> Here's my opinion on MKE Radio in the future: WMYX to go
> Rock or Variety Hits.WIIL will maybe upgrade to cover
> Milwaukee AND STILL will cover the Chicago area. 105.3
> AND/OR 107.7 will maybe go CHR to go against KISS. 106.9
> will go Rock as LAZER 107.WEXT upgrades.WKTI to stay Hot AC
> or go AC.EZ 92 upgrades.WLKG will upgrade but will still
> cover Lake Gevena.Help me with more on this one! I ONLY
> GOING TO POST THIS ONCE.AND ONLY ONCE.!
> _____________
>
> Marquis P. Check out my blog:
http://wirandtv.blogspot.com/
> !

>
Here are my thoughts on this (keep in mind that although I lived out of the market for a few years, most of my life was spent here)...
WMYX: Although this is possible, I would think it would be a few more books until it was decided. The station is doing well $$$ wise, so any major change would be slow to come.
WIIL: There may be a way to "optimize" the signal a bit for better coverage into MKE, but the current owners don't seem to want to compete here.
WFMR: Hey, anything's possible with this frequency!
WFZH/WVCY: 105.3 doesn't have the signal to compete with Kiss. WVCY won't sell.
WEXT: The move to Oak Creek was the last. It can't be upgraded any further, due to WTKM among other things.
WEZY: I'm not too familiar with the engineering aspect of EZ92, but I think it would be short-spaced to it's 92.5 sister in West Bend. No upgrade there.
WLKG: What's the point of upgrading if you're still going to serve Lake Geneva? Might as well take the money you'd spend on that and buy some new studio toys. That would be money better spent.
That's my $.02 on the matter!<P ID="signature">______________
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