MOViN 939

[kyscott]

Here's a question for the braintrust. Why doesn't Movin 939 take on KIIS head to head? The signals are pretty much the same, KIIS being a Class B with 8kW ERP and KMVN also a B with 18 kW. Movin has Dees who had the top rated morning program for 20 years. So why is Emmis afraid to take on Clear Channel mano-a-mano? Movin wouldn't have to beat KIIS. Just take a few points away from them and watch them freak out. I just don't understand in market after market, stations being afraid to take on Clear Channel head to head. There have been so many budget cuts, and layoffs that I would consider Clear Channel vulnerable.

 

[davideduardo]

Here's a question for the braintrust. Why doesn't Movin 939 take on KIIS head to head? The signals are pretty much the same, KIIS being a Class B with 8kW ERP and KMVN also a B with 18 kW. Movin has Dees who had the top rated morning program for 20 years. So why is Emmis afraid to take on Clear Channel mano-a-mano? Movin wouldn't have to beat KIIS. Just take a few points away from them and watch them freak out. I just don't understand in market after market, stations being afraid to take on Clear Channel head to head. There have been so many budget cuts, and layoffs that I would consider Clear Channel vulnerable.

Here are some thoughts.

KIIS has a low-4 share 12+. If this is fragmented, neither station will be top 10 in 18-34 in all probability.

Seacrest is a perfect match for the 18-34 female target of today's CHR.

Dees is not a perfect match... that is why they got rid of the show and put in ryan.

Clear bills around $65 million on KIIS. That is such high billing, 2nd in the whole US, that they will defend it.

Frontal attacks today generally are too costly and not successful enough to pay the cost. A peripheral attack on several stations is much easier, especially if you find a format that none of the indirect competitors can protect against without sacrificing a larger piece of their core cume.

 

[Big E]

To compete with anyone, Movin would actually have an airstaff. As of today, they only have two full time staffers...Dees, and that horrible midday person. Everyone else is part time or fill in. Two years later and it still looks like a start up station. They need a whole lot of help to compete with anyone, let alone KIIS.

 

[Hamp]

Here's a question for the braintrust. Why doesn't Movin 939 take on KIIS head to head? The signals are pretty much the same, KIIS being a Class B with 8kW ERP and KMVN also a B with 18 kW. Movin has Dees who had the top rated morning program for 20 years. So why is Emmis afraid to take on Clear Channel mano-a-mano? Movin wouldn't have to beat KIIS. Just take a few points away from them and watch them freak out. I just don't understand in market after market, stations being afraid to take on Clear Channel head to head. There have been so many budget cuts, and layoffs that I would consider Clear Channel vulnerable.

Here are some thoughts.

KIIS has a low-4 share 12+. If this is fragmented, neither station will be top 10 in 18-34 in all probability.

Seacrest is a perfect match for the 18-34 female target of today's CHR.

Dees is not a perfect match... that is why they got rid of the show and put in ryan.

Clear bills around $65 million on KIIS. That is such high billing, 2nd in the whole US, that they will defend it.

Frontal attacks today generally are too costly and not successful enough to pay the cost. A peripheral attack on several stations is much easier, especially if you find a format that none of the indirect competitors can protect against without sacrificing a larger piece of their core cume.

I don't know about Ryan Seacrest being a "perfect" match for KIIS considering Rick Dees was STILL very popular on KIIS-FM when Clear Channel axed him. It wasn't like Dees brought the station down where it couldn't make money, Clear Channel was just cheap and didn't want to pay him what he was worth. David, you have to realize when something is legendary in a market, you don't mess with it unless it loses its luster. That was NOT the case with Rick Dees and KIIS-FM. You can say what you want to justify your point, but KIIS-FM was still making money with the Rick Dees morning show. Granted he may be older now, but the important thing is he kept up with the times, that is why he was still successful.

 

[davideduardo]

I don't know about Ryan Seacrest being a "perfect" match for KIIS considering Rick Dees was STILL very popular on KIIS-FM when Clear Channel axed him.

Dees was underperforming the station, and his demos were a total mismatch for the music demos. It was becoming a disaster.

