I visit the usual big box stores monthly to check if I’m able to hear HD programming from any radio on display. And as usual I heard nothing! HD requires a good external antenna and with the lack of interest from customers I guess the store managers don’t care.
HD Radio is dead. A few radio geeks have invested in the experimental technology but the general public has not.
Adults 35-54 grew up with analog radio and like the technology as is. For adults 12-34 radio is irrelevant. They don’t listen and don’t care about radio! They download music either paid or free from the internet to their ipod or other device. When I was kid radio was like the internet for new music.. It’s all we had! Then came MTV.. Today kids are typing on a keyboard by the ages of five and because of the internet their choices for new music are unlimited! The time for HD was 10 years ago!
Radio as we know is slowly dying.. The railroads thought they were in the train business..
And this is why everything is shipped by trucks and not rails. They missed the boat..
Radio thinks it’s in the radio business.. and not the entertainment business.. I’m afraid the world is moving forward without radio.. Radio is stuck in the past.. Prepare, changes are coming to radio. Expect more jobs to be lost.
HD Radio is dead. A few radio geeks have invested in the experimental technology but the general public has not.
Adults 35-54 grew up with analog radio and like the technology as is. For adults 12-34 radio is irrelevant. They don’t listen and don’t care about radio! They download music either paid or free from the internet to their ipod or other device. When I was kid radio was like the internet for new music.. It’s all we had! Then came MTV.. Today kids are typing on a keyboard by the ages of five and because of the internet their choices for new music are unlimited! The time for HD was 10 years ago!
Radio as we know is slowly dying.. The railroads thought they were in the train business..
And this is why everything is shipped by trucks and not rails. They missed the boat..
Radio thinks it’s in the radio business.. and not the entertainment business.. I’m afraid the world is moving forward without radio.. Radio is stuck in the past.. Prepare, changes are coming to radio. Expect more jobs to be lost.