Check out the http://www.bigoldies.net/ website, about 3/4 of the the way down you will see "This Week Is..." with text directed to stations that need help coming up with promotions.
Goes like this: "National Cleaning Week -- the fourth week in March. What's the dirtiest street in town? Take a vote and then put together a cleaning campaign. Do this once a month and try to do at least 10 streets a year. It will keep your show local, give the community a chance to come together, it doesn't cost a thing, the city will probably want to get involved, the mayor won't miss the chance to be on the radio and the TV stations wont miss the opportunity to cover a great story and maybe get involved.
Some kind of promotion idea subscription service?
Goes like this: "National Cleaning Week -- the fourth week in March. What's the dirtiest street in town? Take a vote and then put together a cleaning campaign. Do this once a month and try to do at least 10 streets a year. It will keep your show local, give the community a chance to come together, it doesn't cost a thing, the city will probably want to get involved, the mayor won't miss the chance to be on the radio and the TV stations wont miss the opportunity to cover a great story and maybe get involved.
Some kind of promotion idea subscription service?