Noticed this. It seems like ballads seem to thrive in years called doldrums in music industry. For example, in the mid to late 2000s, there were a lot of bands like Daughtry and The Fray which occupied the charts, but around 2009, the electropop boom began and they became pushed out by the likes of Flo Rida and Ke$ha. I notice there are a lot of ballads on the charts now like Die with a Smile and Ordinary. Are ballads good for when there isn't a particular boom, or do people particularly flock to them at certain periods of time?