http://www.yes.com/#WMOJ?log http://www.yes.com/#WMOJ?log
When did they start playing Hall & Oates and Michael Mcdonald again.
When did they start playing Hall & Oates and Michael Mcdonald again.
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MOJO 100.3 reverting back to Cumulus format?
- Thread starter robmadden1
- Start date
T
tcsnrayp
Guest
robmadden1 said:http://www.yes.com/#WMOJ?log http://www.yes.com/#WMOJ?log
When did they start playing Hall & Oates and Michael Mcdonald again.
Why, aren't they black enough for you? In music it's always been the sound not the color of their skin.
C'mon - give the guy a break.
I'm sure that's NOT what he meant.
I've witnessed others on this board being somewhat harsh to this guy and it's not what this board is about.
What it's about is community - everyone providing talking points (opinions/observations) about radio, formats, stations, etc. - sometimes even television - right Rob?
Disagreeing is one thing - being rude/mean is another.
Chill......please.
Hang in there Rob!
I'm sure that's NOT what he meant.
I've witnessed others on this board being somewhat harsh to this guy and it's not what this board is about.
What it's about is community - everyone providing talking points (opinions/observations) about radio, formats, stations, etc. - sometimes even television - right Rob?
Disagreeing is one thing - being rude/mean is another.
Chill......please.
Hang in there Rob!
I was just saying it unual to have white artists on a urban station it does not happen too often. Sound like they want to get more ratingting so adding white artis may get them more ration not just black artists only.
urban said:Michael McDonald and Hall and Oates are commonplace on urban ACs, along with AWB, Lisa Stanfield, etc. I don't think they're adjusting their sound.
Actually, let's hope they are!!!
Mojo was a very successful format as it was. Radio One spent five million for "intellectual rights" then proceeded to change everything they supposedly bought those rights for. Hopefully, they got smart, realized the other format had a broader appeal, and finally figured out that "broader appeal = more money"
Besides, the new format did suck. Period.
knowbetter said:urban said:Michael McDonald and Hall and Oates are commonplace on urban ACs, along with AWB, Lisa Stanfield, etc. I don't think they're adjusting their sound.
Actually, let's hope they are!!!
Mojo was a very successful format as it was. Radio One spent five million for "intellectual rights" then proceeded to change everything they supposedly bought those rights for. Hopefully, they got smart, realized the other format had a broader appeal, and finally figured out that "broader appeal = more money"
Besides, the new format did suck. Period.
Urban AC wasn't necessarily a horrible idea for Cincy. However, if they did go back to the Cumulus format, it would work better. "MEGA OLD SCHOOL" would be nice.
knowbetter said:urban said:Michael McDonald and Hall and Oates are commonplace on urban ACs, along with AWB, Lisa Stanfield, etc. I don't think they're adjusting their sound.
Actually, let's hope they are!!!
Mojo was a very successful format as it was. Radio One spent five million for "intellectual rights" then proceeded to change everything they supposedly bought those rights for. Hopefully, they got smart, realized the other format had a broader appeal, and finally figured out that "broader appeal = more money"
Besides, the new format did suck. Period.
knowbetter said:urban said:Michael McDonald and Hall and Oates are commonplace on urban ACs, along with AWB, Lisa Stanfield, etc. I don't think they're adjusting their sound.
Actually, let's hope they are!!!
Mojo was a very successful format as it was. Radio One spent five million for "intellectual rights" then proceeded to change everything they supposedly bought those rights for. Hopefully, they got smart, realized the other format had a broader appeal, and finally figured out that "broader appeal = more money"
Besides, the new format did suck. Period.
R1's stock is below a dollar. They need to broaden the appeal of their stations in order to make more money. Mojo should go back what is was before they changed it.
WOW!!!! Steve Winwood on MOJO: http://www.yes.com/#WMOJ?log
Microbob are you saying they are going to go back to the jamin' oldies format with the newer songs mixed in or you want then the bring back the jamin' oldies format?
As I listen tonight they are sounding alot like the old MOJO not exactly the same but more of the artists and song that played on MOJO before Radio One got a hold of it.
robmadden1 said:Microbob are you saying they are going to go back to the jamin' oldies format with the newer songs mixed in or you want then the bring back the jamin' oldies format?
