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greatscott1960
Guest
If commercial FM radio really wants to become relevant again, maybe it needs to take a page out of its past as well as a page from what AM did 20 years ago when it faced extinction because of FM. Personality. Rush Limbaugh and all the other talkers out there revived AM radio. Finding and cultivating a new generation of personality jocks, the next Cousin Brucie (and Don Imus, Wolfman Jack, Frankie Crocker, etc), and firing the program directors with their rigid playlists and letting the DJs play what they want, when they want, may be the only way to create a market that doesn't suffer when compared to listening just to what you like or that's rigidly formatted by genre.
Follow link to fast company to read more.
http://blog.fastcompany.com/archives/2005/06/06/you_dont_know_jack.htm
Follow link to fast company to read more.
http://blog.fastcompany.com/archives/2005/06/06/you_dont_know_jack.htm