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TowerBuzz
Guest
mostb1 said:
THey are selling only one in NYC, their "smooth jazz" CD 101.9. The others are cah cows they'r enot on the block.
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THey are selling only one in NYC, their "smooth jazz" CD 101.9. The others are cah cows they'r enot on the block.
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FreestylePete
Guest
Living in New York the latest rumours is that they are gonna keep CD 101.9 and change it to a Dance CHR Radio station run by PD Joel Salkowitz. This type of format had great success for Emmis back in the late 80s and early 90s.
FreestylePete said:
When pigs fly...
TowerBuzz said:
The rumor about WQCD is not confirmed... but the station is way off in billings. The Chicago cluster is not billing well, and Movin is the exact opposite of a cash cow. Movin is bleeding badly.
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StopWhining
Guest
DavidEduardo said:
Wow, that is horrible. Thank You, David. Does anyone know if Dees' contract was one year, two years...?
Why haven't they tweaked the music yet? I can't believe they're still playing anything before 1990 on that station at this point.
How do you save Movin 93.9? Go CURRENT, CURRENT, CURRENT! Throw in the occasional gold -- but NOTHING from before 1986. Yup, that's right... stick only with gold that was popular on Power back in the day. But mostly stick with new rhythmic stuff -- and keep the hip-hop to a minimum. (THAT'S how you differentiate yourself from KIIS and attract the 35-year-old women.) There's a way to sound current and fresh, but still get that older, female target demo. It's NOT by playing "Forget Me Nots" or "Jungle Boogie." Puh-LEEZE. The target 40-year-old female wants to hear new tracks mixed in with songs she bumped to on the radio when she was 21 -- in other words, the stuff she listened to on Power in its early heydey.
How do you save Movin 93.9? Go CURRENT, CURRENT, CURRENT! Throw in the occasional gold -- but NOTHING from before 1986. Yup, that's right... stick only with gold that was popular on Power back in the day. But mostly stick with new rhythmic stuff -- and keep the hip-hop to a minimum. (THAT'S how you differentiate yourself from KIIS and attract the 35-year-old women.) There's a way to sound current and fresh, but still get that older, female target demo. It's NOT by playing "Forget Me Nots" or "Jungle Boogie." Puh-LEEZE. The target 40-year-old female wants to hear new tracks mixed in with songs she bumped to on the radio when she was 21 -- in other words, the stuff she listened to on Power in its early heydey.
They are shooting for younger than just 40. Dont forget the 25-35 year old women who would go rollerskating EVERY WEEKEND to the disco/dance/latin freestyle at the time. NO 40 YEAR OLD WOMAN I know whats to hear the newest 50cent "joint".
NO MORE CURRENT. *EVERY* other station plays current. EVEN MORE STATIONS PLAY CURRENT THAN THE OLD STUFF KMVN IS PLAYING. The fact of the matter is, TOP 40 is dying because the current music being released has been such CRAP for years. Current is NOT the way to go right now (until the record companies can get their ------ together and push out some decent product).
If anything, MOViN needs to BACK OFF the hispanic lean so much and embrace MORE of the community.
They need to add more mixshows and possibly a dance show on the weekends. They also need to destroy ANY promo involving Pauly Shore.
They have already made some changes to the imaging and I think it will pay off the next book.
NO MORE CURRENT. *EVERY* other station plays current. EVEN MORE STATIONS PLAY CURRENT THAN THE OLD STUFF KMVN IS PLAYING. The fact of the matter is, TOP 40 is dying because the current music being released has been such CRAP for years. Current is NOT the way to go right now (until the record companies can get their ------ together and push out some decent product).
If anything, MOViN needs to BACK OFF the hispanic lean so much and embrace MORE of the community.
They need to add more mixshows and possibly a dance show on the weekends. They also need to destroy ANY promo involving Pauly Shore.
They have already made some changes to the imaging and I think it will pay off the next book.
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Big E
Guest
Im all for the changes in some of the music, especially in the mix shows. It annoys the hell out of me to hear a freestyle or old school song, and then hear Beyonce mixed in the background. I know I'm not a PD or MD, but, damn, this sounds like crap.
I said rhythmic current -- not rap. So no 50 Cent. I'm talking Mariah, Nelly Furtado, remixes of Kelly Clarkson songs, etc. A hipper, dancier KBIG/Star. With no disco. If you're 35, you didn't grow up with disco -- it was actually uncool in the 80s to like disco. Please, Movin, STOP with the disco!
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BACKnUSSR
Guest
"Looking at it another way, the top 10 stations in that demo have 40 times more audience, combined, than KMVN".
Who....would ever look at it that way? Why would that mean anything??
Who....would ever look at it that way? Why would that mean anything??
Word is....................
............pigs may start flying soon.
............pigs may start flying soon.
