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BACKnUSSR
Guest
DavidEduardo said:
My point is that if you exclude the #1 ranked station and compare it to the stations 2-11 COMBINED, those stations STILL tower with over 36x the audience of the #1 ranked station (and the rates are probably more expensive than Movin). So it was a silly comparison.
BACKnUSSR said:
Of the top 10 stations, 17% of the total 21-49 share is represented by the #1 staton. The #11 station, by comparison, has about 5% of the same demo's total share. So the ratio of #1 to the next 11 is 6 to 1, not 36 to 1. And the ratio of #1 to #10 is about 3 to 1.
for a station that "nobody likes", you people sure cant seem to stop talking about it.
MMMOOOVVVIIINNNNN ninety-three-nniinneeee
MMMOOOVVVIIINNNNN ninety-three-nniinneeee
After the spectacular launch and out-of-the-box success of 93.1 JACK-FM a couple of years ago, this station just isn't taking off as SOME had expected it to in market after market.
Of course, when your library is full of songs that are BURNT to a crisp, and another station in town (KBIG) plays a huge percentage of the same songs yet bills $30,000,000+ very easily, its no surprise that there was NO hole in the LA marketplace for another dance oriented music station, it would appear.
Emmis certainly doesn't need any more bad news, do they?
Of course, when your library is full of songs that are BURNT to a crisp, and another station in town (KBIG) plays a huge percentage of the same songs yet bills $30,000,000+ very easily, its no surprise that there was NO hole in the LA marketplace for another dance oriented music station, it would appear.
Emmis certainly doesn't need any more bad news, do they?
Marv-L.A. said:
It is FFAARRR from dance oriented.
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BACKnUSSR
Guest
DavidEduardo said:
Hmmm, I posted this before....but it disappeared........
Forget about share...(you've switched the dialogue to include share rather than cume for some unknown reason).
And it skews the argument and conflicts with the original jab you took at Movin.
You said that the cume of the Top 10 stations combined was 71.1. The top nine combined excluding #1 was 69.2.
(So you can assume that the #1 station was about 1.9 in cume...correct?)
If you compare that 1.9 to the cume of the remaining nine combined....its 36x the audience.
Now although we realize that's faulty math (there's duplication)...it was the same unfair point you made concerning Movin.
BACKnUSSR said:
The basis for buying is share. Share, Rating and AQH persons are all expressions of the same thing: average number of people listening to a staiton when an ad is run.
Reach & Frequency involves cume, cume sharing, and, usually, multiple stations in a buy. It is cume based to determine if you buy so many gross ratings points (GRP's or Grips) what percentage of the demo will the campaign reach and how many average times. Alone, cume is not used to buy spots as it does not quantify the value of a spot in any way.
I said the cume reach was 71.1. The unduplicated cume is many millions.
No, the cume REACH of the #1 is about 13, meaning it reaches 13% of the demo weekly. Cume can not be simply added, or the reach of the top 10 would be about 130, in other words, more people than there are in the demo. Since the average listener cumes about 3 stations, there is duplication. The 10 staitons combined reach 71% of the demo. Several of the stations alone reach 14% to 15%, in fact, on their own. But they share the cume with other stations, so for R&F you look for total unduplicated cume of the group of stations.
[/quote]If you compare that 1.9 to the cume of the remaining nine combined....its 36x the audience.
Now although we realize that's faulty math (there's duplication)...it was the same unfair point you made concerning Movin.[/quote]
It's not faulty math, it is just wrong.
If you add Movin to the top 9, you increase cume reach by about 0.5 percent. If you take off the top staiton, you lose 13%.
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BACKnUSSR
Guest
If you compare that 1.9 to the cume of the remaining nine combined....its 36x the audience.DavidEduardo said:
Now although we realize that's faulty math (there's duplication)...it was the same unfair point you made concerning Movin.[/quote]
It's not faulty math, it is just wrong.
If you add Movin to the top 9, you increase cume reach by about 0.5 percent. If you take off the top staiton, you lose 13%.
[/quote]
Great.....Although Im not sure anyone asked for definitions or clarification.
I'll let you continue the biased slamming of Movin at this point.
BACKnUSSR said:
Hey, I worked for Emmis for a number of years, and love the company and the people. However being factual about the fact that Movin is not gaining any traction is not a biased slam.... it is reality. The level the station debuted at is the level it still is at... hovering around a 1 share. And that is not enough to create a revenue base... in fact, Emmis dropped country because they could not keep it over a 2 share. Now they have about half that.
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BACKnUSSR
Guest
DavidEduardo said:
You and I both...there are some great folks over there. And your points are very valid.
No need to pit the station against the Top ten stations. They have enough trouble just trying to keep up
with the 20th ranked station.
