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MONTGOMERY RATINGS 12+

P

PHRaCaS

Guest
WHLW UP big time
WLWI UP
WZHT DOWN
WJWZ DOWN
WWMG DOWN
WMXS DOWN
WBAM UP
WXFX UP
WHHY DOWN
WLWI-A UP
WMSP-A UP
WAPZ-A UP
WKXN/WKXK DOWN
WQKS DOWN
WNZZ-A UP
WMGY-A UP
WTGZ DOWN
 
> WHLW UP big time
> WLWI UP
> WZHT DOWN
> WJWZ DOWN
> WWMG DOWN
> WMXS DOWN
> WBAM UP
> WXFX UP
> WHHY DOWN
> WLWI-A UP
> WMSP-A UP
> WAPZ-A UP
> WKXN/WKXK DOWN
> WQKS DOWN
> WNZZ-A UP
> WMGY-A UP
> WTGZ DOWN
>

Where is WACV-A?
 
> WHLW UP big time
> WLWI UP
> WZHT DOWN
> WJWZ DOWN
> WWMG DOWN
> WMXS DOWN
> WBAM UP
> WXFX UP
> WHHY DOWN
> WLWI-A UP
> WMSP-A UP
> WAPZ-A UP
> WKXN/WKXK DOWN
> WQKS DOWN
> WNZZ-A UP
> WMGY-A UP
> WTGZ DOWN
>


so i guess we'll soon see some format tweaking come sept 1st or sooner on the stations that are down?<P ID="signature">______________
<a target="_blank" href=http://www.jaydavenport.net>Jay Davenport</a>


</P>
 
Where is WACV-A?
Arbitron asked the same question and i don't think anyone had an answer for that....ouch
 
> > WHLW UP big time
> > WLWI UP
> > WZHT DOWN
> > WJWZ DOWN
> > WWMG DOWN
> > WMXS DOWN
> > WBAM UP
> > WXFX UP
> > WHHY DOWN
> > WLWI-A UP
> > WMSP-A UP
> > WAPZ-A UP
> > WKXN/WKXK DOWN
> > WQKS DOWN
> > WNZZ-A UP
> > WMGY-A UP
> > WTGZ DOWN
> >
>
> Where is WACV-A?
>

Add these three to the bottom of the list:

WACV-AM Down
WXVI-AM Down
WSTH-FM
 
I think WACV's ratings proved that splitting oldies and talk does not work. WACV has such potential as a news/talk...maybe they will refocus their efforts and leave the oldies to somewhat else. This could be a good time to wipe the station clean and start with everything new.

> Where is WACV-A?
> Arbitron asked the same question and i don't think anyone
> had an answer for that....ouch
>
<P ID="signature">______________
Brian</P>
 
> WHLW UP big time
> WLWI UP
> WZHT DOWN
> WJWZ DOWN
> WWMG DOWN
> WMXS DOWN
> WBAM UP
> WXFX UP
> WHHY DOWN
> WLWI-A UP
> WMSP-A UP
> WAPZ-A UP
> WKXN/WKXK DOWN
> WQKS DOWN
> WNZZ-A UP
> WMGY-A UP
> WTGZ DOWN
>

Where's WALX?
 
> WHLW UP big time

In a way, this doesn't surprise me that much, given the spectacular debuts Hallelujah has had in Memphis and Jackson. But to debut at #1 in your first book, however, is nothing short of amazing.
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
> > WHLW UP big time
>
> In a way, this doesn't surprise me that much, given the
> spectacular debuts Hallelujah has had in Memphis and
> Jackson. But to debut at #1 in your first book, however, is
> nothing short of amazing.
>

Now, if only they'll have the advertising dollar success in Montgomery that has eluded the CC people in Jackson. It's sad that having a station with great ratings doesn't necessarily equate with great revenue.
<P ID="signature">______________
"ain't gonna let 'em catch the Midnight Rider..."</P>
 
