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Mo Kelly show out at KFI

It's almost as if KFI, were it not under the edicts of an out-of-touch elderly corporation, would have the flexibility to get revenue in other ways.

You've brought this up before. iHeart is also a digital company. They get revenue in other ways. They own their own streaming platform. It's among the biggest in the world. They know all about streaming. KFI streams its signal 24/7 already.


Do you really think the typical KFI listener would PAY to hear broadcast radio? The reason they still listen is they want to AVOID paying for radio. Broadcast radio means they don't have another monthly bill to pay. These are likely a lot of the same people who still watch broadcast TV. They may even have a roof antenna so they can avoid the cable bill.

KFI and iHeart knows exactly how many of their listeners stream. They know how many of those people stream from the LA area, and how many stream from outside. People who stream KFI would also show up in Nielsen. Here are the latest Nielsen ratings. Do you see KFI Stream anywhere?


No, because the number is negligible. KNX Stream shows up. Not KFI. That's not a station or company problem. That's a user problem.

KFI also knows how many people download their podcasts. Did you know all of the shows on KFI are also available as podcasts? That's another source of revenue. But apparently the user numbers are not very good. The people who listen to KFI prefer to listen in real time.

KFI knows all this. They know the options, and they know the realities. It's why they've stopped investing more money in talent. They know that only 7% of KFI listeners care about a 7 to midnight show. That number declines even lower after 10 PM, when most of them go to bed.

In short, you seem to think this is a KFI or iHeart problem. It's not. It's a user problem. The way to force KFI users to give up their free radio and use modern digital platforms is to put it behind a paywall. But the government doesn't allow broadcasters to put their content behind a paywall. Even KPCC has to depend on the kindness and charity of its listeners to PAY memberships so they can stay on the air. KFI listeners for the most part don't like that system. They wouldn't pay for something they can get for free. So KFI broadcasts to the people who listen. They're aging and declining in number. Someday they'll go away completely. Just like users of wired telephone service. But for now, KFI still programs to the people who listen.
 
I wonder how many people turn off, or change station if a host shows up that they don’t like? I know some Coast to Coast listeners will turn off certain fill in hosts…people who rent cars..there is a car is a car renter, I got up graded to a certain luxury import, had different gear selector that I didn’t have experience with, same thing with some radio listeners, some want a particular person.. topic , or host? Is KFI the next kgo ?
 
Mo Kelly, Marshall arts guy, said he didn’t get gas at night, if it is an old demo ,,then do these seniors go out after dark that much? so they aren’t in their car? Maybe they stay home and take supplements?
 
Andy Reismeyer posted pictures of the studios before going on the air on Sunday to Facebook:

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Yes! He talked about it in the last hour of his show last night, it was hysterical...

He was really put off by all the negative comments that were posted on the SoCal Radio Group. He read them on air, like the one about "KFI has been going downhill since Lohman and Barkley left". He quipped back, "That was 30 years ago, people!". He was surprised by how negative and bitter old radio people are.

If you listen to the show's podcast, it's in the half hour between 9:05 - 9:30 during the final hour.
 
Yes! He talked about it in the last hour of his show last night, it was hysterical...

He was really put off by all the negative comments that were posted on the SoCal Radio Group. He read them on air, like the one about "KFI has been going downhill since Lohman and Barkley left". He quipped back, "That was 30 years ago, people!".

Forty. L&B broke up in '86.

That said, I spent an afternoon at KFI in 2018, to interview a candidate for a gig at KFBK who couldn't break away from her existing gig in L.A. for an interview (my wife and I used it to kick off a long weekend in Southern California), and I couldn't shake the thought while I was there:


This is what's left of KFI.

There were maybe nine people in the KFI space at 2:00 p.m. on a weekday, Chris Little, Tim Conway, Jr., Sharon Bellio, Debra Mark, either John or Ken ( one was out and I don't remember which one), the board op and two people working on digital. Steve Gregory popped in just as I was about to leave.

Yeah, I know all the front-office stuff is combined with the other stations in the cluster, so there were more people than that doing work for KFI. But it was only about two years after I spent a half-day at KCBS in San Francisco, and the difference between the two in terms of staffing and activity (and yeah, I know one is all-news and one's talk) was striking.
 
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Forty. L&B broke up in '86.

That said, I spent an afternoon at KFI in 2018, to interview a candidate for a gig at KFBK who couldn't break away from her existing gig in L.A. for an interview (my wife and I used it to kick off a long weekend in Southern California), and I couldn't shake the thought while I was there:


This is what's left of KFI.

There were maybe nine people in the KFI space at 2:00 p.m. on a weekday, Chris Little, Tim Conway, Jr., Sharon Bellio, Debra Mark, either John or Ken ( one was out and I don't remember which one), the board op and two people working on digital. Steve Gregory popped in just as I was about to leave.

Yeah, I know all the front-office stuff is combined with the other stations in the cluster, so there were more people than that doing work for KFI. But it was only about two years after I spent a half-day at KCBS in San Francisco, and the difference between the two in terms of staffing and activity (and yeah, I know one is all-news and one's talk) was striking.
And that was 2018.

I can only imagine your reaction if it was last year, seeing the inside of KFI, minus almost the entire news staff.
 
KFI nights has hit a new low. They have imported right wing conservative talk from KOGO San Diego with the second night in a row with Lou Penrose. The entire hour has been a rant on immigration.

I listen to KFI not to pick political sides or have to hear heated left vs. right debates. Is Andy gone from the lineup, haven't even heard him this week, as well as Chris Merrill.

The good news: Rollye James will be on WGN later tonight after the game ends.
 


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