https://www.nexttv.com/news/morgan-murphy-names-banks-gm-at-wisc-tv
Lyle Banks moves from Meredith's WGCL/WPCH-TV to WISC-TV.
Morgan Murphy Media named veteran broadcaster Lyle Banks as VP and general manager of WISC-TV, the company’s flagship station in Madison, Wisc.
Banks, most recently VP and GM of Meredith’s WGLC-TV, Atlanta, succeeds Tom Keeler, now GM at Nexstar Media’s KOIN-TV, Portland, Ore.
“We’ve known each other for decades and he shares our company values,” said Elizabeth Murphy Burns, CEO of family-owned Morgan Murphy. “Our success is rooted in public service with a sharp focus on helping viewers, readers and partners improve their lives and businesses. Lyle is a perfect fit and I’m delighted to welcome him to our team.”
Banks will run the day-to-day business operations for WISC-TV, TVW, Channel3000.com, Phase 3 Digital and Madison Magazine.
Lyle Banks moves from Meredith's WGCL/WPCH-TV to WISC-TV.