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Mojo #s

A

ajhenderson

hadn't been paying attention, but just talked to someone about the Houston book and saw how KPRC got pummelled. How bad is it going to get with this new crap lineup?
 
I'm also interested. What numbers were pulled by this station? Everyone jumps into bad comments (I don't blame you all), but they may be doing better than we all expected, maybe just a little. (or not.)
 
Well, Mancow is a total disaster. I originally thought the show, when first announced, might put up a respectable showing. The High School Dropout at TRN said it would be on three times as many affils as Stern who was just leaving (that would be 120). Nowhere close to that. And the show stinks, especially when these news/talk stations (and especially on AM) put it on.

Ken Charles may have been a dope, but the new crew is really off base. Eight hours of a morning show?! Glenn Beck and Laura Ingraham, both with great audience numbers, are stewing over at the cesspool known as KSEV and could be ripe for the picking. Dave Ramsey's third hour could be played to stop the endless W&J marathons that seem even more invasive than the daily Law and Order reruns ad nauseum on cable. God forbid one of the better AM signals in the 6th largest market would have more than two idiots in AMD doing a local show.

But hey, this board said it wouldn't work and we've been vindicated. Maybe one of you could run for City Council. It seems Mr. Berry is a bit busy decimating CC Houston's talk stable.
 
KJCB said:
Glenn Beck and Laura Ingraham, both with great audience numbers, are stewing over at the cesspool known as KSEV and could be ripe for the picking.
Click to expand...

I'm curious as to why KSEV is referred to as a cesspool, when they now have Pat Gray (formerly of KPRC - before the fall) Glenn Beck (formerly on KPRC - way before the fall) Maybe you don't agree with Dan Patrick, or the station's conservative position, but I don't think of it at a cesspool. Its actually quite listenable, with few interruptions for "news and traffic and weather together" so you get more talk. In addition, Laura Ingraham has used KSEV's hosts as her fill-ins on several occasions, so it would appear that she has no problem with the station.

And no, I do not work there.
 
Nothing against KSEV, their ideology, or Dan Patrick. But when you whore out a bunch of time, you can't cry fowl when people say you're not exactly KTRH. I'm all for brokering time when you can't compete with the big boys, but you have to call a spade a spade.
 
KSEV actually has a lineup of local talk and syndicated talkers during the week. I know that there are paid programs mixed in between 11 and 3, but a guy's gotta make money. Who knows now that Glenn Beck is theirs, they may make changes in that setup once the paid contracts expire. Its a possibility.
 
Hey, I've got nothing against them. I've taken a lot of heat on the Phoenix and N/T boards for supporting brokered time. Yes, a guy does have to make money. He should just know, as I do, that he's not going to win any popularity contests.
 
Hey...It's the model. The business model for success when you own or lease a single station as an individual operator is to broker a percentage of the time as your revenue model. This revenue should supplement your ad sales. You need an amount of programming that produces revenue that goes straight to the bottom line. Depending on your stations expenses will determine how much brokered time you need to sell. Patrick is very successful with this model. By brokering time you don't have to employ too many sales and sales support people, it cuts down on the programming you have to buy or personalities you have to employ. The trick is to get brokered time buyers that actually bring some form of entertainment, useful information or infotainment to the table. In other words, programming that isn't detrimental to the ratings or audience flow. Most of the brokered time you see on the AM talkers is on the weekend and after 8PM Mon-Sun. Most of the leased AM talkers in town make good use of brokered time and like I said above, it's revenue straight to the bottom line. Most of it is unlistenable, but the buyers get their use out of it one way or another.
 
Adguy, I understand. You are explaining my business ENTIRELY. All I'm saying is that when I run a station with a bunch of brokered time, I don't pretend to be running KFI (or KTRH in Dan's case). I have nothing against brokered time for independent owners... check the other boards where people complain the I defend it.
 
KJCB said:
Adguy, I understand. You are explaining my business ENTIRELY. All I'm saying is that when I run a station with a bunch of brokered time, I don't pretend to be running KFI (or KTRH in Dan's case). I have nothing against brokered time for independent owners... check the other boards where people complain the I defend it.
Click to expand...

Well said. You sound very successful!
 
I must admit I'm new to this board, but it has been enjoyable to see all the passion. What am I missing, the KPRC numbers I reviewed look much improved, especially Walton & Johnson. I agree with all of you Mr. Berry is boring, but Walton & Johnson are putting up better #'s than Pat Gray and Berry ever dreamed of. The last I checked they broke the top 20 for a25-54. Berry was ranked 32nd and Gray doesn't even register in PPM. I'm no MOJO lover but the facts speak for themselves.
 
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