I remember a long time ago, probably some 20 or so years ago, 93.3 in Huntsville was country as "The Possum." The imaging then was very catchy as well with stuff like, "the only radio station in Huntsville that can hang upside down from a tree by it's tail, 93.3 The Possum." LOL! Although it never beat WDRM, it was a good country station. It was more edgy and fun than WDRM was. I hate it didn't last, although I'm not much of a country fan. I think classic country will do pretty well in Montgomery. I know its a big urban market, but I know there is a market for this too. By the looks of the maps, its the best translator in Montgomery! I wish them luck with it.