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Moaning Jocks
- Thread starter Clayton Douglas
- Start date
C
cheese
Guest
"I realize this won't be a popular opinion with some but consultants are heroic to me."
Dear God, tell me your joking. They prey upon non-radio educated General Managers and Owners who don't know a damn thing about winning with a quality product. They fly in once ever 6-10 weeks, regurgitate ideas that they have stolen from other markets, complain about any little thing they can find to justify their job, tell the GM how great his hair looks, pick up a check and fly home to Philly. A consultant should be just that...one that consults. Not run a station's programming. They should be there to help the Program Director, not ruin his life and the product.
Dear God, tell me your joking. They prey upon non-radio educated General Managers and Owners who don't know a damn thing about winning with a quality product. They fly in once ever 6-10 weeks, regurgitate ideas that they have stolen from other markets, complain about any little thing they can find to justify their job, tell the GM how great his hair looks, pick up a check and fly home to Philly. A consultant should be just that...one that consults. Not run a station's programming. They should be there to help the Program Director, not ruin his life and the product.
There are a few bad ones, but most I've worked with and for are quite good.
I discovered they have the resources and research to make your station a winner.
I've learned if you keep an open mind, you might learn something.
I discovered they have the resources and research to make your station a winner.
I've learned if you keep an open mind, you might learn something.
Absolutely, I remember all those sentiments in the 70s when I started. Wow, what if some major market DJ bought our station, he'd get good equipment, take us 24 hours, promote the station, let us bring in our own records and talk as much as we want to". In the small town I worked at, it happened in the early 80s. Then that very same jock found out the bank that loanhed the money wanted to get paid and opted for satellite.
What's anyone doing to be part of the solution besides bitching on a message board. Put your 10000 obscure song proposal together and start knocking on doors.
What's anyone doing to be part of the solution besides bitching on a message board. Put your 10000 obscure song proposal together and start knocking on doors.
Amen!
Saw the very same thing back in the 80s.
Major market jock bought a station, hired all his buddies and played radio.
He thought he knew lots about radio and programming, but knew little or nothing about business.
In a short period of time, he had less listeners and went bankrupt.
Saw the very same thing back in the 80s.
Major market jock bought a station, hired all his buddies and played radio.
He thought he knew lots about radio and programming, but knew little or nothing about business.
In a short period of time, he had less listeners and went bankrupt.
Ombudsman said:
I think you're heroic for saying that! And I do agree with you.
It really boils down to the actions of the consultant.
I've seen some who are in it to run up a bill, often networking their buddies for a piece of the pigeon's wallet.
On the other hand, I know some really gifted people who can come in, straighten some things out, and teach the staff how to manage the problems for themselves, and get out.
Personally, I look at the best consultants as being the ones that can come in and fix something that broke, tell you what happened to make it break, then explain how to keep it from breaking again, and then leave without you being broke.
I've seen some who are in it to run up a bill, often networking their buddies for a piece of the pigeon's wallet.
On the other hand, I know some really gifted people who can come in, straighten some things out, and teach the staff how to manage the problems for themselves, and get out.
Personally, I look at the best consultants as being the ones that can come in and fix something that broke, tell you what happened to make it break, then explain how to keep it from breaking again, and then leave without you being broke.
FredRichards said:
Agreed, There are consultants who get it and make it better. But there seems to be a lion share of "consultants" who apply their one trick pony ideas to every station. If there is failure, they can walk away and find another sucke.....I mean client.
R
rickradio
Guest
KOOL Listener Lauren said:
Yes, admittedly there are consultants who know what the hell they're doing and can actually turn a station around and make it listenable and profitable. But having said that, there's a reason CONsultants have a bad reputation for the most part. A lot of them DON'T know what they're talking about, and as cheese so aptly put it, simply fly in, put on a good show for the GM, regional VP, or whoever's pole they're trying to grease their way up, throw lotsa double talk at them to make themselves look more knowledgeable than God, then skip town with a nice, fat check in hand. Then when the book comes out and they've lost a third of their audience, the PD and jocks get the blame. I've seen it happen...hell, I've HAD it happen. I'll stop here and not divulge the names of some of the crackpots I've watched destroy a radio station irreparably from the inside out.
On the other hand, one consultant who DOES know what he's doing is John Rook. John's a former major market PD (WLS, KQV, KFI, KABC) and station owner. I personally know how good of a programmer John is because I used to listen to KFI when he programmed it. Not only that, a certain nobody named Larry Lujack has nothing but good to say about John. Larry oughta know: he worked for John at WLS.
5
5410
Guest
I am a student and I am learning as much as I can about the industry. But I think I must be missing something.
I usually skim through the DFW boards, reading about old timers complaining about the way things were and how its all gone to hell. I thought that these were just some bitter jocks who have worked at 10 different stations and think they know best.
Then I decided to check out the programming boards and it seems like everyone is saying the same thing. Management has created cookie cutter radio and taken away the personality of a radio station. If everyone is saying the same thing, where is the disconnect? Is it just a few executives at the top level making all decisions in radio? There is no way. I won't believe it.
I only hear about how bad things are. Surely there is someone who is doing it right. If everybody know what "good" radio is, how come "good" radio does not exist? Or am I lending too much credibility to what I read on message boards?
I usually skim through the DFW boards, reading about old timers complaining about the way things were and how its all gone to hell. I thought that these were just some bitter jocks who have worked at 10 different stations and think they know best.
Then I decided to check out the programming boards and it seems like everyone is saying the same thing. Management has created cookie cutter radio and taken away the personality of a radio station. If everyone is saying the same thing, where is the disconnect? Is it just a few executives at the top level making all decisions in radio? There is no way. I won't believe it.
I only hear about how bad things are. Surely there is someone who is doing it right. If everybody know what "good" radio is, how come "good" radio does not exist? Or am I lending too much credibility to what I read on message boards?
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