radiodial said:
They were #9 in the 12+ when they flipped and you are saying they were LOWER in the 25-54? I am not buying it.
Most of the audience was 55+. So in 25-54, they were not even in the top 10. And the billing, indexed against market billing, was off 40% in 6 years.
The numbers come directly from Arbitron's Maximiser.