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Mornings on Charlie?

C

carolinaradio

Anyone know if 106.3 Charlie is planning on adding a morning show or any other jocks? Entercom's VH station Charlie in Portland has a morning show, as does Simon in Greensboro and Fickle in Rochester. I think some of the other Variety Hits stations do as well, but not many. I think it's nice to have one station playing strictly music in the morning, so I could really care less, but was wondering.

BTW....I sure like the new Charlie....just about all I'm listening to in the car anymore. It's not the greatest, but it's better than WMYI, which has been getting rather boring to listen to lately.
 
I can't imagine that Entercom is going to add any expenses right now. From what I hear, they have some serious revenue issues over there. And there's really no urgency to add anything. The novelty of "We Play Everything" will carry it for a while.
 
It sounds very much like Steve FM here in Columbia, and since their numbers are pretty good, there is no reason to change what they have been doing.
 
I think the entire reason they put Charlie on 106.3 (and women's talk before that) was to minimize expenses. I wouldn't expect anything different for awhile.
 
The sad thing is that is nothing new because looke at what CC has done here in Columbia with Steve FM and what they have done in Charleston with 96.1, and I am sure that these markets are not the first ones to have this happen to and will not be the last as well.
 
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