The US Labor Department has a gloomy forecast for the industry.
http://www.insideradio.com/pdheadlines.asp?phid=520496&PT=Today%27s+Top+Stories
http://www.insideradio.com/pdheadlines.asp?phid=520496&PT=Today%27s+Top+Stories
Jeff Laurence said:One has to wonder if this is becoming a "non industry" like blacksmithing and typesetters. The technology has become the entertainment. With rare exceptions we have gone backwards to the point that we started with the same show on hundreds of stations coast to coast and worldwide..and with mini-networks, and voicetracking (itself a mini network) the industry has eroded itself to a non-profession.
A successful pizzeria makes a GREAT pizza with GREAT HOME MADE CRUST. It is known as the BEST IN THAT TOWN..a nother cook comes in and uses a little less pepperoni and nobody notices. Soon a new manager comes in and says that the same number of people will buy the pizza if they take off a few more ingediants..and they do. it works for awhile but..another owner comes in and uses the same premade crust that he uses in another town where he owns a pizza shop, and a new cook comes in and decides that they don't need cheese on it and cuts back the sauce..fewer people buy the pizza but that's okay because it costs SO much less to make, and the pizzeria can make more money. After awhile there are no more people coming in to buy the pizza because they found other things they like to eat. The pizza place sees thier errors, and returns to the original recipe. But nobody cares anymore. They found other things they like better. Today the pizza place is a parking lot.
FiveStar said:Clear Channel argues that they are cutting news in response to research that shows listeners no longer think of radio first when it comes to news. Of course, given the way, local news is evaporating on the radio, why should anyone look to radio for news? It ain't there anymore. Sounds like a self-fulfilling prophecy to me.
By the way, it is unfortunate that 970 gassed Eben Brown. He's a capable reporter and a nice young man. Hate to say it, but a bright young fellow with so much on the ball may be better off doing something else. I'd love to be wrong, since Eben's the kind of person the industry can't afford to lose, but seems hell bent to drive away.
Bad time for corporate real-estate-radio... But anyone willing to get dirty and grease on their sleaves, can make small town 'mom & pop' work... It's called entertaining, local radio, broadcasting in the public interest... Wow? What a concept?
CTyner said:FiveStar said:Clear Channel argues that they are cutting news in response to research that shows listeners no longer think of radio first when it comes to news. Of course, given the way, local news is evaporating on the radio, why should anyone look to radio for news? It ain't there anymore. Sounds like a self-fulfilling prophecy to me.
By the way, it is unfortunate that 970 gassed Eben Brown. He's a capable reporter and a nice young man. Hate to say it, but a bright young fellow with so much on the ball may be better off doing something else. I'd love to be wrong, since Eben's the kind of person the industry can't afford to lose, but seems hell bent to drive away.
Concur. No wonder that anytime I hear a story on FLA anymore, they always direct their listeners to the station's website for more info. Here's where I might have some issue with this practice--let's say that a story breaks overnight, and while I'm listening to the report I hear, "for more, go to 970wfla.com and click on local news". Well, more often than not, I'm not going to be at home in front of my computer listening to George Norry discuss the hollow earth theory with his guest on "Coast to Coast AM". I'm going to be at work listening to it, which means I won't have access to the internet, so what good would it do me? Now that said, honestly, who listens to local radio at all (let alone radio news) while they're at home in front of a computer? With all the options available out there from not just the web, but digital cable and satellite, I'm guessing not very many.
I kinda have an idea what CC is trying to accomplish here--not only do most people get their news (in general) from the web nowadays, but what else do you see on websites? Of course! Advertisements! Cha-Ching!!! You could say that it's one way to try to boost sales by directing listeners to the website, and maybe, just maybe, the listener will click on one of the many offers that are available on said site. And if there's one thing that I've learned by listening to radio over the past several years, it isn't program quality that necessarily drives a radio station anymore (although it doesn't hurt), it's sales and advertising revenue.
As for Eben, he is going to be certainly missed, and I'm beginning to wonder who FLA now has left in their news dept...Byrd, Lamb, Roeper and Pavluk are all I can think of off hand.
Jeff Laurence said:A successful pizzeria makes a GREAT pizza with GREAT HOME MADE CRUST. It is known as the BEST IN THAT TOWN..a nother cook comes in and uses a little less pepperoni and nobody notices. Soon a new manager comes in and says that the same number of people will buy the pizza if they take off a few more ingediants..and they do. it works for awhile but..another owner comes in and uses the same premade crust that he uses in another town where he owns a pizza shop, and a new cook comes in and decides that they don't need cheese on it and cuts back the sauce..fewer people buy the pizza but that's okay because it costs SO much less to make, and the pizzeria can make more money.