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Movin Getting Emmis' Biggest Ever Marketing Budget....BUT

this format is a loser. all it is is jammin oldies with a few more recent tunes and fewer old school early 70s

this is a bigger failure than jack in most markets
 
radiofriend1 said:
this format is a loser. all it is is jammin oldies with a few more recent tunes and fewer old school early 70s

this is a bigger failure than jack in most markets
Click to expand...

I DISAGREE. Give MOViN a chance. They finally dropped the lame stick commercial and got the butt shaking ones (which I LOVE).. the word is just getting out there.

I GUARANTEE KMVNs next book will show significantly better ratings
 
problem is these stations not only AREN'T going up........they're going DOWN. KFRC is a mess. LA not much better
 
Sadly, as bad as Movin sounds, Clear Channel's Star 98.7 and KBIG 104 still sound worse. KBIG 104 is dead in the water, and Star 98 is a complete joke. They added a morning show that sounds even more vanilla than Ryan Seacrest, who would've guessed that was even possible. Clear Channel should clear the deck at both Star and KBIG, meaning FIRE EVERYONE. Those hallways are full of untalented people, and the fact that Star or KBIG can't even get a 3.0 rating 12+ shows that there just isn't any hope for these dying dinosaurs.

Movin has only stunk for nine months, KBIG and Star have been horrible radio stations FOR YEARS. Someone needs to nominate Star 98 to join the other worst-ever radio stations ever to hit the airwaves in Los Angeles. The Beat and Star 98.7 are the Top 2 worst radio stations in the history of Los Angeles radio, period. Even John London could do a better morning show than Valentine and Lisa Foxx.

Maybe they could get an intern to run the place, like KOST 103 did. Stella Schwartz answers a mean request line AND programs a solid radio station, especially at Christmas.
 
halloaaryn said:
radiofriend1 said:
this format is a loser. all it is is jammin oldies with a few more recent tunes and fewer old school early 70s

this is a bigger failure than jack in most markets
Click to expand...

I DISAGREE. Give MOViN a chance. They finally dropped the lame stick commercial and got the butt shaking ones (which I LOVE).. the word is just getting out there.

I GUARANTEE KMVNs next book will show significantly better ratings
Click to expand...
With all the marketing that they've had since March it better go up. That said, it could double its current rating, which won't happen, and it would still be a loser. This station has been on for nearly 9 months and still hasn't cracked a 1 share. That's a loser. Yet Go Country 105 has nearly a 2 share during its first monthly. Read the various statements from Jeff Smulyan in the articles I posted in this thread. Not one is encouraging for Movin. Not one. Movin was DOA. Only question now is will they sell it or change the format? I think they're considering a sale. Might be the only way to finally get the company to go private.

The Movin spot is EMBARRASSING for an old, unhip guy like Rick Dees. The Grey's Anatomy spot on ABC 7 (Dr. McDeesie) really shows Dees age. Terrible lighting and make-up.
 
StopWhining said:
Sadly, as bad as Movin sounds, Clear Channel's Star 98.7 and KBIG 104 still sound worse. KBIG 104 is dead in the water, and Star 98 is a complete joke.

Movin has only stunk for nine months, KBIG and Star have been horrible radio stations FOR YEARS. Someone needs to nominate Star 98 to join the other worst-ever radio stations ever to hit the airwaves in Los Angeles. The Beat and Star 98.7 are the Top 2 worst radio stations in the history of Los Angeles radio, period. Even John London could do a better morning show than Valentine and Lisa Foxx.
Click to expand...
The Beat was once one of Los Angeles' great radio stations. It destroyed Power 106 during their "Dance Now" days to the point they had to do a complete overhaul of their music and on-air talent including mornings w/ Jay Thomas. It beat KIIS 25-54 and even came in first place in that demo and was within a whisker of beating KIIS 12+. If FM 92 The Beat's MD Frank Miniaci had not been moved to Dallas, there is no doubt in my mind KIIS would be gone today and not The Beat. John London was one of L.A.'s top morning shows. He had an incredible show. Very funny & creative, A true radio talent. London did a great job connecting with his audience. Especially great since he was an aging white guy who wasn't crazy about the mostly black listeners of his show. The Beat was around for nearly 17 years and even up until Radio One dumped Steve Harvey was quite sucessful. It's low point was near the end of the AMFM days when Steve Smith was in charge and of course post Steve Harvey at Radio One. No way could The Beat EVER be considered anything but an L.A. success.

Rock with a Beat, the predecessor of The Beat, on the other hand was one of the worst stations of all time in this market. Very unfocused. A morning show disaster. Its ratings were similar to that of Movin. Star and KBIG were/are great in comparison to it.

