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Money Demos Also Deserting TV

F

FredLeonard

Guest
It's not just radio. The TV audience is also getting old.

WashingtonPost.com said:
TV is increasingly for old people

TV is increasingly for the old, and the Internet is for the young, according to new research by media analyst Michael Nathanson of Moffett Nathanson Research.

The median age of a broadcast or cable television viewer during the 2013-2014 TV season was 44.4 years old, a 6 percent increase in age from four years earlier. Audiences for the major broadcast network shows are much older and aging even faster, with a median age of 53.9 years old, up 7 percent from four years ago.

These television viewers are aging faster than the U.S. population, ... READ MORE
http://www.washingtonpost.com/news/...5/tv-is-increasingly-for-old-people/?hpid=z15
Click to expand...

In television (as in radio), people familiar with and who have adopted new media are increasingly rejecting the broadcast model with gatekeepers who decide what to program and when to program it. On demand rules.
 
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