This book seems to show a downward trend for many stations in the market.
WFAN is up, helped no doubt by the big football season.
The two Breeze stations have performed deservingly well, and have likely picked up a few listeners that were unhappy with WJRZ's new direction. It's close enough to a traditional AC, but different enough to attract listeners who aren't usually fans of the format.
WOBM took a tumble, perhaps also hurt by The Breeze. Very stale sounding and sappy - in need of some changes.
G Rock is down a bit. I'm a fan of the Alternative format and this station, but I think this is a sign that the listener doesn't want to hear the same old Green Day, Pearl Jam, Nirvana etc. tracks played to death.
WRAT drops a bit. This station has to be affected by an obscene amount of repetition and an overall sound that's too soft. Time for some musical tinkering.
Decent showing for CD 101.9. Smooth Jazz would be a good format choice for any struggling station in the market. WQCD's ratings in the next book will likely be affected by the Smooth Jazz format that launched on 97.5.
WJRZ, as mentioned before, down to their lowest ratings in recent history. Greater Media applied the "Oldies evolving to Classic Hits" formula that thay have used elsewhere, but in a market with many residents who remember the '50s and '60s fondly - not a smart move.
WAXQ (Q 104) doing surprisingly well. Either a sign of a quality format, or more likely...
...that listeners are growing tired of 105.7 The Hawk. There is no justifiably excuse for a signal of this magnitude to be garnering such anemic ratings. Time for a format change - I suggest either Active Rock (featuring acts not heard elsewhere, like Korn, System Of A Down and Slipknot) or Smooth Jazz.
WABC and NJ 101.5 continue to perform strong, and it's not hard to see why - they're in touch with their listeners, providing the news and entertainment that they are seeking.
On the other side of the coin, we have the botched Free-FM experiment represented on the lower end by two stations. We all know that there are some persistent, patient folks calling the shots at CBS, but sooner or later they have to realize that this has been a failure of unprecedented proportions. Both WFNY (NYC) and WYSP (Philly) have lost 50% or more of their audience from before the switch. Since no one is serving the audience they abandoned in either market, the time is right to pull the plug on Free and return to the old, moderately successful formats.
WFAN is up, helped no doubt by the big football season.
The two Breeze stations have performed deservingly well, and have likely picked up a few listeners that were unhappy with WJRZ's new direction. It's close enough to a traditional AC, but different enough to attract listeners who aren't usually fans of the format.
WOBM took a tumble, perhaps also hurt by The Breeze. Very stale sounding and sappy - in need of some changes.
G Rock is down a bit. I'm a fan of the Alternative format and this station, but I think this is a sign that the listener doesn't want to hear the same old Green Day, Pearl Jam, Nirvana etc. tracks played to death.
WRAT drops a bit. This station has to be affected by an obscene amount of repetition and an overall sound that's too soft. Time for some musical tinkering.
Decent showing for CD 101.9. Smooth Jazz would be a good format choice for any struggling station in the market. WQCD's ratings in the next book will likely be affected by the Smooth Jazz format that launched on 97.5.
WJRZ, as mentioned before, down to their lowest ratings in recent history. Greater Media applied the "Oldies evolving to Classic Hits" formula that thay have used elsewhere, but in a market with many residents who remember the '50s and '60s fondly - not a smart move.
WAXQ (Q 104) doing surprisingly well. Either a sign of a quality format, or more likely...
...that listeners are growing tired of 105.7 The Hawk. There is no justifiably excuse for a signal of this magnitude to be garnering such anemic ratings. Time for a format change - I suggest either Active Rock (featuring acts not heard elsewhere, like Korn, System Of A Down and Slipknot) or Smooth Jazz.
WABC and NJ 101.5 continue to perform strong, and it's not hard to see why - they're in touch with their listeners, providing the news and entertainment that they are seeking.
On the other side of the coin, we have the botched Free-FM experiment represented on the lower end by two stations. We all know that there are some persistent, patient folks calling the shots at CBS, but sooner or later they have to realize that this has been a failure of unprecedented proportions. Both WFNY (NYC) and WYSP (Philly) have lost 50% or more of their audience from before the switch. Since no one is serving the audience they abandoned in either market, the time is right to pull the plug on Free and return to the old, moderately successful formats.
