At least they're not as puerile or downright stupid as "radio with a boob job:"
http://www.rbr.com/media-news/advertising/13601.html
http://www.rbr.com/media-news/advertising/13601.html
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
More Ads from the Alliance
- Thread starter dumber than a box of hair
- Start date
More on the campaign:
http://www.twice.com/article/CA6646390.html
According to the article, they're trying to "combat the mistaken perception by many consumers they already own an HD Radio." Stations say they're "broadcasting in HD Radio," so it seems some consumers think they're getting the station in HD without an HD receiver.
http://www.twice.com/article/CA6646390.html
According to the article, they're trying to "combat the mistaken perception by many consumers they already own an HD Radio." Stations say they're "broadcasting in HD Radio," so it seems some consumers think they're getting the station in HD without an HD receiver.
MHB said:More on the campaign:
http://www.twice.com/article/CA6646390.html
According to the article, they're trying to "combat the mistaken perception by many consumers they already own an HD Radio." Stations say they're "broadcasting in HD Radio," so it seems some consumers think they're getting the station in HD without an HD receiver.
I have thought that for a long time, even most stations don't seem to care as long as they get to use the buzzword: "digital!!!". Consumers are now happy. All they have to do now is junk the power hungry HD buzzmakers and and call their new transmission mode GD, the G meaning great, then most listeners will think reception is even better.
What is most amazing is the amount of time and energy spent on this useless lead balloon technology which obviously is and has been dead in the water for some time now. What's that definition of insanity now... Doing the same thing expecting different results?
Judging from the two linked articles and a statement at www.HDRadio.com, apparently the Alliance and ibiquity think the new lowball "price point" to spur consumers to "upgrade" to HD is...$79.
I've got news for them.....
Hello? HELLO??? Testing, 1, 2, 3.......
The....freakin.....thing.....DOESN'T WORK WELL ENOUGH.
Even HD's most stubbornly myopic promoters including Radio World and its perpetual contributors, the Alexander family of "engineers" at Crawford's Denver stations, can't get the digital signals reliably nor can they get dependable lock on desirable stations. Check the account in the most recent RW. If THAT isn't "guarded" endorsement, I don't know what is.
Know what happens when the consumer tries to drive around and is confronted with mode-hopping and dropouts? Right. THE RADIO GOES BACK TO THE RETAILER. And even in the unlikely event that reception proves reliable to their favorite stations, the audio improvement is lost on the average consumer.
6dB more digital....10dB more digitial....10 unique SKUs and 1000 multicast stations.
BFD! It's OVER. Nobody who isn't a radio industry blogger, employee, consultant or publication gives a rip.
Next!
I've got news for them.....
Hello? HELLO??? Testing, 1, 2, 3.......
The....freakin.....thing.....DOESN'T WORK WELL ENOUGH.
Even HD's most stubbornly myopic promoters including Radio World and its perpetual contributors, the Alexander family of "engineers" at Crawford's Denver stations, can't get the digital signals reliably nor can they get dependable lock on desirable stations. Check the account in the most recent RW. If THAT isn't "guarded" endorsement, I don't know what is.
Know what happens when the consumer tries to drive around and is confronted with mode-hopping and dropouts? Right. THE RADIO GOES BACK TO THE RETAILER. And even in the unlikely event that reception proves reliable to their favorite stations, the audio improvement is lost on the average consumer.
6dB more digital....10dB more digitial....10 unique SKUs and 1000 multicast stations.
BFD! It's OVER. Nobody who isn't a radio industry blogger, employee, consultant or publication gives a rip.
Next!
MHB said:According to the article, they're trying to "combat the mistaken perception by many consumers they already own an HD Radio." Stations say they're "broadcasting in HD Radio," so it seems some consumers think they're getting the station in HD without an HD receiver.
This explains why the number of car buyers with "HD Radio" has been overstated in recent puff pieces. But it also indicates that most consumers are apparently satisfied with the quality of analog.
Here's an idea some of you might want to borrow: One of the AM station owners I work with has begun airing promos for his High Definition webstream. The music bed he used is the intro to Steely Dan's hit "FM" (no static at all). The promos mention that High Definition is now available on line at the W--- website, and to hear it, there's NO need to spend money on a new radio.
Since iBiquity has made it known that the "HD" in HD Radio does not stand for High Definition (or anything else) I would expect this is a perfectly legal claim. Just make sure you always use the term High Definition and NOT the registered trademark HD Radio.
The same kind of promotional campaign could also be used for an FM that keeps its audio fairly clean (i.e. less than 3 dB of clipping), at an AM station with FM translator, or simply an AM with full NRSC frequency response.
So HD Radio has passed, not one, but two milestones? Sounds painful.
I'm sorry but I can't imagine anyone (beyond those who have a vested interest in HD Radio or new gadget freaks) caring that the radio they now listen to isn't HD.
"Beginning this week, the Alliance will launch their new on-air ad campaign, which will continue educating consumers about HD Radio. All of the ads will incorporate the tag, "If you don’t have an HD, you’re not hearing HD. It’s time to upgrade."
http://www.fmqb.com/article.asp?id=1236727
The HD Alliance still hasn't bothered to cash their reality check. (Hands cupped over my mouth and shouting) "The general public isn't interested."
As for those who have HD Radio in their car, as Mr. Savage points out, the spotty HD signal could cause them to return their car's radio for repair or replacement.
At the very least, they would just as likely switch over to their iPod rather than endure the painful experience of a digital signal blending back to analog with possible program misalignment or, in the case of side channels, simply dropping out.
C5
I'm sorry but I can't imagine anyone (beyond those who have a vested interest in HD Radio or new gadget freaks) caring that the radio they now listen to isn't HD.
"Beginning this week, the Alliance will launch their new on-air ad campaign, which will continue educating consumers about HD Radio. All of the ads will incorporate the tag, "If you don’t have an HD, you’re not hearing HD. It’s time to upgrade."
http://www.fmqb.com/article.asp?id=1236727
The HD Alliance still hasn't bothered to cash their reality check. (Hands cupped over my mouth and shouting) "The general public isn't interested."
As for those who have HD Radio in their car, as Mr. Savage points out, the spotty HD signal could cause them to return their car's radio for repair or replacement.
At the very least, they would just as likely switch over to their iPod rather than endure the painful experience of a digital signal blending back to analog with possible program misalignment or, in the case of side channels, simply dropping out.
C5
KB1OKL said:Where do these mythical figures that actually have HD radios in their cars live anyway? I bet they're far and few between.
They're very elusive creatures. Although ibiquity won't admit it, they've been on the endangered species list for the past four years and are in immediate danger of extinction.
Having a brand anchor like Howard Stern might help sell a few radios.
You see that's what's missing... The Alliance made an assumption people wanted radios that sound marginally better. Is that what listeners want??? When in reality radio sounds good enough, but what they want is something worth listening too. Free music is everyplace today, playing more, free music isn't a rare commodity anymore, and more free music has lost value. Besides the reason gadget guru’s love their Ipods is because virtually every song known to man can be played on a device no bigger than a deck of cards.
You see that's what's missing... The Alliance made an assumption people wanted radios that sound marginally better. Is that what listeners want??? When in reality radio sounds good enough, but what they want is something worth listening too. Free music is everyplace today, playing more, free music isn't a rare commodity anymore, and more free music has lost value. Besides the reason gadget guru’s love their Ipods is because virtually every song known to man can be played on a device no bigger than a deck of cards.
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.