2 million dollars,
>
> In comparison, WKTU made $37.2 million, down $1.2 million
"Made" in business means "profit."
Those numbers are greoss billing. What they made is what is left over after exenses. I doubt WNEW made anyting. WKTU probably made around $18 to $20 million.
>
> In comparison, WKTU made $37.2 million, down $1.2 million
"Made" in business means "profit."
Those numbers are greoss billing. What they made is what is left over after exenses. I doubt WNEW made anyting. WKTU probably made around $18 to $20 million.
> >
> I think some folks pay attention to the billings
> direction,or trend; in this case, the direction seems to be
> up;sort of like the stock market,isn't it?
I tis up so little that it did not even keep pace with inflation. When the market leader bills around $60 million, you can kinda' figure how well Mix is doing.
>
> I think some folks pay attention to the billings
> direction,or trend; in this case, the direction seems to be
> up;sort of like the stock market,isn't it?
I tis up so little that it did not even keep pace with inflation. When the market leader bills around $60 million, you can kinda' figure how well Mix is doing.
>
M
Mouth1390
Guest
> > >
> > I think some folks pay attention to the billings
> > direction,or trend; in this case, the direction seems to
> be
> > up;sort of like the stock market,isn't it?
>
> I tis up so little that it did not even keep pace with
> inflation. When the market leader bills around $60 million,
> you can kinda' figure how well Mix is doing.
> >
>
Interesting to note that some of the Clear Channel stations had negative sales growth last year in the New York market although I do agree that WNEW-FM's figures are nothing to write home about.
David, what can we take from the fact that the two all-news stations, that tend to draw older audiences, did so well ? What's your take ?
> > I think some folks pay attention to the billings
> > direction,or trend; in this case, the direction seems to
> be
> > up;sort of like the stock market,isn't it?
>
> I tis up so little that it did not even keep pace with
> inflation. When the market leader bills around $60 million,
> you can kinda' figure how well Mix is doing.
> >
>
Interesting to note that some of the Clear Channel stations had negative sales growth last year in the New York market although I do agree that WNEW-FM's figures are nothing to write home about.
David, what can we take from the fact that the two all-news stations, that tend to draw older audiences, did so well ? What's your take ?
> > > Anyone know how Mix 102.7 is doing in the ratings,
> > > particularly 25-54? Does anyone know how much they bill?
>
> > >
> > The Daily News had a feature the other day in the TV/Radio
>
> > Section,listing the billing for 2005 ,and Mix's $$$$ were
> up
> > nicely in 2005.
> >
> As I mentioned on the Standards/Soft AC board. . .
>
> WNEW AM billed more than $ 9 million in its last year on the
> air (1992), so I am not so sure that $ 9.2 million is such a
> big win for WNEW-FM. You could make the case that the format
> is an underachiever.
>
Mouth1390:
From one of your previous post a while back, I know you're a supporter of the old WNEW-AM 1130.
If WNEW-AM were around today, what do you think their billing would be? With a good sales force, there's no reason why they can't bill $30 million.
Let look at Bloomberg Radio WBBR. WNEW in 1992 took in more ad revenues thsn what WBBR did in 2004, and that's a 12 year defference.
Thanks,<P ID="signature">______________
Kevin L. Sealy</P>
> > > particularly 25-54? Does anyone know how much they bill?
>
> > >
> > The Daily News had a feature the other day in the TV/Radio
>
> > Section,listing the billing for 2005 ,and Mix's $$$$ were
> up
> > nicely in 2005.
> >
> As I mentioned on the Standards/Soft AC board. . .
>
> WNEW AM billed more than $ 9 million in its last year on the
> air (1992), so I am not so sure that $ 9.2 million is such a
> big win for WNEW-FM. You could make the case that the format
> is an underachiever.
>
Mouth1390:
From one of your previous post a while back, I know you're a supporter of the old WNEW-AM 1130.
If WNEW-AM were around today, what do you think their billing would be? With a good sales force, there's no reason why they can't bill $30 million.
Let look at Bloomberg Radio WBBR. WNEW in 1992 took in more ad revenues thsn what WBBR did in 2004, and that's a 12 year defference.
