MOJO Flip Friday?

[Flavin]

The rumor mill is churning that Cumulus is going to flip MOJO soon. (Possibly this Friday) The odds on favorite right now is that they're going to go Mainstream Country and keep 965 more of a younger country station in hopes of attacking B105 from both sides. Anyone else heard anything?

 

[WyllyWylly]

If you ask me it doesn't make a whole lot of sense to have two country stations under one roof. That seems like a good way to cannabalize your own audience, and not a good way to take on a heritage station. There's not enough country in this market for three stations - and that doesn't include the Dayton stations, which are marginal to Cincy but still listenable.

 

[ncincy1]

My guess is the new "Movin'" format. If not MoJo then someone will and soon.

http://www.burnsradio.com/movin/

Similar demos and format to existing MoJo - more up-to-date & hip than rhythmic oldies and a very HOT format with lot's of initiat buzz. (Los Angeles, Seattle, St. Louis, etc.)

Would do extremely well in Cincy!

 

[microbob]

Movin will probably hurt Radio One's plans of putting Adult Urban on 100.3. Cumulus would be smart to do it. I doubt it'll be another country format when they have 96.5 doing country already.

 

[Disco Jonn]

Now why would they change MoJo??? They just jumped back to 6th in the latest 12+ numbers and have good 25-54 numbers. Keith Mitchell has been able to keep this format going and going strong long after other Jammin/Rhythmic oldies have dried up... been Jack'd, Bob'd, Tito'd, or whatever you want to call that stale format. With MoJo's numbers, they help keep WGRR's numbers down and Warm's numbers up plus they stay in the top 10 for ratings. The Sales Staff keeps the commercial log full, their making money.... why change???

Keep up the good work Keith and thanks for all your words of wisdom. I'll get that aircheck to you soon.

BII

 

[Mr. Bates]

You've got it all wrong, Flavin!

Randy Michaels is buying MOJO, he's going to sell it to Entercom, buy it back again, put it on a 7 second delay, change the call letters to WDJO, change the positioning statement to "WDJO - *BAM* - the future of Rock and Roll", make his jocks open the mic with "MOJO is a great radio station" and then hire Brian Douglas...

...did I cover everything?

 

[robmadden1]

Why the hell buy it then sell it then buy it back makes no snese. Sounds stupid too me.

 

[microbob]

Cumulus is not selling out its stations here to Entercom or Randy Michaels. Its all a big lie.

 

[Mr. Bates]

Wow.

I'll take "Posts That Were Meant Tongue-In-Cheek" for 1000, Alex.

 

[WyllyWylly]

I'll take "Posts That Were Meant Tongue-In-Cheek" for 1000, Alex.

Audio Daily Double!

 

[Toddy-0]

Departing contestants will receive a gift certificate from the World famous Speigel catalog, Speigel, Chicago, Illinois 60611 and a year's supply of Rice-A-Roni, the San Francisco treat and all contestants receive a complete edition of the Worldbook Encyclopedia, Information the World over! Back to you Art!

 

[radiogeek07]

This "Movin" format reminds me a lot of the old "Star 93.7" in Boston. Pretty much the same concept.

 

[radiorob2.0]

You've got it all wrong, Flavin!

Randy Michaels is buying MOJO, he's going to sell it to Entercom, buy it back again, put it on a 7 second delay, change the call letters to WDJO, change the positioning statement to "WDJO - *BAM* - the future of Rock and Roll", make his jocks open the mic with "MOJO is a great radio station" and then hire Brian Douglas...

...did I cover everything?

Actually, no. Is the seven second delay obtained by a modern digital unit or a tape loop?

 

[Mr. Bates]

Good question radiorob2.0!

The answer is neither. Jocks and their guests will count to "7 Mississippi" before saying anything that could be considered offensive.