-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Morning Changes in Cleveland Radio
- Thread starter MediaLover
- Start date
If there's an exception to localism not mattering, it's news and sports. News because American politics is decentralized, sports because of all of the different allegiances.
But Bobby Bones is entertainment. Entertaining is entertaining, and it doesn't matter where it comes from, and since he has direct access to the Nashville showbiz machine, he has an even bigger advance.
Not exactly. The syndi cost is far less than a local morning team or even one person. Even with fewer avails, you come out ahead financially. And in a business where radio listening is not exactly growing, that is the main driving force.
The mythology is there's no cost at all, and my point was there is a cost to the station in revenue and promotion.
But I would suspect once the cost of the local team exceeded the revenue they attracted, it was harder to justify the local show.
You have to figure salaries, insurance costs and other liabilities and commitments when you have a live and local morning show. And some local morning hosts can be high maintenance. Any GM will tell you that the syndi shows are far less trouble.
Are syndicated morning shows the same across all markets, or is it just like a higher-effort voicetrack package? I'm asking because the "Brooke & Jeffrey In The Morning" podcast - unless it's changed since I was subscribed to it - is less than an hour in length for the "full episode," so is it just like a voicetrack package that someone orchestrates with supplemental promos and music to make it last 4-5 hours, or do they send out entire 4-5 hour blocks of programming and someone just presses "play"?
I'd almost think a syndicated program would be cheaper overall and have a higher profit margin than having local talent. How often do they do live appearances at that time of day, anyway, unless it's at the I-X Center to launch the Christmas music?
I'd almost think a syndicated program would be cheaper overall and have a higher profit margin than having local talent. How often do they do live appearances at that time of day, anyway, unless it's at the I-X Center to launch the Christmas music?
Living in a market that:
a) carries It, and
b) I am forced to listen to it at times,
that morning show has definitely more than just an hour's worth of voice-tracked material.
I really hope that there are no others that do a syndicated morning show like their show.
IMHO, they are about as bottom-barrel as you can get. Nearly all of their shows are "evergreen", with no mention of what day it is nor what newsworthy events are happening in the world, so you can rerun it to death over time. Yes, you can apply nearly ANY musical format to this show, although it's geared more to the younger crowd and genres with raunchy minds. All the calls and pranks sound like they are scripted using "actors" -- these people rarely get salty in their language (although they have to throw a few bleep-able words in for dramatic effect. And the "personalities" on the show makes most sub-par morning zoos of the past sound like Jeff & Flash. The forced obligatory laughter and cackles are far more than what's necessary.
Yeah, I'm sure the syndicator is practically giving the show away for free or barter, because I would not pay for that crap on my airwaves-- regardless how "in the red" my station is in.
I decided to check out Movin 92.5 yesterday, and I got to listen to Brooke & Jeffrey in full context. It's definitely not four-to-five hours of new content, but they do run their own voice-tracked promos, which was nice. I don't think the couple of banter segments and the contest callouts are included in the "full episode" podcasts, but I did get fatigue when I heard the segments repeat after a couple of hours: The phone tap in the 11:00 ET hour was the same as the first one (Jeffrey plays the Whole Foods manager calling a customer that was spotted at Trader Joe's with Brooke playing Margie the new employee that "will be let go if he doesn't come back"), and I did hear the same Second Date Update segment - with Ashley and Bryan about the zoo experience - after that as well. They definitely record the segments in the afternoons to play them in the mornings, but I'll give you that the trivia segments might be done live, although "Win Brooke's Bucks" (which I always assumed was an end-of-show thing) as one of the first things they did had to be done later, since I don't think people are up at 8am PT to answer the trivia questions. The songs they play also repeat rather frequently, given that it's a morning show, because I heard "Paint the Town Red" TWICE in the span of two hours that I was listening.
I do like them from what I saw on TikTok originally, and I did subscribe to their podcast, but it always annoyed me that they'd release all of the segments separately and then upload the "full episode" of all of the individual segments strung together, so I'd have to click off seven or eight other downloads around the full episodes.
As far as content-to-show-length goes, it's definitely not more than an hour of content, since it's basically a glorified voice-track setup. Maybe it's different on other stations that actually syndicate it, but if the source station is repeating segments throughout the morning after a couple of hours, what are the syndicates doing?
I do like them from what I saw on TikTok originally, and I did subscribe to their podcast, but it always annoyed me that they'd release all of the segments separately and then upload the "full episode" of all of the individual segments strung together, so I'd have to click off seven or eight other downloads around the full episodes.
As far as content-to-show-length goes, it's definitely not more than an hour of content, since it's basically a glorified voice-track setup. Maybe it's different on other stations that actually syndicate it, but if the source station is repeating segments throughout the morning after a couple of hours, what are the syndicates doing?
I believe this is done, at least in part, to increase download numbers to be able to brag about a "higher download number" at the end of the month/quarter/year. Plus more downloads = better product to sell. Podcasts are funny like that. You can have more downloads than anyone else, but there's really no way to tell if anyone is actually consuming the content.
I mean, that makes sense, especially when your podcast app is downloading 7-8 "new episodes" per day when, in reality, it's 6-7 segments and then the fully-assembled version that you actually listen to.
I got a Pixel 8 late last year when my iPhone 11 got paid off through AT&T - the upgrade was free, and it's a phone with 4x the storage capacity than my i11 had - and, among other things, they dropped their Podcasts app, so now, I've got to load into Spotify whenever I want to listen to a podcast. Apple had their own Podcast app - idk if they still do or not - but I can tell you that Google Podcasts isn't a thing anymore. Spotify does "recommend" podcasts to you by putting them in your "my shows" section, which was jarring at first, because I thought I accidentally followed some other podcasts, but, no, it's just Spotify being Spotify.
- Status