It wasn't like Dees brought the station down where it couldn't make money,

No, they recognized that another year or so was needed for that to happen, and they knew the demo mismatch was hurting sales and they moved before total disaster struck in the form of a more focused CHR with a compatible morning show.

Clear Channel was just cheap and didn't want to pay him what he was worth.

Given the out of demo numbers, one could argue that they were paying too much. Since CCU did not have any station where the demos of the music and the lifestyle matched Dee's show, they had little choice.

David, you have to realize when something is legendary in a market, you don't mess with it unless it loses its luster. That was NOT the case with Rick Dees and KIIS-FM.

KIIS is supposed to be an 18-34 female station, but the mornings were very 35+ and a mismatch. The show brought down the rank of KIIS in 18-34 because of the morning weakness.

In Fall, 2003 (just before Dees left KIIS in February of 2004) KIIS had a 3.8 in 18-34. In the last trend, out this week, Seacrest had a 7.8. And the whole station went from a 4.3 to a 7.1 in the demo because all dayparts were more on target. Seldom is a more conclusive case for change to be seen in radio.

You can say what you want to justify your point, but KIIS-FM was still making money with the Rick Dees morning show. Granted he may be older now, but the important thing is he kept up with the times, that is why he was still successful.

As seen from the numbers, he was a bad, bad fit for KIIS and the change benefited them enormously. The KIIS management handled this just in time, so no revenue was lost and the station is now the 2nd highest billing radio station in the USA:

 

[Radio_bored-Op]

Dee's : kiis vs. 93.9

I visited, LA-Hollywood, (alot) but in jan.2007
he did sound like a great FIT to the movin' 93.9
(although, by the end of the vaca) his "novelity"
was wearing, thin - but not entirely....OFF.

KIIS:
nov.2002, DEE's was on the morning show, and his
morning show, countdown( the 9@9,maybe?) was on...
Now, i still think favorably, of driving thru the scenic
hollywood hills, when i hear the michelle branch/santana song...
as it played, on the aire, since it was current, at the time.
-However, EMINMEN?(sp) was also DOMINATING THE AIRWAVE's
with what ever he released, and DEE's (back in 11/2002) was starting
to show his age...he had about a :20sec. air-tight,audio clip
of the chorus, of the emimen song, and back selled over it,
saying that was number 4 / (?)another "youthful" singer, probably usher
was number three and then smoothly transitioned to the michelle branch song.

now he is perfection, or close to it, on aire...however, he didnt want to
"hear" slim shady, or anything that was too young for his "liking" as it was
evident, cause he started to lose his cool,when his ?intern, or producer
*hinted* at playing it, since we have the time , he got short, and said NO...
and just moved forward, and played the michelle branch song.

so, there was enough time..that wasnt the issue...and, he always has had
an open mind, about music of the world, as evident on his countdown show
(in the past) ..."number one, on the --------german charts, aussie charts, etc"
*maybe he did that, just to be "cool" but seem to care about that music,
just some thing,about music that is rap, "today's rock" or...extremely current...
he just sounds, disconnected.

 

[4UH8SIMBKAGN]

Here's a question for the braintrust. Why doesn't Movin 939 take on KIIS head to head? The signals are pretty much the same, KIIS being a Class B with 8kW ERP and KMVN also a B with 18 kW. Movin has Dees who had the top rated morning program for 20 years. So why is Emmis afraid to take on Clear Channel mano-a-mano? Movin wouldn't have to beat KIIS. Just take a few points away from them and watch them freak out. I just don't understand in market after market, stations being afraid to take on Clear Channel head to head. There have been so many budget cuts, and layoffs that I would consider Clear Channel vulnerable.

Here are some thoughts.

KIIS has a low-4 share 12+. If this is fragmented, neither station will be top 10 in 18-34 in all probability.

Seacrest is a perfect match for the 18-34 female target of today's CHR.

Dees is not a perfect match... that is why they got rid of the show and put in ryan.

Clear bills around $65 million on KIIS. That is such high billing, 2nd in the whole US, that they will defend it.

Frontal attacks today generally are too costly and not successful enough to pay the cost. A peripheral attack on several stations is much easier, especially if you find a format that none of the indirect competitors can protect against without sacrificing a larger piece of their core cume.