Movin has lower 25-54 than KZLA did... that is really all that matters.henry said:
DavidEduardo said:
How much lower? Behind the raw numbers in the 25-54 zone, wouldn't the lifestyle target reached by KMVN be an easier sell (even in transactional buying) than the country audience?
There are no easy transactional buys these days, except for maybe KFI, KROQ, and KIIS and a few spanish language stations. It's even more pronounced for a third tier radio station in a "down" radio market.
Re: Movin Getting Emmis' $$$ ...more like Emmis: get movin!!
I went to so-cal, early in 2007. I knew of the station(here, allaccess,etc)
and was excited to hear it!!!
after about 48 hrs, i had the jingles, "memorized" and
the extended jingle, w/ Regis, was totally played out -
yes, the music was "cool" a more organized format than jack;
less annoying than the "hip-hop's nations first choice" and
more exciting than the office pick....but, too bad the music
didnt speak for itself.....i kept checking back, but it
sounded like a nicely programmed, smooth sounding juke box!!
with that said, and my topic line "Emmis, get movin' "
-if some money was invested in tightening up , to
make it sound better, the station may have some thing there!!
INCLUDING:
>> a sounder, for a "guilty pleasure" this can work in the disco,
if it feels it MUST be played; and other songs, that if alone in the
car, u sing along too *KNOWING ALL THE WORDS* but...if w/
co-workers, friends, (the occassional hooker) , etc....you
see if they start singing, before admitting u like it...
( play along at home.....)
>>......YO VIP, kick it,
Ice-ice baby... // or, "i like big butts, and i can not lie"
all of u, reading this, are humming the song, but how
many would admit it? well, have fun w/that - -in fact,
make the whole station sound more fun, and as some one
in this awfully long thread/post,( and not all about movin')
pointed out, somewhere along the line,
"...yea, my friend told me, movin' has great ratings" / cause it
will preceived that way, by having its LOGO slapped on every
billboard(which arent they owned by clear channel ?! lol) and
alot of TV-TIME !!
i say, give movin' a chance...heck,as pointed out, cant be worse
than the other stations in town! haha.
I went to so-cal, early in 2007. I knew of the station(here, allaccess,etc)
and was excited to hear it!!!
after about 48 hrs, i had the jingles, "memorized" and
the extended jingle, w/ Regis, was totally played out -
yes, the music was "cool" a more organized format than jack;
less annoying than the "hip-hop's nations first choice" and
more exciting than the office pick....but, too bad the music
didnt speak for itself.....i kept checking back, but it
sounded like a nicely programmed, smooth sounding juke box!!
with that said, and my topic line "Emmis, get movin' "
-if some money was invested in tightening up , to
make it sound better, the station may have some thing there!!
INCLUDING:
>> a sounder, for a "guilty pleasure" this can work in the disco,
if it feels it MUST be played; and other songs, that if alone in the
car, u sing along too *KNOWING ALL THE WORDS* but...if w/
co-workers, friends, (the occassional hooker) , etc....you
see if they start singing, before admitting u like it...
( play along at home.....)
>>......YO VIP, kick it,
Ice-ice baby... // or, "i like big butts, and i can not lie"
all of u, reading this, are humming the song, but how
many would admit it? well, have fun w/that - -in fact,
make the whole station sound more fun, and as some one
in this awfully long thread/post,( and not all about movin')
pointed out, somewhere along the line,
"...yea, my friend told me, movin' has great ratings" / cause it
will preceived that way, by having its LOGO slapped on every
billboard(which arent they owned by clear channel ?! lol) and
alot of TV-TIME !!
i say, give movin' a chance...heck,as pointed out, cant be worse
than the other stations in town! haha.
Movin' can only do ONE thing and that's change format because they wasted WAAAYYYY too much time getting their act together. Without TV (even with Dees) they are NOTHING! They need to make plans to change this disaster into a format similar to what FRESH is doing in NYC. A station like FRESH would be an oppostunity for Emmis to compete! KOST is too soft and KBIG has NO focus, STAR is confused too and KIIS, well they're in their own time zone. It's time to MOVE ON from MOViN'! Hell you've got the morning show, Jimmy do the right thing get the cooks out of the kitchen, get some talent to surround Dees, payoff Alan Burns and MOVE ON ALREADY!
Movin is what it is... a station that people are not listening to. A weak format with a weak morning show. Dee's is good but the people around him are not strong. So how can you fix an already bad reputation? It's not going to happen quickly, easily or cheaply. Maybe the best move at this late point is to just flip it and try something else. I like the idea of a hot AC too. KOST IS too soft and KBIG has it's own issues. There is a place for a good hot AC format in LA. And Dees in the morning would still be welcomed in this market.
What about Another Top 40 Station That plays All the Hits Pop,Hip Hop,R&B,Dance , And Rock And go head to head with KIIS
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