TheBigA said:
SirRoxalot said:
TSL started dropping when GMs started bringing in consultants with "magic formats" that reduced the role of "pesky" talent.
So you're telling me that TSL has been down since 1966? Because that's when consultants started nationalizing formats. Things really kicked into gear in 1972. By the end of the 70s, the major radio groups had national program directors who oversaw local stations. I think the facts indicate all that was GOOD for TSL. That's why they did it. The major thing that reduced the role of "pesky" talent was the payola scandals of the 50s. The days of talent picking music was over by the 60s.
What hurt TSL was (1) The FCC over-licensing the spectrum in the 80s, (2) the rise of MTV and video music, and (3) the explosion of personal music devices. None of those things have anything to do with consultants. The "homogenization" took place, once again, with national program directors in the 60s.
You're in the ballpark A, but as it applies to Buffalo, in the wrong section as far as the National PDs and jingles go. Taft, CapCities & McLendon operated very competitive stations with outstanding personality formats in the 60s and 70s. McLendon and CapCities had national PDs, Ken Dowed and Joe Somerset, respectively, but Taft did not. Interestingly enough, Somerset left KB alone, most likely because its PD was bigger than life and the station had a weekly cume of 500,000 (yeah, hard to imagine especially these days!) KBs jingle packages, especially the 69 custom package, were anything but stock.
At WYSL, McLendon's national PD stayed on top of the situation, but WYSL also had dominant PDs, the likes of Michael Spears (Hal Martin) and a few others who could stand on their own and buck the national trends. WYSL had a custom TM package that was modeled after that used by KNUS, McLendon's Dallas top 40/album hybrid, yet different.
In the late 60s and early 70s, Taft's WGR came stormed back under the local direction of PD Dave Hammond, then went on to score massive ratings under the direction of Larry Anderson, a guy who discovered and first hired that character we know as Randy Michaels who worked at a kilowatt AM in Dunkirk-Fredonia.
Taft didn't have a 'national' at the time. Ironically, it was Larry Anderson and Randy Michaels who went on to influence many AM stations in Taft's portfolio, but IIRC, neither was a immediately named national PD (if at all.)
In all three cases, the local PDs made decisions that were market specific and had their stations sounding much different than co-owned properties in other (larger) markets. CapCities WPRO Providence did things very differently as well. It was an amazing time in this market. Crazy great competitive radio.