The Fall 05 ratings came out yesterday...more of the same it looks like. Radio People had a mixed bag of increases and decreases but had a good book overall and remain the dominant cluster. Opus made gains on all 4 of their stations with KZRZ and KXRR making strong gains. The new "third" cluster of the Ruston stations (who added local ratings dog K-Hill via LMA to their group) and they did not fare well except for flagship KXKZ remaining steady--quite an achievement for a Fall book. K-Hill dropped yet again. And also dropping, you got it, FM102.
What are your observations?
What are your observations?