I don't know about Ryan Seacrest being a "perfect" match for KIIS considering Rick Dees was STILL very popular on KIIS-FM when Clear Channel axed him. It wasn't like Dees brought the station down where it couldn't make money, Clear Channel was just cheap and didn't want to pay him what he was worth. David, you have to realize when something is legendary in a market, you don't mess with it unless it loses its luster. That was NOT the case with Rick Dees and KIIS-FM. You can say what you want to justify your point, but KIIS-FM was still making money with the Rick Dees morning show. Granted he may be older now, but the important thing is he kept up with the times, that is why he was still successful.

Your statement about Dees keeping up with the times is completely incorrect. That is Dees problem, he doesn't keep up with the times. He's stuck in the 80's. He's repeating old bits from KIIS (but this time without a professional support staff). He can't even use today's most up to date technology for his show (or technology of 15 years ago, for that matter).

It was over for Dees when he did those butt spots for Movin. Just a old man embarrassingly thinking he's hip. So pathetically sad. The sooner Emmis cuts him loose the better. It would have been better if he never came back or at least hs should have accepted the K-Earth gig. Now, he'd be somewhere and respected.

 

[kentuckymedia]

If Emmis moved "MOVIN" into the direction of an Adult CHR that would be a stellar station. It may not beat KIIS and I dont think that is the goal. However, if you can tear $10 million from the station and maybe a share or two in the process, that is a success!

Dees on an Adult CHR would be great. He is still very relatable. Look at his weekend Top 40 countdown, still the most listened to countdown in radio.

Switch it to MIX 93.9 - LA'S BEST MIX or even give it a female name like Alice.

 

[davideduardo]

If Emmis moved "MOVIN" into the direction of an Adult CHR that would be a stellar station. It may not beat KIIS and I dont think that is the goal. However, if you can tear $10 million from the station and maybe a share or two in the process, that is a success!

$10 million in billing in LA is a horrible performance. Each 25-54 commercial share is worth about $12 million in gross billings.

 

[henry]

If Emmis moved "MOVIN" into the direction of an Adult CHR that would be a stellar station. It may not beat KIIS and I dont think that is the goal. However, if you can tear $10 million from the station and maybe a share or two in the process, that is a success!

Dees on an Adult CHR would be great. He is still very relatable. Look at his weekend Top 40 countdown, still the most listened to countdown in radio.

Switch it to MIX 93.9 - LA'S BEST MIX or even give it a female name like Alice.

I really think Clear Channel dropped the ball not moving Dees onto KBIG or KYSR. That said Dees will never do CHR again. I mean, even Movin' is skewing to older and older music now - which is a better fit for Rick. I remember when I listened to Movin' when they signed on and it was pretty CHR-sounding to me. Now it sounds like Jammin' Oldies.

What is Dees billing in his timeslot? Because as much as I admire his talent and love listening to his show, I wonder if Emmis would be smart to see how much money is tied up in Mornings that could be better spend on less-expensive talent throughout the day. They aren't going to win mornings in LA - so why try?

Flip it to CHR ... get a cheaper morning show - and spend the savings on talent throughout the day - especially afternoon/nights. Get sharp imaging ... and go after KIIS.

 

[kyscott]

Flip it to CHR ... get a cheaper morning show - and spend the savings on talent throughout the day - especially afternoon/nights. Get sharp imaging ... and go after KIIS.

I think you could flip it to CHR, keep Dees (replace Patti with Tera) and still go after KIIS. I think there is loyalty to Dees, they just can't stand the music. Right now, I don't think they know what they are. How can you play "How Deep Is Your Love" by the Bee Gees on a format that bills itself as the "70s and 80s mix that makes you move"?!

 

[kentuckymedia]

I agree kyscott. Dees is still very viable for the format. He was #1 when he was at Kiss. He also has the #1 countdown show in Top 40. He has the name, he has the image.

What Emmis needs to realize is..the music is killing that station!

I apologize David if I mis-marked the figure. However, they could take money away from KIIS. Problem ive said again and again, Clear Channel is EXTREMELY vulnerable right now. They wouldnt know where there head was if they lost it.

