rbrucecarter5 said:
Carmine5 said:
In fact, I used to regularly listen to KDIS when they were broadcasting in AM stereo, primarily because they were broadcasting in AMS and the station sounded very good. When they switched to HD-AM, and totally trashed their analog signal in the process, I stopped listening.
I can relate to that - I pretty much stopped listening when they trashed their audio here. You really have to wonder about their business plan - HD AM for KIDS. I am sure all of those kids are going to go out and buy HD radios with Mickey Ears on them for $200. If I had been in charge - I would have pushed for really good sounding C-Quam on the Disney network, and made a deal with a Japanese manufacturer to sell the radios for $25. Not only would they sound great, but they would work at night and there would be no coverage problems. There is a lot more chance a kid will get a $25 radio that doesn't require a huge antenna than a $200 radio that requires a large antenna and a fair amount of tinkering.
I've already seen one kid tapping a stream of Radio Disney on their cell phone somehow.
There's a commentary today by Jerry Del Colliano that basically confirms what I've been saying about Radio Disney as well as affirming the tremendous popularity of it with children despite the fact that it's on AM.
http://insidemusicmedia.blogspot.com/2008/03/its-3-am-who-do-you-want-programming.html
A few quotes:
"CEO Michael Eisner focused on purchasing crappy little AM signals nationwide instead (and doing long-term affiliations) to carry Radio Disney childrens programming."
"They did arguably the most creative radio on radio, but no one knew -- except the kids. Today I have some of those grown up kids in my classes at USC and I can tell you they speak of Radio Disney with great reverence -- a lot more than they have for radio-as-usual. Few really noticed that this generation would actually grow up someday except Disney."
"Disney knew best that radio, cable, theme parks, merchandising, movies, music and outstanding promotion would eventually lead to "Hannah Montana" and "High School Musical". The radio business may be dead and the television business may be worried about YouTube but who wouldn't want the revenue these programs bring to Disney. Guess that's what radio gets for being shortsighted."
"Disney youth-oriented artists outsell the major record labels when it comes to CDs. Young listeners don't know that CDs suck because Miley Cyrus is on them. The product trumps the technology."
The Del Colliano piece itself is on how radio lost the next generation. As usual from Jerry, it's fascinating reading whether you agree with it or not.
As he says: "All of a sudden digital and analog don't matter" (so much for the argument that Radio Disney would do better on HD).
C5