Think KDL as one of L.A.'s worst.
 
<<Think KDL as one of L.A.'s worst.>>

I do, along with Star. Star has sounded like crap for like, forever. And it just keep getting worse with that gawd-awful Valentine morning show. With that in mind, I'm thinking that Star 98.7 is the ALL-TIME WORST RADIO STATION IN LOS ANGELES. Yup, it's true. STAR 98.7 is the ALL-TIME WORST RADIO STATION IN LOS ANGELES.
 
StopWhining said:
<<Think KDL as one of L.A.'s worst.>>

I do, along with Star. Star has sounded like crap for like, forever. And it just keep getting worse with that gawd-awful Valentine morning show. With that in mind, I'm thinking that Star 98.7 is the ALL-TIME WORST RADIO STATION IN LOS ANGELES. Yup, it's true. STAR 98.7 is the ALL-TIME WORST RADIO STATION IN LOS ANGELES.
Click to expand...

My vote goes to MOVIN'. I think it's horrible. But perception is another thing. Buy enough TV time and who knows what can happen? I've heard people , average non-radio people say that they thought MOVIN' must be getting great ratings and it's simply because they keep seeing commercials on TV for them, and did Emmis ever pony up some cash to try and get this pig off the ground. I still think it's too little too late, but stranger things have happened... That being said, just compare the jocks on both MOVIN' and STAR. STAR beats them hands down after 10 am, and one could say that the morning show on STAR fits the audience that they're shooting for much better than the show on MOVIN' does. I know Dees is a legend, but he's on the wrong format.
 
Emmis spent over $3,000,000 several years ago in promoting KZLA, failing to realize that they had the worst morning show in LA
since the Brian Roberts snoozefest @ KRTH 101.

Are they REALLY spending MORE than that for MOVIN?????
 
If you think Movin will go down that quick...you're wrong. They will turn the corner by summer and will be in the 2.5 to 3 share range. Two years from now will be a different story.
 
radiofriend1 said:
this format is a loser. all it is is jammin oldies with a few more recent tunes and fewer old school early 70s

this is a bigger failure than jack in most markets
Click to expand...

And just what is wrong with old school early 70s? ;D
 
Re: I hope Movin' dies a quick death...those billboards of Rick Dees' big head

Can make anyone go for the antacid.. :-X JG
 
radiofriend1 said:
this format is a loser. all it is is jammin oldies with a few more recent tunes and fewer old school early 70s

this is a bigger failure than jack in most markets
Click to expand...

Not to sound like a pain, but I don't understand how the fact that Movin plays dance classics with newer currents means that the format is a failure. Do you folks have any real numbers or facts (not 12+'s) to back up these claims, or are you simply people who gritch and complain anytime this type of music is played?

I ask this because, just like you wouldn't ask a butcher how to run a candy shop, you wouldn't ask a Rock fan what the best Dance station in LA is. Yet I hear all these negative comments even though I would love to have this kind of station in my market. So I am hoping that you nay sayers are people who actually listen to disco and dance classic, and not people who are used to listening Metal or Urban Contemporary, since you will NEVER like any station that plays dance and disco music. And dare I say it again, just becuase YOU don't like it, sure doesn't mean it is a failure.

So I'll go out on a limb here, and assume that you people know what you are talking about. But please back up your "it's a failure" claims with some kind of useful facts.

(And if you are just someone working for a competing station, well, you really would't have anything positive to say then, huh?)
 
Garrett said:
Not to sound like a pain, but I don't understand how the fact that Movin plays dance classics with newer currents means that the format is a failure. Do you folks have any real numbers or facts (not 12+'s) to back up these claims, or are you simply people who gritch and complain anytime this type of music is played?
Click to expand...

KMVN in 21-49, which is close to the station's age target, they are 25th in LA, and just barely broke the 1-share barrier. The #1 station in that demo has over a 6 share, by comparison. Looking at it another way, the top 10 stations in that demo have 40 times more audience, combined, than KMVN.

At this point, with no signs of growth, the station is a big failure.
 
KMVN in 21-49, which is close to the station's age target, they are 25th in LA, and just barely broke the 1-share barrier. The #1 station in that demo has over a 6 share, by comparison. Looking at it another way, the top 10 stations in that demo have 40 times more audience, combined, than KMVN.

At this point, with no signs of growth, the station is a big failure.
[/quote]


David, are Rick Dees' numbers in that same demo higher, or lower, than the other dayparts? Just curious.
 
StopWhining said:
David, are Rick Dees' numbers in that same demo higher, or lower, than the other dayparts? Just curious.
Click to expand...

He is 22nd instead of 25th, and has two-tenths more share.
 
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