From the newsletter of Ad Age, the advertising industry journal:
"Agencies are usually quick to talk about their internal sustainability initiatives. But ask them if they’re willing to pitch an oil and gas giant like Shell, and you’ll be met with some awkward silences.
This is what my colleagues Olivia Morley and Kathryn Lundstrom found when they reported on Shell’s media agency review. News of Shell’s pitch has spurred protests outside agency offices and an outcry from climate advocacy groups. Some observers see this as an opportunity for agencies to take a stand on which clients they are willing to forgo in the name of the planet, yet many declined to speak with Adweek about the review or to confirm whether they will pitch the account."
What this means is that advertising agencies are afraid of being open about making a presentation for an oil company due to social pressure.
www.adweek.com
"Agencies are usually quick to talk about their internal sustainability initiatives. But ask them if they’re willing to pitch an oil and gas giant like Shell, and you’ll be met with some awkward silences.
This is what my colleagues Olivia Morley and Kathryn Lundstrom found when they reported on Shell’s media agency review. News of Shell’s pitch has spurred protests outside agency offices and an outcry from climate advocacy groups. Some observers see this as an opportunity for agencies to take a stand on which clients they are willing to forgo in the name of the planet, yet many declined to speak with Adweek about the review or to confirm whether they will pitch the account."
What this means is that advertising agencies are afraid of being open about making a presentation for an oil company due to social pressure.
Most Media Agencies Won't Admit They're Pitching Shell
Firms pay lip service to sustainability commitments while vying for the oil giant's $240 million business.
www.adweek.com
