It's almost as if KFI, were it not under the edicts of an out-of-touch elderly corporation, would have the flexibility to get revenue in other ways.
You've brought this up before. iHeart is also a digital company. They get revenue in other ways. They own their own streaming platform. It's among the biggest in the world. They know all about streaming. KFI streams its signal 24/7 already.
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Do you really think the typical KFI listener would PAY to hear broadcast radio? The reason they still listen is they want to AVOID paying for radio. Broadcast radio means they don't have another monthly bill to pay. These are likely a lot of the same people who still watch broadcast TV. They may even have a roof antenna so they can avoid the cable bill.
KFI and iHeart knows exactly how many of their listeners stream. They know how many of those people stream from the LA area, and how many stream from outside. People who stream KFI would also show up in Nielsen. Here are the latest Nielsen ratings. Do you see KFI Stream anywhere?
Los Angeles
Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 – Hispanic: 4,977,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com
No, because the number is negligible. KNX Stream shows up. Not KFI. That's not a station or company problem. That's a user problem.
KFI also knows how many people download their podcasts. Did you know all of the shows on KFI are also available as podcasts? That's another source of revenue. But apparently the user numbers are not very good. The people who listen to KFI prefer to listen in real time.
KFI knows all this. They know the options, and they know the realities. It's why they've stopped investing more money in talent. They know that only 7% of KFI listeners care about a 7 to midnight show. That number declines even lower after 10 PM, when most of them go to bed.
In short, you seem to think this is a KFI or iHeart problem. It's not. It's a user problem. The way to force KFI users to give up their free radio and use modern digital platforms is to put it behind a paywall. But the government doesn't allow broadcasters to put their content behind a paywall. Even KPCC has to depend on the kindness and charity of its listeners to PAY memberships so they can stay on the air. KFI listeners for the most part don't like that system. They wouldn't pay for something they can get for free. So KFI broadcasts to the people who listen. They're aging and declining in number. Someday they'll go away completely. Just like users of wired telephone service. But for now, KFI still programs to the people who listen.


