Inside Radio has brief interview tidbits with two agency executives who talk about new ways of buying audio media.
The ability to tailor copy to formats and even moods allows dozens of customized audio messages every day, responding to situational opportunity.
"Mood-based ad insertion, sonic branding and omnichannel campaigns are among areas where these agency execs see growth ahead."
If that sounds like nerd-speak, it actually makes sense to tailor the message to the surrounding content and even things like the weather in different markets.
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On the other hand, radio will have to improve systems even to avoid running the "Christmas Sale" ad in January
The ability to tailor copy to formats and even moods allows dozens of customized audio messages every day, responding to situational opportunity.
"Mood-based ad insertion, sonic branding and omnichannel campaigns are among areas where these agency execs see growth ahead."
If that sounds like nerd-speak, it actually makes sense to tailor the message to the surrounding content and even things like the weather in different markets.
The Future Of Audio Advertising – From The Agency Perspective.
What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense
On the other hand, radio will have to improve systems even to avoid running the "Christmas Sale" ad in January