> > > WHLW UP big time
> >
> > In a way, this doesn't surprise me that much, given the
> > spectacular debuts Hallelujah has had in Memphis and
> > Jackson. But to debut at #1 in your first book, however,
> is
> > nothing short of amazing.
> >
>
> Now, if only they'll have the advertising dollar success in
> Montgomery that has eluded the CC people in Jackson. It's
> sad that having a station with great ratings doesn't
> necessarily equate with great revenue.
>

i was thinking the same thing, i would love to see how well or how poor their revenue is, they can gloat on air about being number 1 but without the advertising money they won't last.

cool 104.3 was the exact opposite, they were making great revenue but the numbers were sub-par.<P ID="signature">______________
<a target="_blank" href=http://www.jaydavenport.net>Jay Davenport</a>


</P>
 
> I think WACV's ratings proved that splitting oldies and talk
> does not work. WACV has such potential as a
> news/talk...maybe they will refocus their efforts and leave
> the oldies to somewhat else. This could be a good time to
> wipe the station clean and start with everything new.
>
> > Where is WACV-A?
> > Arbitron asked the same question and i don't think anyone
>
> > had an answer for that....ouch
> >
>


well being that they are 50/50 on programming if they wipe clean they could go either way, either back to full time news/talk or go full time oldies.<P ID="signature">______________
<a target="_blank" href=http://www.jaydavenport.net>Jay Davenport</a>


</P>
 
I would pick news/talk...they have Markwell...like him or not he does draw an audience...they just need to get a good mix of programs to surround him and reemphasize news/traffic. I would go as far as to do traffic every 6 minutes during rush hours...7 to 9 and 4 to 6. Live and local news at the top of the hour and bottom of the hour from 6a to 6p. Weather from a local station, or a really good weather service. They have to make WACV relevant and needed once again.

> > I think WACV's ratings proved that splitting oldies and
> talk
> > does not work. WACV has such potential as a
> > news/talk...maybe they will refocus their efforts and
> leave
> > the oldies to somewhat else. This could be a good time to
>
> > wipe the station clean and start with everything new.
> >
> > > Where is WACV-A?
> > > Arbitron asked the same question and i don't think
> anyone
> >
> > > had an answer for that....ouch
> > >
> >
>
>
> well being that they are 50/50 on programming if they wipe
> clean they could go either way, either back to full time
> news/talk or go full time oldies.
>
<P ID="signature">______________
Brian</P>
 
I think the gospel format is suffering from the perception as being an "old people" format. We've seen this with the adult standards format. Advertisers do not want to advertise on older-demo stations. While gospel music of today does lean to a more slightly younger demo, including the ones who listen to hip-hop, a significant amount of older people listen to it, too. Plus, I'm not sure if the sales people in Jackson or any of the other Hallelujah cities know how to sell the format. In that case, that's on the sales management in those clusters.

> > > > WHLW UP big time
> > >
> > > In a way, this doesn't surprise me that much, given the
> > > spectacular debuts Hallelujah has had in Memphis and
> > > Jackson. But to debut at #1 in your first book, however,
>
> > is
> > > nothing short of amazing.
> > >
> >
> > Now, if only they'll have the advertising dollar success
> in
> > Montgomery that has eluded the CC people in Jackson. It's
> > sad that having a station with great ratings doesn't
> > necessarily equate with great revenue.
> >
>
> i was thinking the same thing, i would love to see how well
> or how poor their revenue is, they can gloat on air about
> being number 1 but without the advertising money they won't
> last.
>
> cool 104.3 was the exact opposite, they were making great
> revenue but the numbers were sub-par.
>
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
in my theory, CC Montgomery has probably the same sales team for 104.3 and they do for hot 105

