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MOViN 92.5: FIRST IMPRESSIONS

O

OttoM

Guest
If you were to describe this station in three words, they would be: "The anti-Star".Musically, Movin' is everything KPLZ isn't. No Hoobastank, Train or Nickelback to be found. It's also tightly focused and flow is carefully managed. Every segue makes sense. Unlike Jack's rough transitions from genre to genre - which is the basis for the format, but is still jarring.The presentation is in the same style as KPLZ. Unoffensive, and complementary (not dominating) production value. If they add air talent I'd expect the same.Early prediction: KPLZ and KJAQ will take a hit, but so will KWJZ and KRWM to a lesser extent. Movin' will have little or no impact on KUBE or KBKS.
 
Maybe it'll grow on me .... but I liked the hour of stunting better than I liked the first hour of format. Maybe it's an acquired taste. First time(s) I heard Jack (Canada version), it took a couple hours but I liked it quite a bit after that "this is different". From the pre-launch descriptions, I was hoping it would be closer to the Beat -- but certainly understand I'm probably too old for anyone's target so can appreciate WHY they went younger.I do, however, find it a bit strange they are using Charity James for both 92.5 and WARM imaging. Normally I don't get that wrapped up in image voices; but hers' is distinct enough that I would use it in only one place and keep it associated with ONE station. Along the imaging lines, I'm not a fan of the "we make you feel good" positioning -- and that always got under my skin when oldies stations were in bed with that positioner. But it goes to that "don't make promises you can't keep" pet peeve.I also wonder about the ongoing strategy of launching jockless. Used to make sense ... but these days when you're competing with anything that can deliver a music library (DMX, Satellite, MP3's, streams), seems like making a first impression with ALL components in place might be more strategic. Otherwise you run that risk of "they didn't get it right, I'll just go mix it myself" reaction that matched my first impression. I still don't agree with the image-only packaging the US stations have done with Jack -- figure if they had some foreground elements in there it would sustain a lot longer than people's life expectancy for that format.But on the positive side, I would have written the obituary right away had they launched rock. Of ALL demographics, that audience is MOST likely to abandon radio for other medium choices -- so kudos for dodging that bullet. Also, this is better complement to their cluster than rock would have been for combo selling. But then again...I was also excited to have another major country station (Wolf) launch, and haven't listened since their first week.
 
Kudos to Sandusky for a fresh new format. 'Bout time. Kudos also for taking a chance with a new format, even if it is as thouroughly researched as Carl Rove's choice of ties for the President. But with sat, Podcasting, Rhapsody (my kids just listen to their own playlist on Rhapsody when they are listening to the 'radio'), et al, the deck chairs have merely been rearranged.Why is it that radio execs walk around telling everyone about how "local radio" will always win and then never program a 'local' radio station? This station has about as much local appeal as the Brooklyn Bridge.But Sandusky has just cut their payroll dramatically and if their numbers get no better, they at least have a more profitable station.
 
The format is targeted for older women ONLY - period.Look out lads....(and wanna-be lassies)....a-hem...
 
I've listened to this for a few days now, and I am a little disappointed. Jackson is right. Where is the local flavor here?Here's what Sandusky needs to do: Don't laugh, but I really think "Boss Radio" can be had in this town and in this "hot" format. It's loud and bossy, think KJR in 1972. Think..."I own this town" personalities. Maybe I'm dreaming of days gone by.....but don't you think a smart PD and Promotions Director, working in tandom, could accomplish great things here? And by the way, they goofed on the "Movin'" brand. It should have been "Groovin' ", for the heavy R & B played. I see a heavy street team, a cigarette boat traveling the Lakes and Puget Sound, and lot's of on-air fun. Imagine KUBE 20 years ago.And incidentally, this put's KUBE's upper female end in serious jeopardy. If you're 28+ and female, who do you listen to? I'll place bets that you're going to Movin'. Who needs "Old School Lunch" when you can have it 24/7? KUBE, the noose is tightening and you're not going to like it. You'll end up with men 18-24 as your strongest demo. Sandusky has put you in a box, where Ghetto Rap is the only place you can go.....and we all know that will fade away in the next year or so. I suggest Movin' start movin' in promotions and on-air, 'cause if you don't you will fail.
 
The new "MIX" of tunes is good, and I was a channel switcher between KUBE and Jack, now I am full-time tuned in to Movin. When "The Beat" left town, I started streaming MOJO 94.9 out of Cincinnatti (http://www.mojo949.com/). If the new Movin could work up a personality "MIX" like that station, obviously personalities that fit this town, I bet Movin will be around for a while.By the way, regular music listeners will listen to their iPods if they just want to hear music. We tune in to radio in the mornings and afternoons to hear the entertainment from the hosts. Why don't stations like Jack get that? No wonder Jack will be gone soon. Maybe that entertainment FM talk station will be 96.5 Free FM?
 
Well, I'm very impressed with KQMV's format and I have been listening to the station since its debut on Monday(May 1st) so I have to say that Movin' 92.5 certainly has the potential to do well in Seattle, as long as PD Lisa Adams plays her cards right and not let it veer off course. And since Seattle is a Rhythmic-friendly town they'll fit in nicely.
 
I just swam, sauna'ed and steamed at a '24-HOUR FITNESS' in Seattle.and THEY have 92.5 on their main speaker system now - - how cool...This MAY BE be a golden opp for Sandusky to use an 'SCA-System' for the whole chain, and also for clubs like Bally's, Gold's Gym - - etc...It's much like what beautiful-music stations did in the 70's for Safeway stores, etc. ...they'd feed the music, but omit only the ID's and commercials...Thoughts all...?
 
And it should only be a matter of months before this too shall be "a movin' on out" in favor of the next flavor.Geesh!
 
They made it easy. What once was the station my wife and daughter always requested to be played is now the one they want changed away the fastest. No one in my family can stand any of the songs that have been played yet. Made it easy to replace it on my presets (I only have 5 available).
 
Mr_NE said:
They made it easy. What once was the station my wife and daughter always requested to be played is now the one they want changed away the fastest. No one in my family can stand any of the songs that have been played yet. Made it easy to replace it on my presets (I only have 5 available).
Click to expand...
who cares? sheesh just move to star
 
I think the majority will follow the star and that's ok. Do you think MOViN is wanting to keep them ??? The next trend will give some insight as to where these displaced listeners go. One would expect to an increase in the #'s for KPLZ as a result no ? Shall be interesting to see what happens and who goes where as a result.
 
Prediction;Up for KPLZBump for KQMVNo change KUBE Drop for KBKS
 
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