Wolf2 - Wish I was still listening to 104.5, but Brown Eyed Girl and Moondance are not draws for me. Even as far away as Anchorage 20 years ago, those songs had gotten stale and lost their hip factor. I'm sure they are for many others in Seattle whose tastes are plain and will listen to the same "tailgate party hits" from time to time. I suppose they don't care much about what they eat (Dick's drive in would be gourmet) or how their houses look (a rambler don't need no paint!) - but as someone who has eclectic tastes and enjoys music as a foreground activity at times, and at other times as an accompanyment to reading, driving, or visiting with friends, the same 600 songs over and over and over again don't work so well for me. i come to the radio to expand my world, not just echo what I already have in my own music colleciton. And my TSL can be a lot longer than ten minutes, if I use the radio at night and weekends at home instead of TV for company. But listening has to be worth the investment in time, and not just like listening to the same songs, as if they were repeats of the same old third rate sitcoms again. (Disclaimer: I do enjoy Mary Tyler Moore on RTV on KVOX-TV now! But watching MTM and Dick Van Dyke are comparable to the thousands of oldies songs you purged from KMCQ.)
And since your featuring the same 600 songs I can hear on several other stations from now to kingdom come, or a format change, there's nothing at all special or attractive anymore about KMCQ, as I hear it. Great music is limitless, but it has become extremely rare to find a broadcaster who knows the magic in mixing music, even genres, and making segues and personality work to weave it all together into something greater than the sum of its parts. Especially if they can't copy in toto what someone else on the dial is already doing. What a self-congratulatory yawn the commercial radio industry has turned into.
Adding, or switching, to a lot of what KPTK will be dropping would boost loyalty for the station quite a lot, I think. But you have to give it more than three months to catch on, and promote it in different venues. And pay attention to "tune out cues" during station breaks. That takes more work than running a computerized playlist of 600 songs forever and ever, even if you end up depending on satellite feeds for everything. But plenty of people will love you for it. They just have to know you're there.