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MOViN 99.7, KFRC
- Thread starter 1069_KIFR
- Start date
Talk about rubbing salt into a wound! This station is pathetic and is going to go down in flames! Time to clean house and start with dougee poo and his yes men and women! Hey CBS hire some real radio people to
run this pathetic operation called movin which should really be named shoveling ^&*@!
run this pathetic operation called movin which should really be named shoveling ^&*@!
"Has anyone heard these sweepers? Sometimes "Brad" says 'MOViN 99.7, KFRC' "
I don't think so. At the top of the hour legal ID, Brad probably says "Movin 99.7, KFRC San Francisco," but FCC regulation requires all stations to announce the call letters and city of license at the top of the hour - just like Star 101.3 has to ID "KIOI" or Live 105 has to ID "KITS." Doesn't mean anything other than that.
The KFRC calls are totally associated with Top 40 60s-70s radio and Oldies - I seriously doubt Movin will use them in their imaging. They will either change the calls to something that kind-of spells "Movin,"though it won't be KMVN which is already used in LA. But more likely, CBS will just hold onto the call letters until some future date when they might want to use them for another station or format. They've probably held onto "KITS" for possible use at a Top 40 format west of the Mississippi at some future date.
I don't think so. At the top of the hour legal ID, Brad probably says "Movin 99.7, KFRC San Francisco," but FCC regulation requires all stations to announce the call letters and city of license at the top of the hour - just like Star 101.3 has to ID "KIOI" or Live 105 has to ID "KITS." Doesn't mean anything other than that.
The KFRC calls are totally associated with Top 40 60s-70s radio and Oldies - I seriously doubt Movin will use them in their imaging. They will either change the calls to something that kind-of spells "Movin,"though it won't be KMVN which is already used in LA. But more likely, CBS will just hold onto the call letters until some future date when they might want to use them for another station or format. They've probably held onto "KITS" for possible use at a Top 40 format west of the Mississippi at some future date.
There is no brand loyalty at CBS Radio when it comes to call letters, and dougee poo is the king when it comes to destroying heritage call letters!
R
radiofriend1
Guest
RadioStarOne said:There is no brand loyalty at CBS Radio when it comes to call letters, and dougee poo is the king when it comes to destroying heritage call letters!
especially since KFRC has meant so many different things to different people over the years
somebody once suggested that if anybody brought oldies back 2 the bay they should try & get kfrc calls back. why? all the represent now is what was great in the sixties. last i checked, it's 2006 going on 07
let it go-------let it go!!!!!!!!!
K san FRanCisco do you get it yet? It has nothing to do with any decade because they were it for over 80 years! "Known For Radio Clearness." The only problem is a bunch of wanna be's that don't know the a$$ end of a horse! Why doesn't dougee poo just throw out the KCBS call letters too? Cat got your tongue? KFRC for calls is the cat's meow! The icing on the cake! The beers head! lol. The earth's sunshine!
K san FRanCisco do you get it yet?
Believe it or not, RadioStarOne, we're not stupid, and we get that KFRC sounds like San Francisco, like KSFO, and KLOS, etc. in Los Angeles. But MY point was that CBS probably has no interest in using the call letters in Movin's imaging. Not many people alive today, remember the pre-Top 40 (Bill Drake} KFRC, aside from knowing that Merv Griffin sang with the KFRC house orchestra in the late 40s. I think KFRC does have an image attached to it like any brand name, and it's Top 40 or Oldies, depending on your age, NOT 80s-90s urban pop and early hip-hop. Ergo, CBS won't use the calls in their imaging, but will hold onto the call letters to hedge their bets, or for another future format in the Bay Area.
Believe it or not, RadioStarOne, we're not stupid, and we get that KFRC sounds like San Francisco, like KSFO, and KLOS, etc. in Los Angeles. But MY point was that CBS probably has no interest in using the call letters in Movin's imaging. Not many people alive today, remember the pre-Top 40 (Bill Drake} KFRC, aside from knowing that Merv Griffin sang with the KFRC house orchestra in the late 40s. I think KFRC does have an image attached to it like any brand name, and it's Top 40 or Oldies, depending on your age, NOT 80s-90s urban pop and early hip-hop. Ergo, CBS won't use the calls in their imaging, but will hold onto the call letters to hedge their bets, or for another future format in the Bay Area.
No, I am not talking about the Legal ID. As a matter of fact I heard it again. It has to do with the commercial advertising for jobs at MOViN. The voice over guy (the voice I cannot stand, he is the signature voice for Alice @ 97.3) It says they are looking, basically for sales people. "MOViN 99.7, KFRC has openings" Goto www.JobsAtKFRC.cbs.com
Although I cannot get through to that website, the fact remains they are saying on the air...MOViN 99.7, KFRC.
The legal ID's are a complete and different topic. They are doing the Legal ID's like X-100 did them. Around 2 minutes before the top of the hour...."KFRC San Francisco". Now they have fulfilled the FCC requirment. Around 2 minutes after the hour, "MOViN 99.7, San Francisco".
X-100 did the same thing. Roughly 2 minutes before the hour, "KXXX FM, San Francisco". Then around 2 minutes after the hour, "X-100, San Francisco!"
Although I cannot get through to that website, the fact remains they are saying on the air...MOViN 99.7, KFRC.
The legal ID's are a complete and different topic. They are doing the Legal ID's like X-100 did them. Around 2 minutes before the top of the hour...."KFRC San Francisco". Now they have fulfilled the FCC requirment. Around 2 minutes after the hour, "MOViN 99.7, San Francisco".
X-100 did the same thing. Roughly 2 minutes before the hour, "KXXX FM, San Francisco". Then around 2 minutes after the hour, "X-100, San Francisco!"
Yes - and the jingle sings "Movin 99.7, San Francisco" just a few seconds after Brad says "KFRC, San Francisco," as the FCC requires. And they may be using the call letters for an on-air Job Wanted advertisement, but I haven't heard any actual IMAGING promos use "KFRC" and I STILL doubt that they will. If they do, I'll admit I was wrong. When I was growing up, stations generally kept the same call letters when they changed formats, but that was way before they started using brand names (Movin, Wild, Wave, Star, etc.) or frequencies in their brands (K-101, X-100). Nowadays, they either change the calls, or stop using them except for the legal top of the hour ID. There are only 2 recent times I can think of where this wasn't true. KMEL kept using those calls when they switched from album rock to "All-Hits," but they had formerly called the station "Camel 106," which they did stop doing. The other example is KSOL, which kept the calls when they switched from Soul to Spanish...I assume because Sol is the Spanish word for Sun.
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