Thanks,<P ID="signature">______________
Kevin L. Sealy</P>
> > > Anyone know how Mix 102.7 is doing in the ratings,
> > > particularly 25-54? Does anyone know how much they bill?
>
> > >
> > The Daily News had a feature the other day in the TV/Radio
>
> > Section,listing the billing for 2005 ,and Mix's $$$$ were
> up
> > nicely in 2005.
> >
> As I mentioned on the Standards/Soft AC board. . .
>
> WNEW AM billed more than $ 9 million in its last year on the
> air (1992), so I am not so sure that $ 9.2 million is such a
> big win for WNEW-FM. You could make the case that the format
> is an underachiever.
>
Mouth1390:
From one of your previous post a while back, I know you're a supporter of the old WNEW-AM 1130.
If WNEW-AM were around today, what do you think their billing would be? With a good sales force, there's no reason why they can't bill $30 million.
Let's look at Bloomberg Radio WBBR. WNEW in 1992 took in more ad revenues thsn what WBBR did in 2004, and that's a 12 year defference.
Thanks,<P ID="signature">______________
Kevin L. Sealy</P>
> > > particularly 25-54? Does anyone know how much they bill?
>
> > >
> > The Daily News had a feature the other day in the TV/Radio
>
> > Section,listing the billing for 2005 ,and Mix's $$$$ were
> up
> > nicely in 2005.
> >
> As I mentioned on the Standards/Soft AC board. . .
>
> WNEW AM billed more than $ 9 million in its last year on the
> air (1992), so I am not so sure that $ 9.2 million is such a
> big win for WNEW-FM. You could make the case that the format
> is an underachiever.
>
Mouth1390:
From one of your previous post a while back, I know you're a supporter of the old WNEW-AM 1130.
If WNEW-AM were around today, what do you think their billing would be? With a good sales force, there's no reason why they can't bill $30 million.
Let's look at Bloomberg Radio WBBR. WNEW in 1992 took in more ad revenues thsn what WBBR did in 2004, and that's a 12 year defference.
Thanks,<P ID="signature">______________
Kevin L. Sealy</P>
> Interesting to note that some of the Clear Channel stations
> had negative sales growth last year in the New York market
> although I do agree that WNEW-FM's figures are nothing to
> write home about.
The market was dead falt last year, so there will be many staitons that are off a bit.
>
> David, what can we take from the fact that the two all-news
> stations, that tend to draw older audiences, did so well ?
> What's your take ?
It's the only format that is a pure cume play, and advertisers like the fact that they reach so many 35+ listeners witn a single buy. One reason the billing is high is that they run lots more spots, too.
>
> had negative sales growth last year in the New York market
> although I do agree that WNEW-FM's figures are nothing to
> write home about.
The market was dead falt last year, so there will be many staitons that are off a bit.
>
> David, what can we take from the fact that the two all-news
> stations, that tend to draw older audiences, did so well ?
> What's your take ?
It's the only format that is a pure cume play, and advertisers like the fact that they reach so many 35+ listeners witn a single buy. One reason the billing is high is that they run lots more spots, too.
>
>
> From one of your previous post a while back, I know you're a
> supporter of the old WNEW-AM 1130.
>
> If WNEW-AM were around today, what do you think their
> billing would be? With a good sales force, there's no reason
> why they can't bill $30 million.
In its last year as a standards station, 1560 did $5 million. Sice we are now 7 or 8 years after that, my guess is that the even-older demos would produce, maybe, $3 million in sales. Maybe less.
The best sales force in the country can not sell 65+ demos. NY is an almost all agency buy market. Agencies are not buying 55+, and won't be even if WNEW comes back.
>
> Let's look at Bloomberg Radio WBBR. WNEW in 1992 took in
> more ad revenues thsn what WBBR did in 2004, and that's a 12
> year defference.
Bloomberg radio, like Disney and ESPN radio, are brand extensions and are per se advertising for those brands... which is the reason they stay operating.
> From one of your previous post a while back, I know you're a
> supporter of the old WNEW-AM 1130.
>
> If WNEW-AM were around today, what do you think their
> billing would be? With a good sales force, there's no reason
> why they can't bill $30 million.
In its last year as a standards station, 1560 did $5 million. Sice we are now 7 or 8 years after that, my guess is that the even-older demos would produce, maybe, $3 million in sales. Maybe less.
