in my theory, CC Montgomery has probably the same sales team for 104.3 and they do for hot 105
> I think the gospel format is suffering from the perception
> as being an "old people" format. We've seen this with the
> adult standards format. Advertisers do not want to advertise
> on older-demo stations. While gospel music of today does
> lean to a more slightly younger demo, including the ones who
> listen to hip-hop, a significant amount of older people
> listen to it, too. Plus, I'm not sure if the sales people in
> Jackson or any of the other Hallelujah cities know how to
> sell the format. In that case, that's on the sales
> management in those clusters.
>
> > > > > WHLW UP big time
> > > >
> > > > In a way, this doesn't surprise me that much, given
> the
> > > > spectacular debuts Hallelujah has had in Memphis and
> > > > Jackson. But to debut at #1 in your first book,
> however,
> >
> > > is
> > > > nothing short of amazing.
> > > >
> > >
> > > Now, if only they'll have the advertising dollar success
>
> > in
> > > Montgomery that has eluded the CC people in Jackson.
> It's
> > > sad that having a station with great ratings doesn't
> > > necessarily equate with great revenue.
> > >
> >
> > i was thinking the same thing, i would love to see how
> well
> > or how poor their revenue is, they can gloat on air about
> > being number 1 but without the advertising money they
> won't
> > last.
> >
> > cool 104.3 was the exact opposite, they were making great
> > revenue but the numbers were sub-par.
> >
> <P ID="signature">______________
<a target="_blank" href=http://www.jaydavenport.net>Jay Davenport</a>
"http://www.radiodaddy.com"><img
</P><P ID="edit"><FONT class="small">
Edited by jaydavenport on 08/09/05 08:43 PM.</FONT></P>