Remember this, THEY SUED THE BANK. One thing ive learned in life, NEVER BITE THE HAND THAT FEEDS, because the bite back is harder.

 

[RadioStarOne]

Thats simple you just move slower. Haven't you ever heard of a slow jam? lol lol

 

[jrplbg]

I really think Clear Channel dropped the ball not moving Dees onto KBIG or KYSR.

There was talk of moving Dees over to KBIG to finish out his contract, but Dees said KBIG was "beneath him" and didn't want to do it.

 

[ceejay]

I really think Clear Channel dropped the ball not moving Dees onto KBIG or KYSR.

There was talk of moving Dees over to KBIG to finish out his contract, but Dees said KBIG was "beneath him" and didn't want to do it.

LOL..... now, that there's really funny!

 

[davideduardo]

I agree kyscott. Dees is still very viable for the format. He was #1 when he was at Kiss.

In the last few years, he was not only not #1 but he was not even top 5 in 18-34.

He also has the #1 countdown show in Top 40.

Nobody in LA cares if a show host has a show in syndication. He was not getting numbers in his core demo and had not been for quite a few years. Please read my post that shows the last Dees book against the recent Fall 2007 Seacrest book. Seacrest is in demo, has lifted the station as a whole and has double the numbers Dees had in 18-34.

He has the name, he has the image.

"Had" is the keyword her. He would have been great three years ago for KRTH; I even think that window is closed now.

Remember this, THEY SUED THE BANK. One thing ive learned in life, NEVER BITE THE HAND THAT FEEDS, because the bite back is harder.

No, they have sued the banks that were lending funds to the investment bankers who are / are trying to buy them. They are suing to force compliance with a deal. Normal.

Most banks have been de-fanged and de-clawed in the last 10 months. They neither bite nor do they scratch.

 

[Bianco500]

The best thing would be to get Michael Baisden and probably pick up the KRBV format. It probably wouldn't get more then a 1.4-1.5, and yeah, there would be that whole "black AC" argument like we had in a thread recently, but they'd get rid of Rick Dees and save a ton of money(Cliff Winston and Diana Steele would be a hell of a lot cheaper.)

I can't imagine any advertiser wanting even a bonus with KMVN the way it is right now, at least KRBV got a few spots.

 

[vonrollskyway1]

how about the old power 106 format?boris and cris club mixes,old school djs boomer joe servantes, frank lozano, brenda ross?it worked very well back then.even the lame station id.have eric edwards come up with something.you cant imitate the great 72,000 watts of music power id that power 106 had.they need to come up with something. movin doesnt move squat!!!!!!!!

 

[Marv-L.A.]

Dees was tied for eighth in AM drive in 18-34 when CC tossed him.

Seacrest does very well in both 18-34 and 25-54, and the station's 25-54 numbers are also up since he came aboard.

 

[4UH8SIMBKAGN]

Flip it to CHR ... get a cheaper morning show - and spend the savings on talent throughout the day - especially afternoon/nights. Get sharp imaging ... and go after KIIS.

I think you could flip it to CHR, keep Dees (replace Patti with Tera) and still go after KIIS. I think there is loyalty to Dees, they just can't stand the music. Right now, I don't think they know what they are. How can you play "How Deep Is Your Love" by the Bee Gees on a format that bills itself as the "70s and 80s mix that makes you move"?!

Loyalty to Dees? Prove that. He doesn't even have his "7 listeners" anymore.

Dees was playing much of the same music he was at KIIS at the beginning of Movin. During some of his early months at Movin, he wouldn't play more than 4-5 songs per hour anyway. He got tons of free publicity and millions more in paid tv and billboards. Other than a slight bump when the saturation campaign was on, nobody stuck around to listen to this fossil. He's toast. He'll never work in L.A. again. Nobody is going to pay the more than $3 million that his morning show costs Emmis. He could easily be replaced with someone for scale who would get as good or better numbers than he is currently getting. That won't be difficult considering how low his numbers are.

The problem with Movin isn't just the format, the music, the other jocks, the imaging, the management, it's Dees as well. He's got to go. His career can't be salvaged. Time to retire to Kentucky or North Carolina.