The best sales force in the country can not sell 65+ demos. NY is an almost all agency buy market. Agencies are not buying 55+, and won't be even if WNEW comes back.
>
> Let's look at Bloomberg Radio WBBR. WNEW in 1992 took in
> more ad revenues thsn what WBBR did in 2004, and that's a 12
> year defference.
Bloomberg radio, like Disney and ESPN radio, are brand extensions and are per se advertising for those brands... which is the reason they stay operating.
M
Mouth1390
Guest
> > > > Anyone know how Mix 102.7 is doing in the ratings,
> > > > particularly 25-54? Does anyone know how much they
> bill?
> >
> > > >
> > > The Daily News had a feature the other day in the
> TV/Radio
> >
> > > Section,listing the billing for 2005 ,and Mix's $$$$
> were
> > up
> > > nicely in 2005.
> > >
> > As I mentioned on the Standards/Soft AC board. . .
> >
> > WNEW AM billed more than $ 9 million in its last year on
> the
> > air (1992), so I am not so sure that $ 9.2 million is such
> a
> > big win for WNEW-FM. You could make the case that the
> format
> > is an underachiever.
> >
>
>
>
> Mouth1390:
>
> From one of your previous post a while back, I know you're a
> supporter of the old WNEW-AM 1130.
>
> If WNEW-AM were around today, what do you think their
> billing would be? With a good sales force, there's no reason
> why they can't bill $30 million.
>
> Let look at Bloomberg Radio WBBR. WNEW in 1992 took in more
> ad revenues thsn what WBBR did in 2004, and that's a 12 year
> defference.
>
>
> Thanks,
>
If WNEW 1130 were around today, it would not sound like the WNEW we remember. Instead, it would be more of a Middle of the Road with some of the name standard artists like Sinatra, Nat Cole, even Ella Fitzgerald. But it would also feature Barbra Streisand, Norah Jones, Dave Koz, Rod Stewart, Michael Buble, Steve Tyrell and other artists doing familiar material. And did I mention the non rock hits of the 1960s and 1970s ?
That said, I am not sure it would do $ 30 million but I do think that it could pull enough listeners from other stations that it could do between $ 15 and $ 20 million and that is a far cry from what WNEW 102.7 billed.
My theory is that you rely on local direct retail for 60% of your business with the remainder being filled out by regional agency business and national advertisers. And I have no problem with 18 minutes of commercials in an hour.
Bloomberg Radio has not had the success many projected and there are a lot of reasons for that. Yet, as David Eduardo correctly points out, Bloomberg uses the station as a promotional device for their other services.
> > > > particularly 25-54? Does anyone know how much they
> bill?
> >
> > > >
> > > The Daily News had a feature the other day in the
> TV/Radio
> >
> > > Section,listing the billing for 2005 ,and Mix's $$$$
> were
> > up
> > > nicely in 2005.
> > >
> > As I mentioned on the Standards/Soft AC board. . .
> >
> > WNEW AM billed more than $ 9 million in its last year on
> the
> > air (1992), so I am not so sure that $ 9.2 million is such
> a
> > big win for WNEW-FM. You could make the case that the
> format
> > is an underachiever.
> >
>
>
>
> Mouth1390:
>
> From one of your previous post a while back, I know you're a
> supporter of the old WNEW-AM 1130.
>
> If WNEW-AM were around today, what do you think their
> billing would be? With a good sales force, there's no reason
> why they can't bill $30 million.
>
> Let look at Bloomberg Radio WBBR. WNEW in 1992 took in more
> ad revenues thsn what WBBR did in 2004, and that's a 12 year
> defference.
>
>
> Thanks,
>
If WNEW 1130 were around today, it would not sound like the WNEW we remember. Instead, it would be more of a Middle of the Road with some of the name standard artists like Sinatra, Nat Cole, even Ella Fitzgerald. But it would also feature Barbra Streisand, Norah Jones, Dave Koz, Rod Stewart, Michael Buble, Steve Tyrell and other artists doing familiar material. And did I mention the non rock hits of the 1960s and 1970s ?
That said, I am not sure it would do $ 30 million but I do think that it could pull enough listeners from other stations that it could do between $ 15 and $ 20 million and that is a far cry from what WNEW 102.7 billed.
