Movin along

[azenergyfan]

So with all of these Movin stations going bye bye how long will the valley's moving be pumping the hits? I really would not mind if it evolved into a AC/Talk hybird like Link out of charlotte. They already have Ryan in middays and Billy Bush nights. I wouldn't mind if they did the following:

Bob and Sherri mornings
Culinary Confessions late mornings
Ryan Seacrest middays
Matt and Ramona pm drive
Cooper Lawerence early evenings
Billy Bush late evenings

 

[starburysun2k3]

There have certainly been many casualties with the Movin' format across the country, the latest being KMVN in Los Angeles which will be flipping to a spanish language format. I'm not sure how much longer Movin' can survive here in the valley. Their latest ratings showed them only getting a 1 share! Did anybody happen to notice that Mega got a 2 share? That's pretty impressive. I can't remember the last time they got a rating that high. Movin' can't compete with Power/Jamz/Kiss. They play pretty much the same songs as all of those stations, with the exception of their back in the day cuts. Movin' has not been a successful format here in Phoenix since it's debut back in October of 2006. Some type of a shakeup is definately needed, and I think we will see one sooner rather than later.

 

[Wildstyle K]

Movin could do better.

I remember how great it was sounding the first few months it popped up....
Enough said.

 

[nat king cola]

They should flip to it Classic Country. Take the upper end of KNIX and KMLE Demos. Focus on 80-90's with maybe one or two currents per hour..at the very most. With that signal, this format would be ideal. They can reach all the older country fans a little north of the valley and become a true alternative to KNIX and KMLE down here in the valley. Everything demo is being overserved, except this one. I can see it being a true 35-54 player, but also do well in the 25-54 demos as well.

There it is Jeff and you didn't have to pay any anyone for that. Do it and you will do a 2-4 share out of the box.
What would you call it? Any takers?

Hank? The Bull? Cactus...Classic Country?

Have a coke and a smile,

Nat

 

[Ford]

"Focus on 80-90's with maybe one or two currents per hour"

Son, I don't know how to say this gently, but focusing on the 80's and 90's ain't what I'd call "classic" country.

 

[TW Smith]

"Focus on 80-90's with maybe one or two currents per hour"

Son, I don't know how to say this gently, but focusing on the 80's and 90's ain't what I'd call "classic" country.

Amen, Brother Ford!

 

[justthenumbers]

An 80’s/90’s-focused Country format would essentially be the Country version of what they are doing now, right?

Has anyone else in any market tried that approach?

 

[Gale Tulare]

While we think the current Movin format relates to the Phoenix market about as well as the whole station relates to its legal city of license, a start over would be the third format in three years and likely will not happen. At some point these people just have to tough it out. The country format suggestions here have been posted on this site before. As much sense as a change to something else may make, Movin is defining itself as a Phoenix station even though very few people have ever heard of it. (Or can even hear it.) Too many stations here, and elswhere, jump at the latest and greatest nationally consulted formats only to discover they really didn't do their home properly. They will probably stay the course. First rule of business: Don't get into a battle you can't win.

 

[jimmysharpe]

I feel sorry for any station that can't stick around long enough to see what PPM will bring them...with that being said, MOViN has worked very well for a client of ours and isn't that what it's all about? If they deliver for other businesses like they have for ours, does what's written in a diary really matter?

Just my humble opinion.

 

[nat king cola]

"Focus on 80-90's with maybe one or two currents per hour"

Son, I don't know how to say this gently, but focusing on the 80's and 90's ain't what I'd call "classic" country.

I say this simply for the fact that you would not want to skew it too old or it becomes like KOY. No money in the 70+ demos.

Sure, some from the 70's an but mostly early 80's and some mid 90's as the core. Target: Males 30-50 who may already listen to KNIX and KMLE. It becomes a 25-54 player. BTW, PPM is very male friendly, so this supports that notion.

Nat

 

[Ford]

Well if you're gonna go for males 30-50 (and probably closer to the latter), then are you talking about some sort of "outlaw country" format? You know...play Waylon and Willie, Cash, the Hag, and maybe country-rock like the Eagles thrown in?

'Cause I'm guessing that if you want that demo, you're not going to make a lot of headway playing K.T Oslin, Ronnie Milsap, or Rosanne Cash.

