radiomic812 said:
Good stuff here. For WBOW, in my opinion, Soft A/C is the way for Crossroads to go. They gave the Hot AC thing a try the last 2 or 3 years, and it hasn't worked. They went directly after Mix, and they are stuck fighting in the cellar with The Party. While Soft A/C may not get them # 1 or # 2 in the market, it can return them to at least a respectable #3 or #4. It is the safest bet right now, and will get their station turned back on in offices across the Wabash Valley.
While this has been mainly a WBOW thread, I would like to touch on what Midwest Communications has done to WMGI (Mix-FM). They have a new afternoon guy, who is by far one of the worst jocks I ever remember hearing on a drive time in this market. Did they pull this guy off the street?? He may be a nice guy, but they can't be serious having this guy anchor a drive time. I don't think he even sells the music or the station at all, he just kind of talks. However, I like the morning show they brought in, they are a nice change of pace for the market, but I am not a big fan of what they have done to their mid-days and afternoons. One would think after all the turnover on that station the last 3 or 4 years, they would do what a lot of stations do and bump their night guy that has a lot of market experience to PM Drive. I think he has been there thru a good 3 or 4 complete airstaff overhauls.
On the plus for Midwest, I am looking forward to see how a FM News Talk rates in the market. I think they need to add some more local elements and it would be even better, but I think it may surprise some people!
I was told a few years ago by a PD in Seattle to not pay attention to these boards -- they're mostly filled with board operators and bitter employees (I mean, those that actually work in radio wouldn’t have the time to play on these things)...
Anyways, I appreciate radiomic812's constructive criticism This was a shift that had been voicetracked for several weeks, and to just throw a full afternoon show on at once would be too much, it's not like replacing a active morning show with another. Do I just "talk"... sure, the job is to talk to the listener, not at the listener, right? Am I a liner reader who will just back and pre sell songs and read liner cards, no.. but, I will talk to the women listening, about entertainment and what's happening in their lives, I'm not a "jock" and I'm not going to sound like a used car salesman either, I'll talk to the listener, other voices in town can talk at them.
Did I come off the streets? Nope, actually I came here via I-65 to I-70 from Louisville where I worked for Metro Networks handling traffic and news for several Louisville stations and a television affiliate, I also did weekends for WIKY in Evansville. I've also worked on air at a CHR in Paducah and at a HOT A/C and Rhythmic A/C in Seattle.
I'm sure if the night guy, who is great at what he does, wanted afternoons he could've had it.
Like I said, I normally don't pay attention to these boards, but, a friend told me about this posting and I figured I should introduce myself if nothing else! ;D
So, radiomic812, I hope you check in again soon and listen during the afternoons, and I hope I can win your approval... HA! Ohh, and only people who actually work in the building with me would say I'm a nice guy, or would they?