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More Oldies on NJ101.5 and/or The Hawk?

W

westlife

Guest
Will the demise of CBS-FM prompt NJ101.5 to bring more Oldies music back into its programming schedule? I could see them returning music to weekday overnights (10 PM - 6 AM, cutting Mary Walter's show down an hour) -- they could call it "Talk All Day and Rock All Night".

Obviously NJ101.5 doesn't have the signal to gain any massive listenership in the NYC boroughs, but they do come close -- they consistently score around an 0.8 to 0.9 in the NYC Arbitrons, and there is a NJ101.5 billboard on I-78 in the Newark area.

There also might be an opportunity for Trenton's "The Hawk" to shift back to an Oldies format (or a hybrid Classic Hits format, like 99.9 The Hawk in Allentown), especially now that they're on 97.5 FM and have a better signal in central/northern NJ. And once Philly's 98.1 WOGL dumps Oldies, as it is speculated they might, then WTHK would be ideally situated to fill the gap, since their coverage area includes not only former CBS-FM listeners, but soon-to-be-former WOGL listeners as well.

<P ID="signature">______________
noiboc.jpg
</P>
 
> Will the demise of CBS-FM prompt NJ101.5 to bring more
> Oldies music back into its programming schedule? I could
> see them returning music to weekday overnights (10 PM - 6
> AM, cutting Mary Walter's show down an hour) -- they could
> call it "Talk All Day and Rock All Night".
>
> Obviously NJ101.5 doesn't have the signal to gain any
> massive listenership in the NYC boroughs, but they do come
> close -- they consistently score around an 0.8 to 0.9 in the
> NYC Arbitrons, and there is a NJ101.5 billboard on I-78 in
> the Newark area.
>
> There also might be an opportunity for Trenton's "The Hawk"
> to shift back to an Oldies format (or a hybrid Classic Hits
> format, like 99.9 The Hawk in Allentown), especially now
> that they're on 97.5 FM and have a better signal in
> central/northern NJ. And once Philly's 98.1 WOGL dumps
> Oldies, as it is speculated they might, then WTHK would be
> ideally situated to fill the gap, since their coverage area
> includes not only former CBS-FM listeners, but
> soon-to-be-former WOGL listeners as well.
>

Some of these stations don't come in well RIGHT in New York City, but there may be some ratings on the rise for a few stations.
<P ID="signature">______________
Kevin</P>
 
> ...once Philly's 98.1 WOGL dumps
> Oldies, as it is speculated they might...

Why would WOGL dump Oldies? I haven't heard any coherent speculation of that at all. What format would they put on 98.1? And why again would 98.1 dump Oldies?

Oh and, BTW, I am 100% behind cutting back any or all of the talk shows on NJ101.5 in favor of the music! The music on the station is awesome. The talk makes me wanna hurl.
 
> > ...once Philly's 98.1 WOGL dumps
> > Oldies, as it is speculated they might...
>
> Why would WOGL dump Oldies? I haven't heard any coherent
> speculation of that at all. What format would they put on
> 98.1? And why again would 98.1 dump Oldies?

In all honesty, WOGL is fine, since Greater Media beat them to the punch on Jack/Ben whatever it is.

And if WOGL does flip, it will be a big mistake. <P ID="signature">______________

