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MORE SPANISH RADIO IN ATLANTA PLEASE!!

M

Mata2006

Guest
WHO WOULD BE THE NEXT COURAGEOUS COMPANY TO BRING A GOOD FM STICK WITH SPANISH FORMAT. WVVA 1057 WAS MAKING OVER 7 MILLION IN SALES 2 YEARS AGO. WHO WOULD BE THE NEXT COMPANY TO DO IT. CLEAR CHANNEL HAS LET GO LOTS OF GREAT PEOPLE THAT WERE BRINGING A GOOD AMMOUNT OF CASH.

I ALWAYS THOUGHT THAT 1067 WOULD BE A GREAT STICK. IT COVERS GAINSVILLE, AND ATLANTA PERFECTLY. BESIDES THERE IS A LOT OF BUSINESS THE CLEAR CHANNEL CLUSTER IS NOT GETTING.
 
Mata2006 said:
WVVA 1057 WAS MAKING OVER 7 MILLION IN SALES 2 YEARS AGO.
Click to expand...

It's WWVA-FM, not WVVA.

It has never billed more than $3 million in any of the last three years.

With the PPM, it is very unlikely any new station will come on... and the existing ones will go down in ratings and it's likely one will go back to general market radio.
 
I don`t see any new spanish stations coming soon. I agree that some of the ones now will return to regular english stations. The current spanish stations appeal to a very small audience. There needs to be less of them.
 
I agree. There needs to be more stations playing Spanish and latin music with the DJ's speaking in English. Since this is the United States, and "hablamos anglias acqui", any station broadcasting in the public interest for Americans whose ancestors came from Spanish speaking countries whould be serving as a means to assist those Spanish speaking immigrants in assimilating into American culture by learning English.

What better way to serve the Spanish speaking community to become Americans than by celebrating Latin culture by playing latin music while the DJ and other spoken word voices on the station speak the language of the American culutre of the United States!
 
Goodtimesandgreatoldies said:
I don`t see any new spanish stations coming soon. I agree that some of the ones now will return to regular english stations. The current spanish stations appeal to a very small audience. There needs to be less of them.
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Be very careful of what and how you say anything! Do you live in Atlanta? Have you looked around you? I dont believe that the current stations appeal to a very small audience!
 
SOME OF YOU ARE SO CLOSED MINDED. SOME ARE GOING AGAINST THE CURRENT AND YOU WILL DROWN. SPANISH IS THE FUTURE FOR ATLANTA AND CLEAR CHANNEL IS TAKING ADVANTAGE OF THAT. OTHERS SHOUD TRY IT TOO. I DO NOTICE THAT THE SPANISH PROGRAMMING IS VERY DIFICIENT AND LACKS OF A GOOD PROGRAMMER.
 
Mata2006 said:
SOME OF YOU ARE SO CLOSED MINDED. SOME ARE GOING AGAINST THE CURRENT AND YOU WILL DROWN. SPANISH IS THE FUTURE FOR ATLANTA AND CLEAR CHANNEL IS TAKING ADVANTAGE OF THAT. OTHERS SHOUD TRY IT TOO.
Click to expand...

Clear is likely going to kill one of the two FMs in Spanish soon. The billing is bad, and with the PPM the ratings will go down even more.
 
DavidEduardo said:
Mata2006 said:
SOME OF YOU ARE SO CLOSED MINDED. SOME ARE GOING AGAINST THE CURRENT AND YOU WILL DROWN. SPANISH IS THE FUTURE FOR ATLANTA AND CLEAR CHANNEL IS TAKING ADVANTAGE OF THAT. OTHERS SHOUD TRY IT TOO.
Click to expand...

Clear is likely going to kill one of the two FMs in Spanish soon. The billing is bad, and with the PPM the ratings will go down even more.
Click to expand...

Methinks that Patron is the goner. This would open up my master plan for CC: WGST to 94.9, Legend to 640, 96.7 to Davis for La Raza. Selling 96.7 to Davis might get the heat off of CC for 86ing a Latino station.

I mean, Viva gets good coverage over Gwinnett and Hall and DeKalb and Gordon (Calhoun) and rimshots Whitfield (Dalton). What more could you ask for in the Latino market from one stick?

Another idea--bring back the Viva simul on 96.7, and move Legend to 105.3.

I also think that we will see consolidation in the ATL Latino market, as you see more simulcasting from the bigger operators to get coverage and a lot of the smaller guys going dark or flipping to something else, like Korean that has a big ATL demo and is NOT on satellite.

Speaking of satellite, the XM-Sirius merger will likely put a world of hurt on the Latino stations, as more Latino programming appears on satellite in the name of minority set-asides.

I could see someone cobbling together a collection of tiny AMs and getting a 1 share out of the entire combo. Then again, nobody's done it yet.
 
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