DashRiprock said:
The two companies were awarded spectrum just like satellite TV. The feds said they could not merge because there must always be competition within the satellite service. Competition from other places and the 'a la carte' thing are feeble PR efforts.
This is partially true... but not exactly. The companies weren't "awarded" the spectrum... their bids were the winning bids at auction -- CD Radio and American Mobile Satellite collectively paid the FCC well over $170 million for the use and licensing of this spectrum. Money talks these days, especially on auctioned spectrum.
Furthermore, the "condition" in the DARS license that prevents
"one license holder from holding both DARS licenses" was not an adopted rule of the FCC, nor was it a condition of license. It was a policy statement mentioned in the Report & Order for DARS. XM/Sirius challenged the wording of the "policy" and the FCC realized this, so they opened an NPRM on the request. Further, the policy was predicated on the market definition for DARS -- as it was defined in 1997; here in 2008, if the market for DARS is redefined, then that policy statement quite likely becomes moot. As it turns out, the market for DARS is smaller than anticipate and likely not big enough to support 2 satellite providers.