I can’t help but admire those who believe the station will survive. It shows incurable optimism (or plain gullibility) in the face of likely demise. So kudos to those with that attitude. I’d agree with you if a few conditions were met. For starters, I’m sure everyone agrees with me in saying that consolidation and corporate ownership are a big problem. So, with that, KSMB must somehow break free of its corporate overlords, one way or another. Secondly, the PD of that station is an example of another growing problem, not only in radio, but in other broadcasting fields, maybe even in other industries. I like to call it “Generation Past”. There is a large group of industry professionals that refuse to move aside and let the next generation take their place. They have done amazing things for the business and became very well known for it, but their egos will not let them move on. The PD at KSMB goes through the motions and “phones it in” on his morning show. You’re left with a product that is generic, tame, and just plain boring. Not exactly what I would put on a CHR station. A PD that can go through each day, taking advice from fellow “Generation Past’ers” and ignore that of young, talented individuals with fresh ideas and a DESIRE to live the CHR lifestyle isn’t worthy of the position they hold. When will they realize that their name will only take them so far? You have to still want it. The minute you give up should be followed by the minute you call it quits. So with the dismissal of Chris Reed, and countless other talents across the nation, I say BE GONE with all you “Generation Past’ers”. You have served your industry well, without your contributions, we wouldn’t be where we are today, but it is time to step aside and let the next generation build upon your achievements, so that one day…..we can do the same.
P.S. The notion that KSMB has the younger demo is unbelievably naïve, not to mention just plain false. The local university doesn’t even know who you are and there is no one at the station under 30. Stop lying to yourself, and don’t throw out Arbitron numbers if you don’t know how to read them.