BACKnUSSR said:
Ah, well, now that you ask... a time buyer would. Buys usually have a reach and frequency goal, and just using the top 10 staitons would allow a reach (which is cume based) that is withing the 60% to 80% goal that many campaigns have. No need to buy any deeper... just get prices and calculate frequency and done.
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BACKnUSSR
Guest
DavidEduardo said:
So you're saying (as if I dont know), that time buyers add together the top 10 stations in a market to decide whether or not they should include station #25. And with that in mind, couldnt they add stations 2-10 together and make the case NOT to buy the station ranked #1?
I think that Emmis has a huge problem, because if they tweak movin too much then they risk the danger of pulling listeners from KPWR. By the way, who is the MD and PD of movin, is it the same people as power. If so I think the first thing they need to do is not have eman try to pick the music.
I have also noticed that movin had two different jocks the past 2 saturday nights, and guess what they were not that good. Why does this station not hire quality jocks. I think the station should also stop playing those stupid liners, referring to soccer moms unwinding and listening to movin. I know plenty of women who are not soccer moms that listen to movin. The imaging is all wrong, they do not even have a station "voice", they should hire St John or something. Anyway, I can go on and on, but something needs to change Rick Dees is too much of a talent for him to be working side by side longleg lopez.
I have also noticed that movin had two different jocks the past 2 saturday nights, and guess what they were not that good. Why does this station not hire quality jocks. I think the station should also stop playing those stupid liners, referring to soccer moms unwinding and listening to movin. I know plenty of women who are not soccer moms that listen to movin. The imaging is all wrong, they do not even have a station "voice", they should hire St John or something. Anyway, I can go on and on, but something needs to change Rick Dees is too much of a talent for him to be working side by side longleg lopez.
BACKnUSSR said:
Cume can not be added. You have to find the total cume across a group of stations without the duplication between shared listening.
What I am saying is that buyers start at the top, and work on stations that meet the CPP goals on cost and then calculate reach and frequency based on the optimum number of rate-competitive stations against the buy demo. Some may be skipped if they are too expensive on a CPP basis, and some because they do not add to reach. Lower tier stations often do not add reach...
Buys may be 2 deep or 10 deep or whatever it takes to reach the r&f goals at the market CPP. Generally, they work down from the top, only discarding staitons tha thave the wrong cost, cume duplication with no added reach, etc. Seldom do they get down to the 25th position without already achieving goals.
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BACKnUSSR
Guest
DavidEduardo said:
I agree with you fully...some buyers do exactly as you say......which is why I thought it's strange to take the top ten stations combined and compare them to Movin. No one would have a need to do that.
BACKnUSSR said:
This is not a time buyers forum... buy AdAge if you want that discussion. My point was that KMVN is so far down that the cluster of the first 10 stations in the demo I picked have 40 times the audience of Movin... and there would be nothing gained by adding it to a buy because it delives so little...
In any case, my respponse was mostly intended to not violate the terms of service of the board while answering a question about Movin's audience size. I think the different ways I presented it answered the question previously asked... in a way that is appropriate for this board.
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BACKnUSSR
Guest
DavidEduardo said:
How kind of you.
What would be the amount of audience of stations 2-11 combined vs. the #1 station in the demo?
BACKnUSSR said:
If you take the top 10 stations 21-49, you get a 45.8 share, and a cume reach in the demo of 71.1. If you take the top 9 without #1 you get a 39.7 share, but only go to a 69.2 in cume reach... with 9 stations.
If you go 10 deep excluding #1, you get a 42.2 share and a 70.1 cume reach.
Agencies are often confronted by stations that show well in a demo, but that demo is not the station's biggest audience getter. So the station may not be able to lower rates to match the agency CPP against the buy demo, so they "buy around" the more expensive station, unless that station contributes a lot to the reach and is not that much more expensive.
You can see there is a point of diminishing returns where more stations do not add much to the AQH persons of the buy, and do not extend proportionally the reach of the buy, either. In most cases, agencies use software that builds the most efficient model... often stations with significantly duplicated cume are cut, while ones with lower share but a big cume reach gain are added (like KNX and KFWB, to name a couple).
Generally, most lower rated stations will add little to reach. Not enough cume, and often duplicated by higher cuming combos of stations. Add to this the combo pricing of co-owned stations, and you see that cost as well as reach and frequency play together.
halloaaryn said:
This is one of the most lost posts in this thread, along with saying that K-Big and KOST are a joke.
The FACTS are that Star and KOST are 2 of the highest billing stations in the country, and bill very well in L.A. (much better for Movin or Country for sure)
Top 40 radio isn't dying. Where do YOU come up with such crap? Look at the ratings for KIIS and numerous other CHRs around the country
Movin definitely should consider adding MORE currents not less.
As for Movin embracing more of the community and less hispanic comment - let me guess? You're referring to embracing L.A.'s big Gay community, which is still TINY when compared to L.A.'s (straight) Hispanic population. Sorry but Movin is not about to become Pride Radio. Get HD Radio for that.
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