AOL IM: wnjoldies or jamminoldies105
Oldies Board co-moderator</P>
 
> > Will the demise of CBS-FM prompt NJ101.5 to bring more
> > Oldies music back into its programming schedule? I could
> > see them returning music to weekday overnights (10 PM - 6
> > AM, cutting Mary Walter's show down an hour) -- they could
>
> > call it "Talk All Day and Rock All Night".
> >
> > Obviously NJ101.5 doesn't have the signal to gain any
> > massive listenership in the NYC boroughs, but they do come
>
> > close -- they consistently score around an 0.8 to 0.9 in
> the
> > NYC Arbitrons, and there is a NJ101.5 billboard on I-78 in
>
> > the Newark area.
> >
> > There also might be an opportunity for Trenton's "The
> Hawk"
> > to shift back to an Oldies format (or a hybrid Classic
> Hits
> > format, like 99.9 The Hawk in Allentown), especially now
> > that they're on 97.5 FM and have a better signal in
> > central/northern NJ. And once Philly's 98.1 WOGL dumps
> > Oldies, as it is speculated they might, then WTHK would be
>
> > ideally situated to fill the gap, since their coverage
> area
> > includes not only former CBS-FM listeners, but
> > soon-to-be-former WOGL listeners as well.
> >
>
> Some of these stations don't come in well RIGHT in New York
> City, but there may be some ratings on the rise for a few
> stations.
>
Actually 101.5 does come in pretty decently in NYC. I have been able to hear it as far away as Long Island(which probably has the best oldies station in the country-WLNG). Even 101.5 has been playing around with the format. Don Tandler who did the Sat nite 70s show has left the station. It was a very unique show where you sometimes heard real odd ball songs. They changed the show to party songs of the 60s, 70s, and 80s. I guess they positioned themselves to fill the gap. This weekend they were promoting requests, where YOU can hear what YOU want. Good dig at jack.
 
I doubt you will see more oldies on these stations. The reason oldies are being dumped all aroung the country is that there is no MONEY in the format anymore. Oldies are now Standards and the Classics Hits are now the "Oldies" stations.

The 50's and 60's Oldies format may survive on AM for awhile and maybe even Satelitte, but the demo is getting old and literally dieing off.



> > > Will the demise of CBS-FM prompt NJ101.5 to bring more
> > > Oldies music back into its programming schedule? I
> could
> > > see them returning music to weekday overnights (10 PM -
> 6
> > > AM, cutting Mary Walter's show down an hour) -- they
> could
> >
> > > call it "Talk All Day and Rock All Night".
> > >
> > > Obviously NJ101.5 doesn't have the signal to gain any
> > > massive listenership in the NYC boroughs, but they do
> come
> >
> > > close -- they consistently score around an 0.8 to 0.9 in
>
> > the
> > > NYC Arbitrons, and there is a NJ101.5 billboard on I-78
> in
> >
> > > the Newark area.
> > >
> > > There also might be an opportunity for Trenton's "The
> > Hawk"
> > > to shift back to an Oldies format (or a hybrid Classic
> > Hits
> > > format, like 99.9 The Hawk in Allentown), especially now
>
> > > that they're on 97.5 FM and have a better signal in
> > > central/northern NJ. And once Philly's 98.1 WOGL dumps
> > > Oldies, as it is speculated they might, then WTHK would
> be
> >
> > > ideally situated to fill the gap, since their coverage
> > area
> > > includes not only former CBS-FM listeners, but
> > > soon-to-be-former WOGL listeners as well.
> > >
> >
> > Some of these stations don't come in well RIGHT in New
> York
> > City, but there may be some ratings on the rise for a few
> > stations.
> >
> Actually 101.5 does come in pretty decently in NYC. I have
> been able to hear it as far away as Long Island(which
> probably has the best oldies station in the country-WLNG).
> Even 101.5 has been playing around with the format. Don
> Tandler who did the Sat nite 70s show has left the station.
> It was a very unique show where you sometimes heard real odd
> ball songs. They changed the show to party songs of the
> 60s, 70s, and 80s. I guess they positioned themselves to
> fill the gap. This weekend they were promoting requests,
> where YOU can hear what YOU want. Good dig at jack.
>
 
> Will the demise of CBS-FM prompt NJ101.5 to bring more
> Oldies music back into its programming schedule? I could
> see them returning music to weekday overnights (10 PM - 6
> AM, cutting Mary Walter's show down an hour) -- they could
> call it "Talk All Day and Rock All Night".

