KZOK truly had a remarkable year winning virtually every morning book. KMPS made a strong comeback from earlier in the year and KWFF remains a viable second choice in the country arena. KMTT, KPLZ and KJR-FM all fell out of the top ten in the Fall book though remained strong in some demos and in the four book. These stations along with KWJZ have difficulties in mornings every fall,I assume primarily due to Christmas music from KRWM. KRWM does well in mornings only in the Fall and I suspect Christmas music is behind it. Makes one wonder why KPLZ or KMTT, KJR, KBSG and KWJZ don't flip to Christmas music in November. Why get hurt every Fall? I can see KWJZ not flipping because KRWM is in the same cluster, but why don't the other female leaning stations change? KMTT and KPLZ were growing in mornings throughout the year until the last phase of the Fall book, why not go after KRWM? Guess that is why I am in the agency business and not programming. Sure seems shortsighted to me. News stations got a nice bump from the bad weather in Nov/Dec. Same thing happened a couple of years ago.