Following in the shoes of Glenn Beck, Dr. Laura's show will also have less program time come September. Currently all three hours of Dr. Laura have 21 minutes and 10 seconds of commercial availability. Hours 1 and 2 contain 5 minutes of network inventory, while hour 3 only contains 4 minutes. That will soon change to 23 minutes and 10 seconds of commercials, with 6 minutes of network inventory in all three hours. It looks like Premiere is trying to make up for the increased inventory by giving the additional minutes to the locals in hours 1 and 2 so they actually gain more ad time, even though they're still technically giving up more potential inventory. Plus one of those net minutes is a live read, so even the stations that pay a fee to regain the net slots can't buy that minute back. It seems to be a big move to make. Maybe Talk Radio Network really has been getting more affiliates on board and they have more advertisers who want in.
The other move being made is the segments are decreasing by one, down to four per hour. I've never liked the shows broken into 5 segments per hour myself. A lot of networks do that on weekends. Talk Radio Network is the worst of them all at it.
The other move being made is the segments are decreasing by one, down to four per hour. I've never liked the shows broken into 5 segments per hour myself. A lot of networks do that on weekends. Talk Radio Network is the worst of them all at it.