> I think the gospel format is suffering from the perception
> as being an "old people" format. We've seen this with the
> adult standards format. Advertisers do not want to advertise
> on older-demo stations. While gospel music of today does
> lean to a more slightly younger demo, including the ones who
> listen to hip-hop, a significant amount of older people
> listen to it, too. Plus, I'm not sure if the sales people in
> Jackson or any of the other Hallelujah cities know how to
> sell the format. In that case, that's on the sales
> management in those clusters.
>
> > > > > WHLW UP big time
> > > >
> > > > In a way, this doesn't surprise me that much, given
> the
> > > > spectacular debuts Hallelujah has had in Memphis and
> > > > Jackson. But to debut at #1 in your first book,
> however,
> >
> > > is
> > > > nothing short of amazing.
> > > >
> > >
> > > Now, if only they'll have the advertising dollar success
>
> > in
> > > Montgomery that has eluded the CC people in Jackson.
> It's
> > > sad that having a station with great ratings doesn't
> > > necessarily equate with great revenue.
> > >
> >
> > i was thinking the same thing, i would love to see how
> well
> > or how poor their revenue is, they can gloat on air about
> > being number 1 but without the advertising money they
> won't
> > last.
> >
> > cool 104.3 was the exact opposite, they were making great
> > revenue but the numbers were sub-par.
> >
> <P ID="signature">______________
<a target="_blank" href=http://www.jaydavenport.net>Jay Davenport</a>
"http://www.radiodaddy.com"><img

</P><P ID="edit"><FONT class="small">Edited by jaydavenport on 08/09/05 08:43 PM.</FONT></P>
 
> I would pick news/talk...they have Markwell...like him or
> not he does draw an audience...they just need to get a good
> mix of programs to surround him and reemphasize
> news/traffic. I would go as far as to do traffic every 6
> minutes during rush hours...7 to 9 and 4 to 6. Live and
> local news at the top of the hour and bottom of the hour
> from 6a to 6p. Weather from a local station, or a really
> good weather service. They have to make WACV relevant and
> needed once again.


well since 1440 has rush/hannity/o'reilly could/should wacv go air america?<P ID="signature">______________
<a target="_blank" href=http://www.jaydavenport.net>Jay Davenport</a>


</P>
 
> well since 1440 has rush/hannity/o'reilly could/should wacv
> go air america?
>
Call me crazy, I think it'd work in Montgomery. But I doubt Bluewater would try it. <P ID="signature">______________
There's nothing to see here.</P>
 
I dont think ACV would be a place for Air America. Maybe 1410.

There are plenty of quality programs besides the ones that are on WLWI 1440. I dont see any reason why the station couldn't be live for at least 2 out of its 4 dayparts.

6 to 9am - Live (well known name in community, maybe a former local morning show host)
9am to Noon - Markwell
Noon to 3pm - Syndication (Ron Insana Show?, G. Gordon Liddy?)
3pm to 6pm - Live or Syndication (Don & Mike Show?, Dr.Laura?)
6pm to 6am - Syndicated...due to the low power

If its ran right, long term contracts sold for advertising, it can make some money and pull in better ratings than the current situation.

Brian Harris
[email protected]

> > well since 1440 has rush/hannity/o'reilly could/should
> wacv
> > go air america?
> >
> Call me crazy, I think it'd work in Montgomery. But I doubt
> Bluewater would try it.
>
<P ID="signature">______________
Brian</P>
 
> I have said this for a long time now....Someone needs to be
> the first in Montgomery to take talk radio to FM!
>


i would love to see it happen bill,


but like having a full fledged Modern Rock station in montgomery, neither one will ever happen.<P ID="signature">______________
<a target="_blank" href=http://www.jaydavenport.net>Jay Davenport</a>


</P>
 
Lets see who will step up to the plate and take talk radio to FM In Montgomery,Alabama.....who wants to be FIRST?????? ...The First FM talk radio station in town.....Just think of all the promotion!!! I'm not sure if there are any takers in Montgomery now....ARE THERE?
 
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