My theory is that you rely on local direct retail for 60% of your business with the remainder being filled out by regional agency business and national advertisers. And I have no problem with 18 minutes of commercials in an hour.
Bloomberg Radio has not had the success many projected and there are a lot of reasons for that. Yet, as David Eduardo correctly points out, Bloomberg uses the station as a promotional device for their other services.
Re: Geezer formats
> >
> If WNEW 1130 were around today, it would not sound like the
> WNEW we remember. Instead, it would be more of a Middle of
> the Road with some of the name standard artists like
> Sinatra, Nat Cole, even Ella Fitzgerald. But it would also
> feature Barbra Streisand, Norah Jones, Dave Koz, Rod
> Stewart, Michael Buble, Steve Tyrell and other artists doing
> familiar material. And did I mention the non rock hits of
> the 1960s and 1970s ?
So, it would still be a defintely 65+ audience.
>
> That said, I am not sure it would do $ 30 million but I do
> think that it could pull enough listeners from other
> stations that it could do between $ 15 and $ 20 million and
> that is a far cry from what WNEW 102.7 billed.
Try $3 million, which is what 1560 bowed out with 7 years ago, when the old farts were slightly younger farts. Today, everyone is about 8 years older, or has croaked.
>
> My theory is that you rely on local direct retail for 60% of
> your business with the remainder being filled out by
> regional agency business and national advertisers.
New York has very few local direct accounts that can afford the kind of rate needed to bill $15 million (we are talking $500 spot rates minimum) Only agecy accounts have that kind of money, and they don't buy 55+.
> And I
> have no problem with 18 minutes of commercials in an hour.
In theory, of course. Unless you bottom feed with $100 dollar spots (billing potential at that rate is about $4 million a year, max.) you can not sell direct with a format like that.
>
> Bloomberg Radio has not had the success many projected and
> there are a lot of reasons for that.
But it has had the success that Michael Bloomberg envisioned, which was to give a radio voice to his information services. The idea was about branding, not about bing a billings or ratings monster. As such, the staiton is highly successful.
> Yet, as David Eduardo
> correctly points out, Bloomberg uses the station as a
> promotional device for their other services.
It is more of a branding and imaging proposition, more than promotion. Those who listen do nto need to be told what a Bloomberg terminal is.
> >
> If WNEW 1130 were around today, it would not sound like the
> WNEW we remember. Instead, it would be more of a Middle of
> the Road with some of the name standard artists like
> Sinatra, Nat Cole, even Ella Fitzgerald. But it would also
> feature Barbra Streisand, Norah Jones, Dave Koz, Rod
> Stewart, Michael Buble, Steve Tyrell and other artists doing
> familiar material. And did I mention the non rock hits of
> the 1960s and 1970s ?
So, it would still be a defintely 65+ audience.
>
> That said, I am not sure it would do $ 30 million but I do
> think that it could pull enough listeners from other
> stations that it could do between $ 15 and $ 20 million and
> that is a far cry from what WNEW 102.7 billed.
Try $3 million, which is what 1560 bowed out with 7 years ago, when the old farts were slightly younger farts. Today, everyone is about 8 years older, or has croaked.
>
> My theory is that you rely on local direct retail for 60% of
> your business with the remainder being filled out by
> regional agency business and national advertisers.
New York has very few local direct accounts that can afford the kind of rate needed to bill $15 million (we are talking $500 spot rates minimum) Only agecy accounts have that kind of money, and they don't buy 55+.
> And I
> have no problem with 18 minutes of commercials in an hour.
In theory, of course. Unless you bottom feed with $100 dollar spots (billing potential at that rate is about $4 million a year, max.) you can not sell direct with a format like that.
>
> Bloomberg Radio has not had the success many projected and
> there are a lot of reasons for that.
But it has had the success that Michael Bloomberg envisioned, which was to give a radio voice to his information services. The idea was about branding, not about bing a billings or ratings monster. As such, the staiton is highly successful.
> Yet, as David Eduardo
> correctly points out, Bloomberg uses the station as a
> promotional device for their other services.
It is more of a branding and imaging proposition, more than promotion. Those who listen do nto need to be told what a Bloomberg terminal is.
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