R
rapking
Guest
Do we really need this Junk, in this Boston crappy Radio Market ??? http://www.allaccess.com/mail/eblasts/MRC/mrcB.html
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uhh, normally you may be right, but this one is pretty spot on i'd say
I'm not really into the idea of my show having bad "ratings" when they poll 0.03% of the market, of that 0.03% none of the polled can be cell only households.
I am into PPM in theory, I think it's great that there can be a device that can send data back, taking out the human error, I've been into the idea for years now. I don't know why it's taken so long actually.
But until the sample size is increased AND the sample it truly "random" I can't say I'm psyched on it.
I'm not really into the idea of my show having bad "ratings" when they poll 0.03% of the market, of that 0.03% none of the polled can be cell only households.
I am into PPM in theory, I think it's great that there can be a device that can send data back, taking out the human error, I've been into the idea for years now. I don't know why it's taken so long actually.
But until the sample size is increased AND the sample it truly "random" I can't say I'm psyched on it.
MassMusicMan
Banned
As soon as I saw "more trash" in the "last post" column before entering the Boston forum, I knew that Rapking started the thread.
rapking said:
Maybe the PPM will justify your incessant whining about the state of Boston radio and you may see something you like go on the air because of it...
In the words of William Shatner..."Get a life, will ya?"
Either start your own station or buy an Ipod/XM/Sirius/CD/8 track. Enough already. Boston radio isn't really any crappier (or better) than other markets IMO. The presence or absense of an Urban AC does not a market make.
Either start your own station or buy an Ipod/XM/Sirius/CD/8 track. Enough already. Boston radio isn't really any crappier (or better) than other markets IMO. The presence or absense of an Urban AC does not a market make.
rapking said:
the problem with ratings, in general...
Just like critical reviews of films, etc., there is an inherent problem with ratings,
regardless of the methodology (diaries, PPM,) used. If you buy the original premise of ratings,
you simply can't have it both ways. If you do well in the ratings, you present
those numbers as fact, and the gospel truth. If you do poorly in the ratings,
you try to spin the numbers to your own advantage. It has to be one or the other,
not both...
Yea, a larger sample size may be more indicative of the population, as a whole. At what point,
however, is the sample size too cumbersome to be effective? In my original hometown, they
still have the traditional New England Town Meeting form of government. Every registered
voter in town can show up during the annual Town Meeting, and speak his piece. If the town were
much larger, however, logistics would make this impossible.
Home phones vs. cell phones only - if Arbitron, for example, were to send representatives to public
places, and pick people truly at random to act as indicators of the audience as a whole, (regardless of the methodology used) this could become a moot point...
Just like critical reviews of films, etc., there is an inherent problem with ratings,
regardless of the methodology (diaries, PPM,) used. If you buy the original premise of ratings,
you simply can't have it both ways. If you do well in the ratings, you present
those numbers as fact, and the gospel truth. If you do poorly in the ratings,
you try to spin the numbers to your own advantage. It has to be one or the other,
not both...
Yea, a larger sample size may be more indicative of the population, as a whole. At what point,
however, is the sample size too cumbersome to be effective? In my original hometown, they
still have the traditional New England Town Meeting form of government. Every registered
voter in town can show up during the annual Town Meeting, and speak his piece. If the town were
much larger, however, logistics would make this impossible.
Home phones vs. cell phones only - if Arbitron, for example, were to send representatives to public
places, and pick people truly at random to act as indicators of the audience as a whole, (regardless of the methodology used) this could become a moot point...
Smoke said:
both systems have a number of flaws. don't have the time to get into it right now. but it's part of the reason why the advertising community is on the sidelines with ppm's. advertisers are just standing by and watching this mess sort itself out. some radio groups like cox and beasley are not bothering with ppm's at all. other big radio suits are completely embracing it.
in nyc, the latest arby's showed imus at #8 in the diaries and at #3 in ppm's on abc 77. someone's lying...
radiodouble said:Smoke said:
both systems have a number of flaws. don't have the time to get into it right now. but it's part of the reason why the advertising community is on the sidelines with ppm's. advertisers are just standing by and watching this mess sort itself out. some radio groups like cox and beasley are not bothering with ppm's at all. other big radio suits are completely embracing it.
in nyc, the latest arby's showed imus at #8 in the diaries and at #3 in ppm's on abc 77. someone's lying...
Someone's lying....or it's just a terrible sample size in both diary and ppm.
A
argytunes
Guest
For all who read or posted so far....
MAYBE(?) It would be a good idea to address the issue of 4 to 7 minute commercial stopsets---FIRST?
Don't start sweating about any ideas that don't even exist? Your deodorant and broadcast-oriented brain and the deodorant you're ujsing aren't capable of handling that much needless perspiration!
argytunes
MAYBE(?) It would be a good idea to address the issue of 4 to 7 minute commercial stopsets---FIRST?
Don't start sweating about any ideas that don't even exist? Your deodorant and broadcast-oriented brain and the deodorant you're ujsing aren't capable of handling that much needless perspiration!
argytunes
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