The market mentioned above is Charleston, South Carolina. (The author forgot to say that.)
Actually, the whole idea of a network wake-up show from 7am to 9am, and local news before then, is all a quirk of early television and The Today Show. Originally most TV stations signed on around mid-morning because they really didn't have programming for the early hours, except for the NBC affiliate. NBC (and was it Pat Weaver, Sigourney's father?) saw the potential for early morning TV with a two-hour Today Show. NBC could sell commercials during those two hours when CBS and ABC (and Dumont) were dark.
NBC affiliates signed on just before 7am and their first news of the day was those five minute reports at 7:25 and 8:25 in the body of the Today Show. A few affiliates might do a few minutes of news, along with Sermonette and Community Calendar, at sign-on. After all, most TV outlets had live booth announcers and he'd just rip and read some AP headlines as part of the sing-on programming. Nobody thought to do a real newscast before Today began. Who'd be watching TV before 7am?
CBS started its network schedule with Captain Kangaroo, a children's show, at 8am. (Some affiliates ran Sunrise Semester, a series of college lectures, at 7:30am, but it was only a public service show and didn't contain commercials.) Gradually CBS tried to introduce an hour-long Today competitor at 7am but it took years to catch on. (And what an uproar was created when CBS moved Captain Kangaroo to Saturdays to make way for a 7-9am weekday morning newscast in the 80s.) ABC saw the revenue Today was bringing in and somewhere in the 70s introduced Good Morning America, also 7-9am. Till then ABC network didn't start broadcasting till around 11am, the last network to start programming.
I'm not sure which TV station in which market eventually saw the potential to run a pre-Today (or pre-GMA or pre-CBS News) morning newscast. By the 80s, some stations were doing a half-hour at 6:30, some were doing an hour at 6am, often just using the newscaster who had been doing the 5 minute updates at 7:25 and 8:25am, and maybe adding a meteorologist. I think it took till the 90s before 5 to 7am newscasts became fairly common or the third-place news station in a given market started its early morning local news.
Now it's standard in all by the very smallest markets to have the major affiliates do a 5 - 7am newscast, even affiliates who are far behind in news the rest of the day. Most Fox affiliates in the top 100 markets now also do a wake-up show, all local, from 5am to 9am.
Gregg
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