Looking out across the radio landscape, I'm not seeing a lot of passion for pre-Garth Brooks pop/country. Not enough to make a "25-54 player" at least.

 

[piggy]

I feel sorry for any station that can't stick around long enough to see what PPM will bring them...with that being said, MOViN has worked very well for a client of ours and isn't that what it's all about? If they deliver for other businesses like they have for ours, does what's written in a diary really matter?

Just my humble opinion.

Maybe it's all those years I spent working for Jorgy, but I say screw Arbitron. If you show results for your client, you win. Nothing else matters.

 

[KOHS]

Maybe it's all those years I spent working for Jorgy, but I say screw Arbitron. If you show results for your client, you win. Nothing else matters.

I always thought it worked the other way around? You know, when it came to the screwing part and Arbytron.

 

[AuxRSS]

Well if you're gonna go for males 30-50 (and probably closer to the latter), then are you talking about some sort of "outlaw country" format? You know...play Waylon and Willie, Cash, the Hag, and maybe country-rock like the Eagles thrown in?

'Cause I'm guessing that if you want that demo, you're not going to make a lot of headway playing K.T Oslin, Ronnie Milsap, or Rosanne Cash.

You familiar with that format? The only example I can think of is WLAW-FM in Muskegon, MI. They play those Outlaw artists, plus Rosanne, plus Wilco (!). Worth a listen if you want to check out the format. http://www.925fmtheoutlaw.com/

Ratings I could find for them are at http://www.radiodailynews.com/1-27--muskegonmi.htm. According to 12+ they are way behind the #1 country station in their market (#1 overall), but they are #2 and still ahead of two other country stations in the same market.

Seems kind of a nichey format for Phx, though....

 

[piggy]

Well if you're gonna go for males 30-50 (and probably closer to the latter), then are you talking about some sort of "outlaw country" format? You know...play Waylon and Willie, Cash, the Hag, and maybe country-rock like the Eagles thrown in?

'Cause I'm guessing that if you want that demo, you're not going to make a lot of headway playing K.T Oslin, Ronnie Milsap, or Rosanne Cash.

You familiar with that format? The only example I can think of is WLAW-FM in Muskegon, MI. They play those Outlaw artists, plus Rosanne, plus Wilco (!). Worth a listen if you want to check out the format. http://www.925fmtheoutlaw.com/

Ratings I could find for them are at http://www.radiodailynews.com/1-27--muskegonmi.htm. According to 12+ they are way behind the #1 country station in their market (#1 overall), but they are #2 and still ahead of two other country stations in the same market.

Seems kind of a nichey format for Phx, though....

I think Art Mobley would get better numbers with Majic 107 than that Outlaw Country format would get anywhere. If you're new to town, that's not saying much.

 

[Godfather]

All I can say is [size=10pt]"WOW"[/size]

 

[nat king cola]

Think of ABC Radio Networks 'Real Country' Format, but local. That is what I think would work. Sample artist mix:

Earl Thomas Conley
Keith Whitley
George Strait
Rosanne Cash
Lacy J Dalton
Tim McGraw
Alabama
Reba
Tanya Tucker
Vern Gosdin

Nat

 

[justthenumbers]

Twice (including this morning), I have heard a Windows sound effect play in the middle of a song on KMVA. The one I heard earlier today might been the “Windows XP Error” – I can’t recall for sure.

 

[Wildstyle K]

I think Movin and it's current format would've had a much bigger and better advantage if the state of Az radio was still today, exactly how it was back in late 2004, early 2005 or so. Even with that being said, they still popped up at a good time, but messed up over time. The only way I could see them coming strong and hard is if two out of a certain six stations should happen to fall...

 

[justthenumbers]

I think Movin and it's current format would've had a much bigger and better advantage if the state of Az radio was still today, exactly how it was back in late 2004, early 2005 or so. Even with that being said, they still popped up at a good time, but messed up over time. The only way I could see them coming strong and hard is if two out of a certain six stations should happen to fall...

Here’s an example of too many stations playing the same songs…

Lady Gaga’s “Just Dance” is played on KZZP, KKFR, KZON, and KMVA (and I would assume KVIB, but I haven’t listened to them in a while.) What I don’t understand is why KZZP & KMVA play the “rap” version -- while KKFR & KZON play the “dancier” version (sorry that I don’t know the official version names, but I think you know what I’m referring to). Shouldn’t it be the other way around?