I found a couple of errors in the article the Morning Call published recently about advertising being down on local radio and tv stations in the Lehigh Valley. Poor Ken Matthews who for years worked at 'WLEV FM'; I wonder if he remembers any of those fine moments he had on the air there. I also wonder after Rich Lewis from Clear Channel said in essence that 'no staff were budget cuts'.........I guess Kelly Travis just 'walked out' one day and never came back.........I would have like to have read what the other 43% of Lehigh Valley residents were listening to instead of Lehigh Valley radio and what is being done to generate revenue to survive the downward trend in the current ecomony.......Also, is local the way to go or should we just let the computers do the work and syndicate everything? or did i waste the 7 minutes typing this (hunt and peck is not the way to go)
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Morning Call Front Page Story
- Thread starter stoshman
- Start date
Local papers are eating radio with hatchet job stories nationwide, only to cover up their own dismal circulation freefall, inch rate increases, the incredible shrinking size of their document, and the price of the paper itself. It's the pot calling the kettle black.
Funny, A car dealer won't buy a successful AM or Oldies station because the 45+ audience is too old. But they'll run full page color ads in the paper, which is 55+!. The paper, not necessarily The Morning Call, doesn't understand the migration of dollars is not to their traditional competitor, broadcasting. It is this outlet, the internet.
Funny, A car dealer won't buy a successful AM or Oldies station because the 45+ audience is too old. But they'll run full page color ads in the paper, which is 55+!. The paper, not necessarily The Morning Call, doesn't understand the migration of dollars is not to their traditional competitor, broadcasting. It is this outlet, the internet.
What's always amazed me about newspaper stories about radio, is that we always recognize errors and mis-information. So what about other industries? Most likely, it's the same. A story on police? Must make them cringe. Article on the restaurant industry? They're probably shaking their heads and forks. And on and on, yet it's never changed the newspaper industry. A little homework or investigation would go a long way.
good stuff.
my "test post" made it onto the Mcall comments
however my original response to the article did not.
I responded here : http://www.RedoRadio.Blogspot.com
my "test post" made it onto the Mcall comments
however my original response to the article did not.
I responded here : http://www.RedoRadio.Blogspot.com
Daveradio said:
I've noticed the same thing.
How can there be so many errors? And these folks wonder why newspaper is dying faster than radio?
The number of advertising choices has become mind-boggling. Not only does every dry cleaner now have an Internet site, the hyper-local press (newsletters, etc.) has taken local down to street level.
Hell, even the hot dog vendor is selling ad space on the sides of his cart...
I
InTheBiz
Guest
stoshman said:
what a crock! Stoshman, you rock....and you speak the truth.
I
InTheBiz
Guest
I just read the Morning Call article. Rich also said ''Over the months, there have been some staff who have left that we have not replaced, and we have done that over about a year. We have been allowing a natural downsizing to occur.''
I just KNEW that was going to be their excuse! Rich's statements are incredibly misleading. He knew the public wouldn't know any better, but his STAFF should be totally offended by his comments. Both Blake Dannen (WZZO) and Ken Matthews (B104) "left" over 2 years ago after they were offered ridiculously crummy deals to stay. Rich and CC regional management *knew* these two personalities would not accept the offers and would leave. That way, CC-Allentown didn't technically "fire" them and no red flags were raised about it. There is nothing whatsoever "natural" about their "downsizing." And, as Stosh said, how do they explain the fact that Kelly Travis was clearly laid off in a budget cut? This is typical shifty posturing by a typically morally bankrupt hatchet man. it's so transparent. Luckily, it seems that Blake had a better offer from The Hawk immediately, but there are several former CC-Allentown casualties still out there looking for a job.
CC-Allentown management would have the respect of their staff and others in the local radio biz if they were just HONEST about why these staff cuts have been occurring. People aren't stupid. It's amazing the collateral you can have in your "Reputation Account" if you speak honestly with people. GOOD managers know that intuitively.
I just KNEW that was going to be their excuse! Rich's statements are incredibly misleading. He knew the public wouldn't know any better, but his STAFF should be totally offended by his comments. Both Blake Dannen (WZZO) and Ken Matthews (B104) "left" over 2 years ago after they were offered ridiculously crummy deals to stay. Rich and CC regional management *knew* these two personalities would not accept the offers and would leave. That way, CC-Allentown didn't technically "fire" them and no red flags were raised about it. There is nothing whatsoever "natural" about their "downsizing." And, as Stosh said, how do they explain the fact that Kelly Travis was clearly laid off in a budget cut? This is typical shifty posturing by a typically morally bankrupt hatchet man. it's so transparent. Luckily, it seems that Blake had a better offer from The Hawk immediately, but there are several former CC-Allentown casualties still out there looking for a job.
CC-Allentown management would have the respect of their staff and others in the local radio biz if they were just HONEST about why these staff cuts have been occurring. People aren't stupid. It's amazing the collateral you can have in your "Reputation Account" if you speak honestly with people. GOOD managers know that intuitively.
I
InTheBiz
Guest
oh, then you have B104's Scott Lowe about a year ago. By the time they got around to cutting HIM from the budget (after they cut B104's AM drive guy and WZZO's PM drive guy) they didn't even bother putting up the pretense of trying to make it look like he "left." He was outright fired so they could have Nights voicetracked from outside the market for $6k a year. Scott did not voluntarily "leave." What a crock! It was a budget cut, pure and simple. Rich's comments in the Morning Call are unbelievable.
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