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More Christmas music - 89.7 and 91.9

101tm

101tm

Since sometime over the weekend? WHRT 91.9 licensed to Cokesbury SC, as well as W209CM 89.7 licensed to Simpsonville (although on Paris Mtn.) have been carrying Christmas music full time. Both of these stations were previously “His Radio Talk” which seems to be gone now? The website for His Radio Talk is weird too, the logo says “Classic His Radio” but it says Merry Christmas and Christmas music on 89.7/91.9. The Christian talk format is still online for streaming.

Anyone know what’s going on with these two stations? WLFJ-HD4 which also carried the talk format has switched to Christmas music.
 
91.9 is a weird signal. I guess it’s supposed to be a Greenwood station? It rimshots in to almost all of the upstate cities but there’s really nothing inside their 60dbu. The “Christian Talk” format was previously on 92.9 (now a translator for 1260 AM) and originally daytime only on 660 AM (now WESC-FM simulcast).

Poorly executed April fools?
 
101tm said:
Since sometime over the weekend? WHRT 91.9 licensed to Cokesbury SC
Click to expand...
I thought it was one of the oldies stations in the network that includes WRBK outside Charlotte.

Anyway, Cokesbury is the name of a Christian bookstore. They used to have one where I go in the mountains and my mother worked at on in Charlotte.
 
vchimpanzee said:
I thought it was one of the oldies stations in the network that includes WRBK outside Charlotte.
Click to expand...

You’re right, I think there’s one still around I get sometimes on 89.9. Still a strange place to have put a C3 FM but I guess it was available. I listened to 91.9 for a little while and there’s nothing between the songs (ever) and I can’t find anything about the talk format ending OTA.
 
The ST carrier has been turned on for 91.9 (it has been off as a talk station)

RDS simply reads “89.7 91.9 HISRadio” - sound is flat but quality is better than 106.3, I gotta admit!

Wonder if RTN is shopping these around or something? Their main format is already on 105.1 in Greenwood and their Praise format is on 88.5 in Due West so I’m doubting it’d be either of those. Since both of these are on non-comm portion of the dial I’m guessing they’ll stay religious regardless.
 
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91.9 and 89.7 are still broadcasting wall to wall Christmas music - with no liners, ID's or anything. I haven't been able to find anything about what might be going on.
 
It wasn't really announced or promoted (other than in the mornings on the previous format), but the new format is Classic His Radio (contemporary Christian from the 70s through the 90s). It just flipped today (probably at midnight last night). His Radio decided to end the talk format after the longtime station manager for the talk format, Gary Miller, retired after almost 40 years at His Radio (he'd been exclusively running their talk format for the last 12 years or so after being the midday personality at His Radio for almost the whole time beforehand).

I was surprised to hear Christmas music beginning April 1st as they said the new format would take effect on that date. I think they were waiting until after their annual fundraiser to flip to the new format, though, hence the "stunting" of Christmas music for the past two weeks. I don't understand why they haven't promoted it or announced it, unless that will begin next week now that it's officially flipped.

I also think their talk format was probably not listened to much anymore, especially after the end of the LMA with Clear Channel with 660 AM a few years ago (they stopped carrying any syndicated national talk shows when they ended the LMA). With this format change, His Radio now mirrors most of Radio Training Network's other stations (main channel, praise and worship channel, classic Christian channel, youth-oriented music channel).

EDIT: I'm not sure why it says I'm a new participant on this forum when I've been a member for 20 years (and even longer than that going back to the Radio-Info days, so probably 22-23 years or so). I guess it's because I don't most very much, but enjoy reading everyone's posts about radio on the various message boards).
 
KyleAndMelissa22 said:
ID'd as His Radio Classic - Classic Christian Contemporary Music from the 1960s to 1990s?
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Yeah they made the switch a couple weeks ago as the post above details. Most of what I’ve heard sounds 80s/90s to be honest. Will be curious to know how this does. 91.9 makes it to Simpsonville clearly but it starts to have some issues after that.
 
Can't hear either 91.9 or 89.7 in Gaffney,
but I heard it somewhat on 89.3 HD-4 (WLFJ)
with my new HD Radio, Sangean HDR-16,
which is great at pulling in weak signals with ease.
 
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