There's a reason NJ101.5 dropped Oldies at night in the first place, and it's the same reason CBS-FM changed: aging demos. Who in that demo is listening to the radio between 10PM and 6AM anyway? If this were a station struggling to get ratings, or a brand new station, I could see your point, but we're talking about one of the most listened to stations in Jersey. The talk programming fits much better with NJ101.5's younger target audience.

> There also might be an opportunity for Trenton's "The Hawk"
> to shift back to an Oldies format (or a hybrid Classic Hits
> format, like 99.9 The Hawk in Allentown), especially now
> that they're on 97.5 FM and have a better signal in
> central/northern NJ.

Nassau has been flipping away from Oldies on all of their stations, no matter how well they're doing. Allentown's 99.9 was #1 or #2 when they switched format. 97.5 is attempting to move in to Philly anyway, so any switch they make is going to be based on Philly market conditions, not New York.
 
> I doubt you will see more oldies on these stations. The
> reason oldies are being dumped all aroung the country is
> that there is no MONEY in the format anymore. Oldies are now
> Standards and the Classics Hits are now the "Oldies"
> stations.
>
> The 50's and 60's Oldies format may survive on AM for awhile
> and maybe even Satelitte, but the demo is getting old and
> literally dieing off.

No, the demo for STANDARDS is dying off - the oldies demo has comitted the cardnal sin of aiging past 54 years of age.

Oldies is a tough sell, and most sales staff are ill equipped to try to sell it. <P ID="signature">______________

AOL IM: wnjoldies or jamminoldies105
Oldies Board co-moderator</P>
 
Re: Less Oldies on NJ101.5 and/or The Hawk?

>
> There's a reason NJ101.5 dropped Oldies at night in the
> first place, and it's the same reason CBS-FM changed: aging
> demos. Who in that demo is listening to the radio between
> 10PM and 6AM anyway? If this were a station struggling to
> get ratings, or a brand new station, I could see your point,
> but we're talking about one of the most listened to stations
> in Jersey. The talk programming fits much better with
> NJ101.5's younger target audience.
>

Yep, it seems NJ101.5 is also getting away from the moldy oldies updating the playlist on the weekends from what I hear. I guess that's why Don left.

I work nights and I really like talk. George Norry on WCTC/WABC never talks about whats going on now it's pretty much the same U.F.O. stuff. Joey Reynolds is old people radio.

NJ101.5 is the place for me to get talk at night. It's talk radio for people who work nights and sleep during the day but still want to be connected to what's going on. If it wasn't for NJ101.5 at night I would have no clue about who's in the primary elections tomorrow. They have a new night time guy I started listening to about 3 months ago. He keeps the topics fresh and current while generating a lot of calls some pretty wacky at times which is the fun and entertainment value of live night time talk radio.
 
> The 50's and 60's Oldies format may survive on AM for awhile
> and maybe even Satelitte, but the demo is getting old and
> literally dieing off.

Check your math. The teenagers who idolized the Beatles in the '60s aren't even senior citizens yet!
<P ID="signature">______________
noiboc.jpg
</P>
 
> Check your math. The teenagers who idolized the Beatles in
> the '60s aren't even senior citizens yet!
>

Thank you.

Stu (One-foot-in-the-grave-at-age-51) Dolgon<P ID="signature">______________
Stu Dolgon</P>
 
My mother is 55, I'm 22. I hardly call that "dyeing off."
I could see maybe 30 years, or even 20 years from now thinking that, but babyboomers will be around for a while yet.
My dad, 50, though is more into classic rock, (actually scratch that, XPN AAA), even he likes those 50's and 60's oldies, better then the Jammin Gold outlet.
As he puts it,WEJM and those other outlets that were around is more for "Dancing at a weddding, and I could not listen to that all the time." I think it was too much 70's and 80's disko for him.

John
<P ID="signature">______________
John
E-mail: [email protected]
AIM: RainAngelsRule
MSN: [email protected]</P>
 
> What do you mean by this? Can you elaberate?
> > Oldies is a tough sell, and most sales staff are ill
> > equipped to try to sell it.