It sounds like R1 is flirting with the idea since they are mixing in Steve Winwood, Hall & Oats. I don't know if they will bring back the Jammin oldies format altogether or not. I think they are trying get some of the old Mojo listeners, who are now listening to WGRR.
D
Disco Jonn
Guest
You guys are giving Cumulus too much credit by saying it was "their format". It was more Keith Mitchell's format... Cumulus Partner's bought into the cluster of stations that was successful by themselves.
A
anti-em
Guest
Keith "The Luckiest Man in Radio" Mitchell?
The only reason MOJO worked was because the people at grr were too stupid and/or arrogant to think that a "black oldies" station would work here. Chuck Finny handed that to Mojo on a bling bling platter. Jammin Oldies was put to death in nearly every big market. It worked here not because Keith (where has he worked before) Mitchell is great, but the combined forces of a broken oldies station ignoring 1 third of the music it should have been playing and the lack of an urban AC (and the fact that the Indian spent money on marketing and research). Now GRR was fixed by Jim Bryant and the CBS people not Keith and Cumulus. I'm not saying Keith deserves no credit-- he does, but he is not builder he is more like the guy that scratches off the right numbers in the Ohio Instant lottery game.
The only reason MOJO worked was because the people at grr were too stupid and/or arrogant to think that a "black oldies" station would work here. Chuck Finny handed that to Mojo on a bling bling platter. Jammin Oldies was put to death in nearly every big market. It worked here not because Keith (where has he worked before) Mitchell is great, but the combined forces of a broken oldies station ignoring 1 third of the music it should have been playing and the lack of an urban AC (and the fact that the Indian spent money on marketing and research). Now GRR was fixed by Jim Bryant and the CBS people not Keith and Cumulus. I'm not saying Keith deserves no credit-- he does, but he is not builder he is more like the guy that scratches off the right numbers in the Ohio Instant lottery game.
I thought the new Mojo was doing well in the ratings. At the very least it's the number one choice of the African-American female bus drivers at Princeton High (and they make up about 90% of the department).
The biggest issue with Mojo is with the Arbitron sample. This book they just put money in their other pocket with Wiz. The old Mojo shared little with WGRR. Jim Bryant had nothing to do with the current success of WGRR.
A
anti-em
Guest
Jim Bryant reinvented WGRR--- he told me so
anti-em said:Keith "The Luckiest Man in Radio" Mitchell?
The only reason MOJO worked was because the people at grr were too stupid and/or arrogant to think that a "black oldies" station would work here. Chuck Finny handed that to Mojo on a bling bling platter. Jammin Oldies was put to death in nearly every big market. It worked here not because Keith (where has he worked before) Mitchell is great, but the combined forces of a broken oldies station ignoring 1 third of the music it should have been playing and the lack of an urban AC (and the fact that the Indian spent money on marketing and research). Now GRR was fixed by Jim Bryant and the CBS people not Keith and Cumulus. I'm not saying Keith deserves no credit-- he does, but he is not builder he is more like the guy that scratches off the right numbers in the Ohio Instant lottery game.
BRAVO! The accurate assessment. Now the problem is in a market with only 11.3% black population, you can't even try to be a "black station" and hope to make money.They invested WAY too much money in the MOJO IP not to use it given this market's composition. They thought they could follow the R1 model of cities like Cleveland, but Cincy is NOT Cleveland...which has 18-19% black population. There is only about 14 million in ad revenue directed to black folks in this market. Now split it up between an increasingly diverse black population which depending upon individual socioeconomic conditions can be as likely to listen to WARM, FOX, CIN, KSF, or GRR as to WIZF, WDBZ, and WMOJ, and you don't exactly have the potential a cash cow with a "black station" within this market.
T
tcsnrayp
Guest
Disco Jonn said:You guys are giving Cumulus too much credit by saying it was "their format". It was more Keith Mitchell's format... Cumulus Partner's bought into the cluster of stations that was successful by themselves.
Hold on a minute... Cumulus HAS a "format"?????
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