Sales just doesnt understand the format enough to sell it. Which is easier - a station strong 35+ and 12+, or a station that is strong 25-54 M/F. The 2nd one is a no brainer, the 1st one means you have to explain why advertising on "Oldies 93" is beneficial (older demo = more money), and how you can help create a sales package that can make them money (working with them and giving the clients special treatment goes a looong way). But that takes work, and allot of times, people take the path of least resistance.<P ID="signature">______________

AOL IM: wnjoldies or jamminoldies105
Oldies Board co-moderator</P>
 
Yeah, no kidding. I'm all of 52, and I never really thought of myself as "old" until I started reading this thread.

My father, who's 80, is keeping his SM subscription so he can listen to "his" 40's Standards; should I live to be 80, I'm guessing I'll still be listening to MY 50's, 60's. 70's and even some 80's and 90's "Standards" all my own :)

Hey, nurse, stop stepping on my oxygen line... :)

>
> Check your math. The teenagers who idolized the Beatles in
> the '60s aren't even senior citizens yet!
>
 
WMTR

> Will the demise of CBS-FM prompt NJ101.5 to bring more
> Oldies music back into its programming schedule?

Isn't WMTR already filling that gap?
 
Re: WMTR

> > Will the demise of CBS-FM prompt NJ101.5 to bring more
> > Oldies music back into its programming schedule?
>
> Isn't WMTR already filling that gap?
>

WMTR has a very narrow take on what "oldies" are. They
limit their music mostly to the tunes of the 1950s and
early 1960s. Too restrictive for my tastes but it appeals
to people who were in their teens and early 20s at the time.

There was an interesting article about the demise of
oldies on WCBS-FM in Friday's Daily Record. A listener
interviewed by the paper commented as follows:

"Lorraine Cirinelli, 60, of Rockaway Township, said she
runs her class reunions and said she and her friends
share a love of the oldies.

"We go to all the concerts in the parks. We listen to
all the oldies," Cirinelli said. She added that she
feels that the generation that grew up listening to
music in the 1950s is getting neglected.

"There are still a lot of us alive," she said.

Cirinelli said she tunes into 1250-AM, WMTR-AM, based
in Cedar Knolls, but that the reception isn't as good
as 101.1."

The full story can be found at:

http://www.dailyrecord.com/news/articles/news5-WCBS.htm
 
Re: WMTR

> WMTR has a very narrow take on what "oldies" are. They
> limit their music mostly to the tunes of the 1950s and
> early 1960s.

...hence the name "Classic Oldies". And when the format was first introduced, they said newer (1964+) music will be gradually introduced, in order to avoid playlist stagnation.

Now that CBS-FM is gone, this may happen sooner rather than later; the "Classic Oldies" format was created to provide a home for all the pre-1964 music which CBS-FM had dropped from its playlist, but now that CBS-FM has dropped all Oldies from its playlist, WMTR has free reign to include 1964+ music as well (although it would be wise for them to avoid Disco altogether, since that genre is already well-covered by stations like WNEW and WLTW).
<P ID="signature">______________
noiboc.jpg
</P>
 
Re: WMTR

> > WMTR has a very narrow take on what "oldies" are. They
> > limit their music mostly to the tunes of the 1950s and
> > early 1960s.
>
> ...hence the name "Classic Oldies". And when the format was
> first introduced, they said newer (1964+) music will be
> gradually introduced, in order to avoid playlist stagnation.
>
>
> Now that CBS-FM is gone, this may happen sooner rather than
> later; the "Classic Oldies" format was created to provide a
> home for all the pre-1964 music which CBS-FM had dropped
> from its playlist, but now that CBS-FM has dropped all
> Oldies from its playlist, WMTR has free reign to include
> 1964+ music as well (although it would be wise for them to
> avoid Disco altogether, since that genre is already
> well-covered by stations like WNEW and WLTW).
>

Yeah, it would be a good idea for WMTR to throw in some music from 1964+ but still focus on the classic oldies format.<P ID="signature">______________
Kevin</P>
 
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